5 Ways Having a Personal Trainer Website Helps your Business

With the world population starting to focus on getting healthy and taking care of their bodies personal trainers are in more demand than ever. There are also more options available to those folks who want to work out. Crossfit, Zumba, and Yoga are taking off as all the rage in any number of chain gyms all trying to get folks to work out with them. So what is a simple trainer going do to compete with all that? Get a website, and here’s why…

 

  • First Impressions are everything! A website will most likely be the first impression you make with a potential client. If your name doesn’t show up when someone searches for a personal trainer in their area, you are losing out on clients. How often do we go to the Internet to find anything anymore? Having your own website means you can do everything to make it optimized for search engines so these potential new clients find you.
  • Express Yourself. You are in control of the content. Explain what set you apart from the rest of the pack. And if all that shows up is a review website when people hear about your amazing training from a friend, you have no way of making sure the impression people get when they look for you and your training services is the one you want. Or a new gym member wants to research your services at home and think about it. Having your own website makes it easy for potential clients to find you.file7311249589896
  • Don’t Use a Facebook Page as Your Website!  This is just flat out, no.  While Facebook can create an area for you to promote yourself with amongst your friends, it doesn’t have the same professionalism that a freestanding website has for your business. You absolutely need a business Facebook page for that social media word of mouth, but if that is your only online presence it is not as versatile as your own website.
  • Look Updated and Informed. If you are up to date with your business, you will seem up to date with your skills and services as well. Not having a website, or worse having an outdated website, lends itself to the impression that you as a professional aren’t up to date. You can have a list of 30 different certifications but if I don’t see it anywhere, how do I know as a potential client?
  • Practice convenience. If you set up your online presence to stream well with your business you save yourself so many headaches. You can set up gift certificates, appointment schedulers, calendars, really anything you need to better run your business. Having it all set up in one place simplifies your life and that gives you more time for training and networking.

 

And with the number of different ways to have a website out there, there really is no excuse not to take the time and have a professional website dedicated to your practice. Some cost more but require little work from you, some are less expensive but will require you to do the editing. Ultimately you need to get your name out there where people are looking for it.

 

 

5 Mistakes to Avoid with your Massage Therapist Website

It is critical to any business today to have an online presence for its clients and consumers. Sadly time and time again,we see the same poor choices made in regards to website design. With the busy world we live in, your business cannot afford these mistakes.  What do I mean?

 

  • Make sure it works! Nothing is worse than having potential clients or your current clients click on your website only to be greeted with error messages. A subtler problem is to make sure the layout works as well. Nothing like links that have been pushed under images, or headers too small for all the information crammed in them so you lose navigation tabs. If your website does not work, these potential clients will think you do not work, which is the last impression you want to make on them.
  • Keep it simple! The home page, the first page your audience sees, should be to the point, and capture their attention. Seeing a wall of text has no appeal. On the flip side make sure you are saying something, and that it is relevant enough to make me want to read more. Your home page is your summary. All the details belong on the other pages.
  • Don’t confuse them! Make sure that your design is done so they know where to go. Replacing text links with pictures sounds like a cute idea, but makes it harder for potential clients to figure out where to go, which makes it more likely they will just leave the website. And make sure those text links make sense. Calling your “About Us” page “meditations “ does not give a clear idea about the intent of the link.

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  • Less is more! You may think that having 14 different subpages after your home index is a good idea, but rarely will people read past the first 5 or 6, and if they don’t see what they need they try a different website.  Try to group different sections into categories so that your potential clients can find what they are interested in and not be overwhelmed.
  • Appearance matters! Not just the functionality discussed above, but also the look. You want to make sure your website isn’t outdated in appearance.  You want to make sure it is visually attractive and sets the tone and feel of what you want your practice to represent. If you cater to a younger crowd, make sure your website is appealing to them. If the corporate world is your target, then a more professional appearance.

 

And sadly, we came up with all of these suggestions simply by typing massage therapy into google and looking at therapist websites. All of these mistakes were present in live, functional websites. These websites will deter potential clients, because they don’t have the time to figure out how to work your malfunctioning website.  People are busy these days, which means you need to have a good website to grab their attention with a 4 second time span. It’s ok, we’re here to help.

 

3 Tips to Creating Blog Ideas for Your Massage Therapy Website

Do you feel yourself stuck or confused when it comes to writing for your blog?  Writer’s block happens to some of the best of writers in the world, so don’t worry.  You’re massage therapy website will benefit from any writing and attention that you give it.  These 3 easy tips will help you zero-in on a topic, and add to your blog entries to attract more web traffic to your website:

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1.) Educate your Audience

Take the time to explain why massage therapy is good for your health, and take a topic and focus it on a specific body part.  You could make a series of what techniques help which body part, or what types of diagnosis that massage therapy can help to manage (For example, depression, anxiety, and hypertension).  Explain in the simplest terms so that even a 5-year-old could understand, and remember to not assume that everyone knows what you know.

