It is critical to any business today to have an online presence for its clients and consumers. Sadly time and time again,we see the same poor choices made in regards to website design. With the busy world we live in, your business cannot afford these mistakes. What do I mean?
- Make sure it works! Nothing is worse than having potential clients or your current clients click on your website only to be greeted with error messages. A subtler problem is to make sure the layout works as well. Nothing like links that have been pushed under images, or headers too small for all the information crammed in them so you lose navigation tabs. If your website does not work, these potential clients will think you do not work, which is the last impression you want to make on them.
- Keep it simple! The home page, the first page your audience sees, should be to the point, and capture their attention. Seeing a wall of text has no appeal. On the flip side make sure you are saying something, and that it is relevant enough to make me want to read more. Your home page is your summary. All the details belong on the other pages.
- Don’t confuse them! Make sure that your design is done so they know where to go. Replacing text links with pictures sounds like a cute idea, but makes it harder for potential clients to figure out where to go, which makes it more likely they will just leave the website. And make sure those text links make sense. Calling your “About Us” page “meditations “ does not give a clear idea about the intent of the link.
- Less is more! You may think that having 14 different subpages after your home index is a good idea, but rarely will people read past the first 5 or 6, and if they don’t see what they need they try a different website. Try to group different sections into categories so that your potential clients can find what they are interested in and not be overwhelmed.
- Appearance matters! Not just the functionality discussed above, but also the look. You want to make sure your website isn’t outdated in appearance. You want to make sure it is visually attractive and sets the tone and feel of what you want your practice to represent. If you cater to a younger crowd, make sure your website is appealing to them. If the corporate world is your target, then a more professional appearance.
And sadly, we came up with all of these suggestions simply by typing massage therapy into google and looking at therapist websites. All of these mistakes were present in live, functional websites. These websites will deter potential clients, because they don’t have the time to figure out how to work your malfunctioning website. People are busy these days, which means you need to have a good website to grab their attention with a 4 second time span. It’s ok, we’re here to help.