When starting a facility such as a gym or a spa, getting a website for it should always be a priority. The fact that many people spend a lot of time online means that this is a very good way for you to do marketing. It’s cheaper than other methods such as getting billboards and using the media to market the facility, but just as effective and sometimes bringing in even a higher conversion rate for profits. However, one thing you need to remember is that simply having a website is not all. You also need to work hard in order to turn it into a potent marketing tool. When you do this, you are unlikely to need to do any other form of marketing in order to promote the business. Some of the things you can do to leverage on this include:
Providing comprehensive information
The tendency for most gym and spa owners when designing a website for their businesses is taking things for granted too much. Getting a few generic pictures and content on the site is easy, but it will hardly win any hearts over. You should remember that by the time someone visits your site, chances are that they are very interested in whatever service you have to offer. You therefore need to come up with a way of convincing them that you can provide them with whatever they need. Some of the things you might need to address when coming up with such content includes:
• How much does it cost? Generally, people avoid having to post the prices of such services on their websites so as to encourage interested people to find out by visiting the premises. However, you should remember that with information so easy to get these days, this might not always work for you. If a potential customer visits the site and finds no price list, they might immediately leave, rather than go through the hassle of finding the information. Remember, the main point of having a website in the first place is to use it as a portal to provide information to customers in a more effective manner.
• What is different from the other service providers? When designing the content for the site, you also need to find something you can leverage on and entice customers to try out your services, as opposed to other similar businesses around. Is it that you offer better amenities, lower prices or unique services? This should be very clear on the website.
• Offer some freebies! You should also consider offering some freebies on the site to encourage people to tell other people about it. For instance, you could include a coupon code that entitles them to a discount on the service if they sign up on the website. You could even offer limited trials of your services to select customers.
The best way to figure out what to include in the site is to put yourself in the shoes of a regular customers. You should be able to understand their motivations and needs, and then address these on the website and in your business model.