 

2.) Write a Post from a Question

Ask your audience on you Facebook page or Twitter if they have a question that they would like to have answered.  You could even go as far as to ask them to message it to you if they are too embarrassed to ask it publicly.  Then you take the question and use it as the topic for your next blog post.

 

3.) Look at the Current Events/Trends

Is there anything new and current that relates to your field?  Any new trends going on in diets that you can help explain, and why it may or may not be good for the person. Try looking around on the news and see if there is an article you would like to discuss in more detail, and give your professional opinion on the matter.  You’d be surprised to find out how much people love to learn new things.

The 5 Best Photo Sources for Massage Therapy Websites

 

So you are sitting there trying to decide which pictures to use for your website. And the ones you took from your phone look a little blurry, your buddy got this great shot of the building it also got one of your clients who wants to be anonymous in it, and professional photographers are not cheap. So what’s a poor massage therapist (or physical therapist, or any body worker for that matter) supposed to do?

 

Well it may shock you to know that there are some really good free, or nearly free, photos out there if you know where, and how, to look for them. So without further ado…

 

  • Bigstockphoto.com This website has a featured free image every day. Not that useful. But they do have inexpensive, quality photos to choose from, and more importantly, don’t require any fancy knowledge. Just buy a credit package, and depending on the size of the photo, it can cost between 1 and 6 credits. The really, super nice feature? I see a photo that is close to what I want but just not right.  Below that image will be related images. Sometimes from the same shoot and a different arrangement, or a similar layout from a different shoot, and suggested keywords to try and find exactly what you are looking for in a photo. So while there is a cost, it’s ease of use saves you so much time it’s almost negligible.
  • Rgbstock.com We can’t provide photos from this company, but you as the end user may search and add them to your website to your hearts content.  Registering is easy. You can use several different social website logins, or simply fill in 3 fields on the RGBstock. Simply start searching and downloading. When you look at a photo it gives you all the keywords that photo was tagged with so you have an idea of how to search to find more of them. Not quite as super easy to navigate like BigStock, but it is free for use.

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  • Sxc.hu – Stock.XCHNG is another free photo website for you to look through to find just what you want. There is the simple search box on the top of the page and the ability to do an advanced search using multiple terms and looking in specific categories. Looking at a picture will also suggest similar pictures at the bottom and let you know what keywords were used for the photo. And what categories it was put in for helping to refine your searches. The layout is a little busy, and it takes some getting use to, but some really good tools if you want them.
  • Massagenerd.com This is an amazing resource. Not just for photos but that will be another post some day. You do have to give credit to Massagenerd.com when you use one of their pictures, and limit yourself to 5 of them on your website, but here you have a collection of massage photos by massage therapists. No need to search or wonder what they were thinking when they labeled that picture massage. Not my first choice only because you are limited to 5 photos and you do have to credit the photo. But a great resource nonetheless.
  • Morguefile.com This is our favorite free photo website. Simple, clean, and easy to use with great photos. Using multiple terms results in an advanced search for multiple keywords so I suggest simply using a single term for the most results.  Spa and massage are somewhat limited, but search for something like bamboo and the page just keeps going. Like the other general sites you have to do some digging to find the good massage photos you want, but I find it to be one of the easiest to use of the general sites that are free.

 

Check out the sites and see which one works best for you. Like any list this one is subjective to my preferences, but I think that all these websites have potential to help you find the best photo sources for your website.

Simple, Affordable Ways to Attract New Clients

As the competition in the massage therapy world stiffens up, here at Bodysite Builder we want to help you reach your maximum potential and hit your goals. We know it’s not easy financially in the beginning to get the advertising you need, especially when 69% of practicing therapists are sole practitioners, according to the American Massage Therapy Association (AMTA). Here are some tips to help you promote your business without spending a fortune!



Word-of-mouth referrals are always the best, but sometimes the method doesn’t work as fast as we would like. To move things along a little bit faster, make an incentive for your current clients to refer you. Here’s an example, “Receive a complimentary massage after referring 2 clients to us.” You can bend this however you like to accommodate to your practice, of course.


Design a flyer and print out a handful of them. Every time you go to public facilities, make sure to leave some in a visible location. Ask your local businesses to help promote! Consider places that your potential clients would go and leave some around. Go to a high foot traffic area and hand them out yourself. This is a great way to raise awareness about your business locally.


We’ve all seen them at least once before. Those boxes that ask you to enter your info and submit your chance for something free. Most likely, you’ve even entered one yourself! Try setting up a few of these boxes in waiting areas of offices or places you think would generate a lot of attention. Offer to win a free 30-minute massage and consultation, and people will be drawn to enter. Everyone loves something FREE! If they don’t win, you will have their contact information to let them know about your referral program.


Other local businesses are your support team. They want to be able to help you get business to help their own. Get to know them, and offer them packages. Ask them if they can hand out coupons for your business, or if you could set up a display of flyers or of business cards. Many businesses will not have a problem with this helping your promote, especially if you’re willing to return the favor.

