How to Turn Your Fitness Knowledge Into Cash Online


If you are a fitness professional and you’re interested in working online or just earning a little cash to supplement you’re current income then you’re in luck. Fitness and health are huge industries online and are some of the most popular niches for websites, eBooks and a range of services. All you need to decide is which business model appeals to you most.

Services Vs Products

To this end you can roughly divide your options into two. On the one hand you can provide some kind of service and get paid for the amount of work you do, or on the other you can sell a product and potentially get money passively while you sleep. A passive business model that makes money while you sleep might sound like a great idea and indeed it’s a good goal to aim for, but bear in mind that services tend to provide you with more reliable income that will pay out much faster as well.

Examples of Services

The most obvious service to provide as a fitness expert is personal training and you can easily offer this online by working through Skype, through e-mail or through other services. Of course this doesn’t give you the same hands-on benefits that you would get from standing next to your client in the gym yelling at them to carry on, but you can still help design a great training program and then talk them through it. You can sell these from a website and there are many sites that offer personal training website templates. Another option is to use a site like Fiverr to drum up some quick business initially and then to try to expand that clientele.

Other services could also include fitness writing – you could write for other fitness websites – or even modelling if you have a muscular physique yourself.

Examples of Products

The easiest product to sell in the fitness niche is an eBook which should have an eye-grabbing title and a ‘landing page’ to help promote it. Failing that, you could alternatively use your website itself to bring money in by using advertising to sell other people’s products.

Similarly you can sell an app on the Play Store or on iTunes, or you can create a YouTube channel and then monetise that with advertising. People search for workouts and fitness advice on YouTube all the time, so if you upload regular videos and then include adverts on them you can quickly rack up an impressive amount of income for doing relatively little. Physical products work too, and if you can find an easy way to manufacture and ship them this is actually still the best way to make money online – studies show that people are more likely to spend money on a physical product than an e-book or ecourse.

Of course there’s also the option to think outside the box and to come up with something different – the web is a fantastic tool for bringing business ideas to fruition so get creative and there’s no telling what you might achieve!

Why the Insanity Workout and P90X Were So Successful


Anyone hoping to make money online in the fitness niche is probably at least somewhat envious of the success of Sean T and his ‘Insanity Workout’. This is a workout that has sold in the millions for a large amount of money and that has pretty much become a house-hold name. It’s the ultimate example of a successful informational program and it’s made the creator incredibly rich and well-known.

So if you’re a personal trainer and you have the skills, it makes a lot of sense to see if you can potentially emulate some of that success.

But just what is it that made Insanity and other programs like it so successful? What’s the secret? And how can you have the same kind of luck?

The Value Proposition

The first thing that makes all these kinds of products so popular is the very clear ‘value proposition’ they offer. ‘Value proposition’ is essentially the key element of whatever it is you’re offering – the net result that people hope to gain by using your product. The Insanity Workout promises to give you a great body, but more than that it also promises to give you great abs, lots of confidence and more attractiveness to the opposite sex. That is where the value proposition really lies.

As a fitness expert your value proposition is naturally going to be similar, but it make sure you make this front and centre in your marketing and keep it as one of the key messages.


Another reason that these programs work so well is that they’re simple and straight forward. These programs lay out a precise workout that anyone can do and then instruct them on precisely when and how they should do them. There is no room for error, and the user can be pretty much guaranteed that by following the routine they will gain some positive results.


All these workouts are also generally very intense. This is very important, because less intensive programs and diets stand the chance of not working. If someone is going to dedicate 90 days to a set program they want to know that it is going to work, and so you making it more intense will actually make it more attractive to the buyer. As long as it’s simple…

Other Points to Consider

Bear in mind though that a product – no matter how good – will never sell itself. If you really want your ebook or course to sell then you need to look into personal trainer websites and advertising to try and spread the word.

Note too that the world is a different place now compared with when these other products were released. Why? Because those products were released and now you’ll have to compete with them. Thus it can be a good idea for anyone trying to emulate that success to a) differentiate themselves significantly and b) potentially aim at a specific portion of the market.

You still can’t guarantee the same success, but even a fraction will be enough for most people!

5 Tips to Expand Your Massage Business’ Twitter

So you have your massage therapy business website up and running, and all signed up for social media aspects such as Facebook, Google+, and Twitter.  Now the next step is to expand your Twitter account, and reach a wider audience for your massage therapy business to flourish.  It’s really simple, and requires a little practice, but with some patience and so time, you will see how much it can really help your business!

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1.) Follow Local

Following people is easy, and getting to know your local market is important.  You are more likely to get people to follow you back if they see you are in the same area, and that you’re a trusted source.

2.) Give Incentives for Only Your Twitter Followers

Give your followers a treat by telling only they can come in and get 25% off of a massage if they book today, and use the code: RELAX.  Of course, you would tailor this for your massage business’s liking.

3.) Retweet Tweets!

Take five minutes out of your day, and scroll the Twitter feed, and retweet your favorite tweets.  Seriously, it’s just that simple!  This helps with exposure to potential followers, and ultimately, potential clients for your massage therapy business.

4.) Post Your News

Tweet it loud, and tweet it proud!  Give your followers an idea of who you are, and give your business a voice.  You’d be surprised by how much this will attract the clients you are looking to gain.

5.) Tweet As Often As Possible

It’s really as simple as that.  Tweet as much as you can.  Twitter is loaded with updates, so it’s easy to get lost in the feed.  It helps to post often, and of quality tweets.