6 Ways To Make A Physical Therapy Website More Rewarding

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We are currently living in the age of information and people will often first seek solutions to their medical problems online before deciding whether or not it’s necessary to schedule a doctor’s appointment. Physical therapy constitutes a key component in the treatment of mobility impairment conditions, but most of the patients are still completely unaware of its benefits. Moreover, due to the underlying nature of “referral business” proprietary to a physical therapy office, it’s not exactly easy to convince a patient that you represent the answer to his physical problems.

Therefore, in the light of these facts, establishing a solid online presence is mandatory for the success of your practice. The following guide will list six ways to ensure that your website is ready to start reeling in patients.

1. Personalized domain names shout “professionalism”

A personalized domain – preferably proudly wearing the moniker of your practice – will help customers remember you easier. There are numerous hosting providers to choose from, so pick the one that offers the customization options required by your website, reliable services and decent rates. In addition, the domain name of your email address(es) should match the domain of the website. Stay away from @yahoo or @gmail for your inbox.

2. First impression counts more than you think

Your website constitutes the potential customer’s way to determine the reliability of their referrals, which means that first impressions could make the difference between choosing your practice and taking their business elsewhere. Therefore, the website should be the epitome of professionalism, from the design of the logo to the layout of the page and the accessibility of the content.

3. Search Engine friendliness ranks your webpages higher

Since your business is local, you won’t need to invest thousands and thousands of dollars in SEO services that can rank you number one in Google worldwide. However, you should ensure that the SEO company of your choice is familiar with the best legal practices and only relies on white hat techniques to rank your page.

4. Stepping up the game with unique, attractive offers

Keeping in mind that even at local level there are probably several competitors in the physical therapy niche, you need to convince potential customers that you’re the one they want to work with. Therefore, discounts, promotions, coupons and other marketing gimmicks are your best friends.

5. Offering extensive resources on physical therapy

As previously mentioned, patients will often search for the symptoms of their condition in order to determine whether they should to undergo therapy. Offering them the medical resources in a clear and concise form on your website could be the nudge they need to visit offices and schedule an appointment.

6. Diversify your offers and payment methods

Enabling potential customers to schedule appointments and fill the forms required before checking in on your website rather than spending hours in line saves both parties a lot of time. Furthermore, adding a plethora of online payment options enables you to reach a wider audience and seal the deal. On a side note, your site can also become an affiliate marketing tool for physical therapy specific equipment, for extra income.

6 Easy Tips On Improving Your Chiropractic Website

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The chiropractor, in spite of the numerous tangible results obtained by this professional in the field of physical, is still not fully endorsed by the medical community. If you have a chiropractic business, then it’s your job to convince patients that your specialty represents the solution to their movement impairment disorders and, moreover, that your office is the most qualified to help them. In order to do so, setting up a reliable online presence for your practice is highly important.

Keep in mind that even locally there are numerous competitors out to steal your clients. In the event that their website does a better job living up to the patient’s referrals, then you’re out of luck. Let’s find out how to beat other chiropractors at their own game and establish your practice as the number one authority in the field for your area.

1. Purchase a paid domain with the name of your practice

While the option of free hosting exists, it is highly contraindicated for two main reasons: you will not have a say in the domain name and it will be supported by advertisement. Therefore, the domain name will look unprofessional and your potential patients will have a tough time determining what company it is correlated with. Moreover, it also might inadvertently show the advertisements of your competition.

2. Perform local SEO optimization

With small chiropractic businesses, it is important to think local. Utilize keywords that contain the name of the profession – chiropractics in your case – in conjunction with the location of your office. Embed these keywords and key-phrases in the header, title and the homepage of the website; refrain from stuffing these locations with the keywords though, because Google penalizes this approach.

3. Constantly upload original content and relevant medical resources

Two main reasons should determine you to post relevant medical resources and content regularly. First of Google’s indexing spiders eat relevant content up and spit positive webpage ranking out. Secondly, the chiropractic resources are your primary means to convince patients with regards to the proficiency of this therapy and also about your knowledge and experience of the field.

4. Measure the efficiency of the site via an imbedded call tracker

Most client appointments will be scheduled via the phone, so a call tracker imbedded in your website is the perfect tool to determine how well the site is doing in terms of reeling in potential customers. However, in order for the call tracker to work, you either need to setup a virtual phone system (click to call) or utilize a distinct phone number for clients who visited your website.

5. Publish short interviews on video directories like YouTube

Interviews of yourself describing the goals and results of your company or short video reviews of your patients’ opinion about your practice constitute excellent additions to your website. You can have a section where the visitors can access links to these videos in order to avoid having to host them locally.

6. Ensure the contact info section also provides clear directions to your office

Although you’ve done a great job attracting a large clientele, make sure that they are able to find your offices on the day of the appointment. For this purpose, dedicate a section of the contact information category to providing a clear map and extra directions (if necessary).

4 Tips to Give to Your First-time Clients

Not everyone has had the luxury of getting a massage, and this may be his or her first time. It would be wise to give them a short run down of what you will be doing, step by step, and what they should be prepared for on their first massage. It will help them relax even more on their appointment, knowing they were given the full preparation list for their appointment with you (and by all means, you can add or subtract as much as you’d like for your own list).

1. Be Punctual

You can tell your first-timer client that it is important for them to get there on time, because you have a schedule you will need to stick to, and in order to keep other clients happy as well, trying to be on time is a way of respecting other people’s schedule. Explain that if they are going to be late, to please call, and let you know, and you will try to work something out or either reschedule the appointment.

2. Be Showered

This will help enhance their massage, and also help to not spread diseases. Although it is not judged upon the client if they cannot shower beforehand for reasons they cannot control, please reassure them that there is no judgment being passed in your practice and that this is a rule simply for hygienic and health reasons (some patients sweat during their massages due to their body detoxing), and it is simply a request to enhance the client’s experience.

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3. Don’t Be Embarrassed

A lot of first timers don’t always know that you have to get nearly naked for a full body massage. It’s important to remember that not everyone has the best self-esteem, and most people do not have some sort of body issue. Some people may just plainly not feel comfortable with being comfortable with being in the buff with a stranger. Just inform the newbie that this is perfectly normal to feel a bit uncomfortable with this, but that you have been massaging for x amount of years and you are here to help.

4. Tipping is Appreciated

This can be uncomfortable for most body workers to talk about with their clients, since they don’t want to be too pushy about money. But it never hurts to educate the public, and let them decide whether they will tip you. Just let them know that the tipping rates for a body worker is normally 15%-20%, but if this is not within their budget, it’s fine. It’s not mandatory, you completely understand for whatever reason they cannot do this, and that you are happy with having them come to your business.