3 Ways to Give Your Clients a Holiday Treat!

The holiday season has arrived, and everyone is spreading the love and cheer.  Try not to forget to show your clients your appreciation for their business (and friendship) by doing something nice for them in exchange for coming to you with their trust.  So, for this holiday season, for the customers that have been giving so much support to your business, let’s give them something in return!

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 1.     Send them a Holiday Greetings Card with a Twist

Why not buy a pack of holiday cards, or design and print a pack of holiday cards that have something to do with the type of business you have, and send them out to your clients.  You could go with your most frequent customers, or you could send them to all of them to try to get one-timers to come back.  Slip a coupon that is good for the next time they come in, and offer 10-15% off the service or product they buy with the presentation of the coupon.  This will guarantee that they come in, and it will generate more business for you. Just remember to put an expiration date on the offer!

 2.    Send a Newsletter or Social Media Announcement with a Gift

Take a moment out of your busy week, and write up a short message expressing your gratitude towards your customers, and give them a gift of an extra 10 minutes added onto their massage (or another service you provide) if they book it in between December 15, and January 10.  Of course you can mix and match to however you wish, and make it to your own liking.

 3.    Make a Gift-Basket Raffle

This is a quick and easy way to do something nice as a gift to your clients.  The only con is that there is only one gift basket to give away. In the gift basket, you should include a gift certificate, and products that you recommend or sell.  Announce it with a photo on your social media platforms, and tell your clients that if they come in for a massage from you in the months of December and January, you will give them two raffle tickets to enter for the gift basket.  One lucky winner will get the gift basket to take home!

 

 

Why should I use a service like Bodysite builder?

The web is everywhere, and there are all these other companies. What makes Bodysite builder such a good option for my Physical Therapy group, or my exclusive Spa, or my small, out of my house Massage practice?

 

  • Affordability. If you shop around you will see website subscription plans everywhere. We keep our prices as reasonable as possible. Out most expensive, bells and whistles plan comes in under a lot of the mega website corporations minimum plan.
  • Specialized. Our templates are designed with bodywork in mind. You aren’t searching through thousands of generic layouts. And we provide you with stock photographs to really help you tailor a template into your brand of a website. It only takes minimal changes for our template to be an attractive, ready to go website for your practice, be it Massage Therapy or a Chiropractor’s office. And if you want to take the time, it can be as tailored and tweaked to be a reflection of the brand you want to represent.Screen Shot 2013-12-05 at 5.02.53 PM
  • Personal. You get a human here at Bodysite builder. Drew sets up the framework for your new site, Nadia installs your specific template and makes sure all the details are just right for your name and location, and Tobrina tests all the logins and is the first line of help for all your questions. And when you need help any and all of us are here to make sure your business gets the best website possible. You are never alone with a Bodysite Builder website.
  • Quality. Well if a reasonable price is good, free must be even better. Because my nephew’s friend in high school is learning all about building websites. And when that website breaks, or it’s not what you want, you are stuck with it. Our designs have been tested repeatedly before they go out to you the customer. And should something go wrong we are an email away from getting it fixed. You get just what you need. A hassle free website you can tailor and be done. And get back to what is important, your clients.
  • Customizability. We let you take the wheel. You can have as much or as little as you want in your website.  If you just need to get your name out on the web we are great. If you want to customize and create and make a splash, we are amazing. You can upload your own photos, add in your mantra, blog about your practice. You can put as much or as little of you into this website. Just look at our featured gallery to see the creativity of some of our clients.
  • Growth. We are constantly adding in new features to our websites and our offerings as our family of clients keeps requesting new content. Adding in social media icons, Google maps, gift certificates, and who knows what’s next? It’s all based on what active bodyworkers need because it’s what you have been asking for in your new websites. We will stay on the cutting edge of your website needs

And just in case you still aren’t certain, head to www.bodysitebuilder.com and take a spin using the free trial. We let you try the editing tools and see how easy it is to set up using our templates. You will be surprised how easy it is to make the template into an amazing website for yourself.

What are Client Forms?

We know from all our varied customer comments when we are setting up their new website, that what is important to them as a body worker, is the people. Getting out there and doing what their Physical Therapy, Chiropractic, or Massage Therapy clients need. That’s why we try to make having your own, molded by you website as easy to do as possible. We want you doing what you do best and that’s why we have included a small bank of client forms in our “The Works” package. You shouldn’t have to spend time looking for a particular form somewhere, or even worse, drafting one up yourself. But in this day and age, especially if you deal with the insurance companies, the paperwork is what matters for your reimbursement. It also adds a level of professionalism to your practice that lets your clients know they are dealing with a professional. So what forms do we offer?

