We are currently living in the age of information and people will often first seek solutions to their medical problems online before deciding whether or not it’s necessary to schedule a doctor’s appointment. Physical therapy constitutes a key component in the treatment of mobility impairment conditions, but most of the patients are still completely unaware of its benefits. Moreover, due to the underlying nature of “referral business” proprietary to a physical therapy office, it’s not exactly easy to convince a patient that you represent the answer to his physical problems.
Therefore, in the light of these facts, establishing a solid online presence is mandatory for the success of your practice. The following guide will list six ways to ensure that your website is ready to start reeling in patients.
1. Personalized domain names shout “professionalism”
A personalized domain – preferably proudly wearing the moniker of your practice – will help customers remember you easier. There are numerous hosting providers to choose from, so pick the one that offers the customization options required by your website, reliable services and decent rates. In addition, the domain name of your email address(es) should match the domain of the website. Stay away from @yahoo or @gmail for your inbox.
2. First impression counts more than you think
Your website constitutes the potential customer’s way to determine the reliability of their referrals, which means that first impressions could make the difference between choosing your practice and taking their business elsewhere. Therefore, the website should be the epitome of professionalism, from the design of the logo to the layout of the page and the accessibility of the content.
3. Search Engine friendliness ranks your webpages higher
Since your business is local, you won’t need to invest thousands and thousands of dollars in SEO services that can rank you number one in Google worldwide. However, you should ensure that the SEO company of your choice is familiar with the best legal practices and only relies on white hat techniques to rank your page.
4. Stepping up the game with unique, attractive offers
Keeping in mind that even at local level there are probably several competitors in the physical therapy niche, you need to convince potential customers that you’re the one they want to work with. Therefore, discounts, promotions, coupons and other marketing gimmicks are your best friends.
5. Offering extensive resources on physical therapy
As previously mentioned, patients will often search for the symptoms of their condition in order to determine whether they should to undergo therapy. Offering them the medical resources in a clear and concise form on your website could be the nudge they need to visit offices and schedule an appointment.
6. Diversify your offers and payment methods
Enabling potential customers to schedule appointments and fill the forms required before checking in on your website rather than spending hours in line saves both parties a lot of time. Furthermore, adding a plethora of online payment options enables you to reach a wider audience and seal the deal. On a side note, your site can also become an affiliate marketing tool for physical therapy specific equipment, for extra income.