If you are a fitness specialist, you certainly know that first impressions matter a lot. You usually have a few minutes to impress a prospective client before he or she can decide to hire you as a personal trainer. If you think marketing yourself through a website is an easier option then you are terribly mistaken.
It is true that a great fitness website will go a long way in advancing your fitness career, but only if you do it right. You only have about 8 seconds to leave a permanent impression on any visitor to your site. It all starts with the home page. Here are some of the things to include on your home page to ensure the visitors remain on your site:
Description of the company and featured products
The main reason visitors come to your website is to find out more about you as a personal trainer, your company, services and products if any. Offer a precise description of your company and what you do. Mention the specific areas of specialization, and do not forget to be brief. Do not confuse the home page with the ‘About Us’ page, where you write about the company history, where you started how you go to that point and so on. It is also vital to highlight a few services or products you offer on the home page to keep the visitor interested.
A fine way to show your visitors credibility right away is to integrate logos from well-known press, customers and affiliated companies on the home page. You can also opt to include a ‘call-to-action’ button to generate instant responses from your visitors. This will require them to sign up or sign in your website, thus staying longer on your site.
Events and news
Highlighting up-coming events and news on your home page is a fine way to let visitors know that your fitness website is up to date. For instance, you can include the dates of an up-coming fitness seminar; you can offer news for new methods of training, training equipment, facilities and such like stuff. However, avoid the temptation of allocating too much space for news and events on your home page. The idea is to show the headlines of these news events and link them with the actual pages on your site dedicated to the news and events.
Best visuals for your homepage
Just like a fit and healthy body is attractive to the eye, so is a visually appealing website. This means your overall look must be beautiful and inspiring. One way you can achieve that is by remaining relevant to your niche. It would not make any sense having a sports car background on your home page while you are talking about fitness.
When deciding what images to use on your homepage, ensure that they are not too big since they can affect the loading speed of the page. In addition, ensure that your visitors do not need to scroll right or left before they are able to see the information.