 

  • Informed Consent for Accupuncture
  • Informed Consent for a Minor
  • Informed consent for Massage Therapy
  • Client Consent for Treatment, Payment, and Healthcare
  • Client Health History
  • Client Intake Form
  • Client Session Notes
  • Client SOAP Cart Form
  • Client Status Report
  • Client Treatment Plan
  • Insurance PreApproval Form
  • Medical Records Release Form
  • Privacy Policies
  • Release of Information Authorization

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It is a nice little group of forms that covers the basics for most bodywork businesses.  And while there is some redundancy in the forms, you can look at the various chart forms and pick the one that works best for your practice. That’s part of why we offered the range we did. And if there is a form that you find your practice needs but isn’t on the list, drop an email to beth@bodysitebuilder.com and she will do her best to find that form. She’s the one who gathered them all in the first place.

5 Mistakes to Avoid with your Massage Therapist Website

It is critical to any business today to have an online presence for its clients and consumers. Sadly time and time again,we see the same poor choices made in regards to website design. With the busy world we live in, your business cannot afford these mistakes.  What do I mean?

 

  • Make sure it works! Nothing is worse than having potential clients or your current clients click on your website only to be greeted with error messages. A subtler problem is to make sure the layout works as well. Nothing like links that have been pushed under images, or headers too small for all the information crammed in them so you lose navigation tabs. If your website does not work, these potential clients will think you do not work, which is the last impression you want to make on them.
  • Keep it simple! The home page, the first page your audience sees, should be to the point, and capture their attention. Seeing a wall of text has no appeal. On the flip side make sure you are saying something, and that it is relevant enough to make me want to read more. Your home page is your summary. All the details belong on the other pages.
  • Don’t confuse them! Make sure that your design is done so they know where to go. Replacing text links with pictures sounds like a cute idea, but makes it harder for potential clients to figure out where to go, which makes it more likely they will just leave the website. And make sure those text links make sense. Calling your “About Us” page “meditations “ does not give a clear idea about the intent of the link.

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  • Less is more! You may think that having 14 different subpages after your home index is a good idea, but rarely will people read past the first 5 or 6, and if they don’t see what they need they try a different website.  Try to group different sections into categories so that your potential clients can find what they are interested in and not be overwhelmed.
  • Appearance matters! Not just the functionality discussed above, but also the look. You want to make sure your website isn’t outdated in appearance.  You want to make sure it is visually attractive and sets the tone and feel of what you want your practice to represent. If you cater to a younger crowd, make sure your website is appealing to them. If the corporate world is your target, then a more professional appearance.

 

And sadly, we came up with all of these suggestions simply by typing massage therapy into google and looking at therapist websites. All of these mistakes were present in live, functional websites. These websites will deter potential clients, because they don’t have the time to figure out how to work your malfunctioning website.  People are busy these days, which means you need to have a good website to grab their attention with a 4 second time span. It’s ok, we’re here to help.

 

Building An Empire From Your Home

Kentucky Fried Chicken, Napster, Microsoft, Apple and other billion dollar co-operations are the perfect examples of how this is not a pipe dream. Following the chronology of events that led to the beginning of these empires and their subsequent success will tell you one thing; dreaming is a major ingredient of business success; therefore next time you tell someone about your intentions, you should take their derision in the “in your dreams” comments as a positive thing.

These empires did not start with a lot of capital; neither did they start as big things, they started as business ideas which became actualized by committed people who were willing to embrace every change that came about in the dynamic market that is the twenty first century. In fact, most of them are initiators of these technological changes because they know that it is important to keep changing as long as it makes you efficient, lean and better at what you do.

There is no doubt that the internet has done all these things for businesses. They have transformed once small enterprises to mega businesses by sometimes even harnessing ideas from their clientele through the website suggestion box.

As experts in communication via the internet, we normally say that you will need to embrace the major steps toward making yourself relevant. If you are not ready for such a revelation just yet, you will never be ready. There are three things you will need – an efficient workforce, good advertising and a good website.

What do you need to know about setting up a website?

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1. It starts from somewhere

Many people fumble when making a website because they sometimes do not know what to do and they do not have money to hire certified professional. If you are young at creating websites, this is our moment to shine; it is the moment Eminem spoke about, it is where you lose yourself and you will let your work speak for you.

To start, you can begin with simple coding or downloading templates from the net and customizing them to suit your client’s needs. This will not take a lot of time and will be able to give them a universal look that is professional and acceptable.

2. It takes courage

Once you have your red bull, your crack your fingers and settle in – it will take courage and determination to come up with a website that will be regarded as phenomenal. It will be your making or breaking point, and therefore you will have to apply yourself and make it the best work you’ve ever done. This should be true for all your projects – make every project, every website better than the last and create a profile and reputation that will speak for itself.

3. Do your homework

Things online change every day. Someone comes up with new designs, new templates and new ideas. You need to keep abreast with the information and updates in the worldwide domains, the rules and updated policies that might affect your designs and so on. Information is power and it is your friend.

