Trying to conquer the ever-changing social media frontier can be an endless and time-consuming process for any massage therapy business. The popularity of mobile devices has meant that most people are more likely to use their mobile gadgets to access the internet. Mobile marketing is an easy to use form of technology that requires very little time and investment. You can generate repeat business without spending money on costly advertising.
When you decide to use mobile marketing to engage your clients, you need to find out the most effective way to utilize the tools available. Following are some useful tips that will come in handy.
One great way to build loyalty among your current clients is by offering incentives to get them to register for your mobile club. Offering a discount is a great incentive that is bound to get you the attention you need. After the first appointment, give the clients a card that offers them a discount when they sign up to receive the messages that you post. Most people will respond positively to this type of message because they know they will save money.
To ensure success, it is important to give people a reason to keep coming back. Once the clients have signed on to receive the messages, you need to find the best way to encourage them to stay loyal. The content you include in the messages will determine whether or not they keep returning and you should consider including information like any new services you offer. Send out holiday greetings, surveys and other messages that will engage your readers.
Regular messaging will help to keep your clients loyal. Keep the communication coming during slow and busy seasons. Do not wait until you have a slump in business to start sending messages. You can increase sales when the business is slow, while also sending the clients reminders and special offers. Research has shown that many people prefer getting text messages than actual calls for non-social or business communication. This is usually the easiest way to communicate and you can reach many people with one message.
Using phone apps
It is important to know that today there is an App for virtually anything. Different tech tools come in very handy for massage businesses. The apps are useful for communication and also as a way to make mobile payments. The convenience of the apps will allow you to conduct your business without issues, by allowing you to streamline your business activities. Online scheduling is made easy using the handy apps because you can schedule your clients from any location.
Engaging your customers through social media will help to ensure that your business remains relevant. It is important to go where the clients are in order to get their attention. Any business that hopes to grow in the current business environment has to use the technology regularly. By engaging your clients using social media apps such as Facebook, Instagram, Twitter, Vimeo, and Pinterest, it can allow you to promote your business as being modern, vibrant and exciting.
Word spreads at lightning speed in these days of the internet and an active social media industry. A single message can reach millions of people online within minutes. Social media sites are important platforms that are changing the face of business. Through the sites, consumers are able to share their experiences, and they also give their opinions about the services they get. As a massage business owner, you have to ensure that you are constantly informed so that you get the chance to be a part of the conversation.
If you are diligent and diplomatic about monitoring and responding to your clients’ feedback on your social media platforms, you are going to see a positive difference in your business. The regular communication will give you insight into what your clients feel and where you can make improvements in your practice. You will also come across as a business that is concerned about its clients. Any time you receive a new review or comment on your site, there are factors to consider before responding.
Determine if a response is warranted
The first thing you need to do when you receive a new review is to decide if you should respond to it. You should determine if it warrants a response based on the content of the message, whether it is positive or negative. It is important to know that people are different and the content might be constructive criticism or it can be unjustifiably negative. If it is simply someone trying to vent through unfair comments, it may be best to simply leave it alone to avoid stoking the fire. Most reviews tend to have a neutral or positive tone and they are constructive enough to warrant a response.
Choosing the best response avenue
When you decide to respond, you need to choose the best tool for the job. You can decide to respond directly to the client by sending a private message that is only visible to the individual. You can also opt for a public comment appearing beneath the review and this will be open for everyone to see. The method you choose will depend on the message you are responding to and you need to be careful about how you respond. An open response may be the best solution when you consider that all those who saw the review in the first place want to know what you have to say.
Creating a good impression
You need to come up with a response that will create a good impression for your business. Always remain professional and avoid getting into a war of words when responding to reviews. Remember to thank the writer for the feedback and use the opportunity to share progress reports or updates that may have been made as a response to the feedback. Your response can be a great opportunity to give updates on what your business is offering. Always remember to pay attention to the happy clients and send them a message thanking them for their support and review.
Receiving client feedback is a valuable opportunity that helps you to make changes or improvements to your business. It can help you to build stronger relationships and it can even help to attract new clients. You should never miss the chance to take full control of the online reputation of your business.