The days of squinting to read a website on your phone are over! We’re excited to introduce a selection of new mobile-ready templates launching next month! These stylish and modern designs will restructure in a mobile device (such as a smart phone or tablet) to a more appealing and user friendly layout. To enrich the user experience the navigation transforms to an easy to use drop down, wide layouts become longer and content becomes more legible for mobile viewing. Stay tuned for more examples next month!

Building An Empire From Your Home

Kentucky Fried Chicken, Napster, Microsoft, Apple and other billion dollar co-operations are the perfect examples of how this is not a pipe dream. Following the chronology of events that led to the beginning of these empires and their subsequent success will tell you one thing; dreaming is a major ingredient of business success; therefore next time you tell someone about your intentions, you should take their derision in the “in your dreams” comments as a positive thing.

These empires did not start with a lot of capital; neither did they start as big things, they started as business ideas which became actualized by committed people who were willing to embrace every change that came about in the dynamic market that is the twenty first century. In fact, most of them are initiators of these technological changes because they know that it is important to keep changing as long as it makes you efficient, lean and better at what you do.

There is no doubt that the internet has done all these things for businesses. They have transformed once small enterprises to mega businesses by sometimes even harnessing ideas from their clientele through the website suggestion box.

As experts in communication via the internet, we normally say that you will need to embrace the major steps toward making yourself relevant. If you are not ready for such a revelation just yet, you will never be ready. There are three things you will need – an efficient workforce, good advertising and a good website.

What do you need to know about setting up a website?

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1. It starts from somewhere

Many people fumble when making a website because they sometimes do not know what to do and they do not have money to hire certified professional. If you are young at creating websites, this is our moment to shine; it is the moment Eminem spoke about, it is where you lose yourself and you will let your work speak for you.

To start, you can begin with simple coding or downloading templates from the net and customizing them to suit your client’s needs. This will not take a lot of time and will be able to give them a universal look that is professional and acceptable.

2. It takes courage

Once you have your red bull, your crack your fingers and settle in – it will take courage and determination to come up with a website that will be regarded as phenomenal. It will be your making or breaking point, and therefore you will have to apply yourself and make it the best work you’ve ever done. This should be true for all your projects – make every project, every website better than the last and create a profile and reputation that will speak for itself.

3. Do your homework

Things online change every day. Someone comes up with new designs, new templates and new ideas. You need to keep abreast with the information and updates in the worldwide domains, the rules and updated policies that might affect your designs and so on. Information is power and it is your friend.

What Do The Professional Websites Strive To Avoid?

w4u-therapyThe major question on many business owner’s minds is how to grow from a small startup to major force in the marketplace. Success in business is all about filling a gap – meeting a need that people have by providing a service that people want. Knowing your clients & their needs is crucial, and trying your best to meet those needs should be foremost in your mind. Once you’ve got a handle on which of those needs your business will attempt to meet you can focus your website on achieving those ends.

The most effective and crucial part of and business in the twenty first century is the website. It is vital to have a website that is functional, well run and maintained to help you increase your sales and client base. This is because many people have embraced convenience of shopping and researching from the comfort of their homes. So how do you make it easy for them and profitable for you?

The Wrong Colors

Color says a lot about your company and the spirit of your management. Many online businesses fail because the colors on their websites are not friendly or don’t appeal to the customer demographic. Image consultants advise choosing neutral colors for the basic elements of the site and using brighter colors to draw visitors attention to the elements you want them to focus on – like “Book Now” and “Buy Now” buttons.

You already know more about color theory and how people react to certain hues than you probably realize. Bright shades of red mean “stop” or “danger” to most people, whereas greens are inviting and inspire one to proceed – or “go”. Darker blues lend an air of durability and trust, while lighter blues and blue-greens are very soothing and calming. Colors work on people unconsciously. They may not be able to tell you why they like certain websites – they may tell you that they “just do”. But odds are, they’re connecting to the color scheme in some way.

Irrelevant Information

The information you choose to display on your website must be relevant to what you sell and in line with the mission and values of your business. Keep the main pages of your site light on “copy”, or text and heavy on graphics and photography – use “read more” links to allow people who are interested to drill down deeper and read more. The top-level pages of your website are like the ads on a storefront window – they’re intended to grab your attention and encourage you to come inside and look around.

Be sure that all the information on your website is up to date and relevant. A blog that hasn’t been updated in 6 months or a year will seem stale even if the content is interesting and well written. Make a point to have areas of your site that you update weekly, or at the very least monthly so that returning visitors can see that they’re dealing with a vibrant, active company.

Broken  Stuff

Do all the links on your site actually work? What about your forms? When’s the last time you checked? Performing regular maintenance on your website is just as important as it is on your car. Things do tend to break. Content and pages get added, menu items get renamed, photos get changed. Check all the clickable elements on your site once and a while – a full site “audit” will keep the online face of your business blemish-free and will show your visitors your attention to detail.