4 Great Tips to Keep Your Social Media Updated

Between keeping track of appointments with clients, scheduling more appointments, and generally trying to stay organized, we know how hard it can be with running a massage, fitness, or physical therapy business and keeping up to date on all of the latest Internet trends. So we’ve organized 4 great tips for your convenience to help you integrate all your social media platforms into your weekly routine:

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1.)  Spend at least 10-15 minutes a day on Facebook, Twitter, and/or Google+:

It’s really that simple!  Just show up, look around, and make an appearance.  Ok, well it might not be that easy, but what we’re trying to say is make an effort for a little time of your day, and it will take you a long way.  This can help your activity, attract new fans, and help your local “word of mouth” marketing.

 

2.)  Link your Facebook and Twitter account to each other:

This is SUCH a simple task, and can end up saving you some time.  What this does is if you post anything to your business’s Facebook, it will automatically be shared on Twitter.  It’s like getting a 2-for-1, and you get attention on both social media platforms.  Here is a great link with photos showing step-by-step how to link the two together:

http://www.wikihow.com/Link-Twitter-to-Facebook

 

3.)  Post one thing a day:

Clear and simple, right?  Some people have issues with coming up with something to post, which is understandable.  Just think about what you’re business’s voice is, and go from there.  You could post an inspirational quote, a healthy tip, a funny picture, or a question to get to know your audience more.

 

4.)  Share, Share, Share!:

So this can get a little tricky, but don’t worry! On Twitter, you should find a few local places around you, and some local news publications to follow.  There is a button that reads, “Retweet” and you will be able to repost and share it.  If you find an interesting article, post it for your audience to read as well.  This helps reach out to larger audiences, and you’ll find that more people will start to follow you, or like your page.

How to Grow Your Business with Facebook!

3 Ways to Get More Fans on Your Massage Business Facebook Page

We know it can be a little shaky in the beginning when it comes to getting “likes” on your massage therapy business Facebook page, but with a little patience and a few techniques, we can guarantee you more “likes”, which ultimately means more fans and more attention.

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  1. Promote Your Page

This is an important first step to getting the word out over the web about you and your massage therapy business. You can start by inviting your friends and family members to like your business page.  This will start as a good, solid base.  Then your next step is to go on your business’ Facebook admin panel, and click on the “Promote Page” button.  It may cost some money, but it is worth the small price.

 

  1. Post and Promote

Post status updates and post them frequently.  While posting, make sure to post content that involves and interacts with your fans.  Ask them questions, for their opinions, and then boost the post.  There will be a button under the post that will say, “Boost Post.” You will see the different payment plans you can choose from.  Now, we are not saying do this for every post you do.  We are saying try this when you feel you have something posted that you would like to reach a wider audience (like a newsletter, blog post, or a special).

 

  1. Link Up!

Post links that have to do with your website and articles that have to do with your field.  For example, you can post your most recent blog post, or newsletter, so you will drive more traffic to your website.  Or you could post an interesting article that you think is important for your audience to know.  This will drive more attention to be focused on your Facebook, and will lead to more “likes.”

 

Having more fans means more people who look you up on Facebook are more apt to trust your business, because all the other fans trust you.  If you try these three tips, you will surely be more popular on Facebook.

 

Get Noticed By Blogging

So for this month’s newsletter, we thought it would be nice to focus on one of Beth’s favorite topics: blogs! Most people think they don’t need a blog for their business, but it’s more of a key part to social media marketing than you know. Blogs can help drive traffic to your website, and shoot your business to the top of the search list at the same time! We offer a blog writing service, so feel free to contact us if you are interested in starting a blog. Here are some reasons why you should start a blog today.


People may search something that is contained in one of your blog topics, find it informative, and want to learn more about you and your business. The reader will become more likely to be attracted to your website. It’s important to understand that every reader is a potential client, and this is another way to help recruit new customers.


SEO stands for Search Engine Optimization, which means where you are ranked in search engine results. When blogs contain keywords and links related to your website’s pages, it helps your site rank higher because search engines like Google and Yahoo will recognize your website as the most recently updated site with the keywords.


Let’s say you are noticing your clients are asking the same questions. You can safely assume that if your clients have similar concerns, other people are asking the same question too. Posting the answers to these common questions in your blog is a way to drive traffic to your website, and ultimately, bring you and your business more attention. It helps you reach a larger audience and attract new clients.


In today’s society, the Internet plays a key role in business marketing. Having a professional appearance does not only include good design, but also good social media etiquette. You are more likely to gain the trust of potential customers if they see your businesses has active Facebook, blogs, and Twitter accounts. It shows that the business has a high level of customer care.


3 Tips to Getting Clients to Trust You

It can get hectic running your own massage therapy business with all the paperwork, marketing, researching for new techniques, and then actual work, but no matter how all over the place it gets, remember there is one thing that is most important when it comes to your business: Clients.  So it’s even more important that you build a relationship with them so they keep coming back. Here are 3 tips to use everyday while working.

 

  1. Be Personable – Get to know your clients on a personal level.  Ask them about their life, their families, and their feelings.  People who get treated on this equal level tend to relax and enjoy the process of seeing you, and will be more likely to return if they feel like they are a valued customer in your eyes.  It’s not that difficult to take some time out of your day to ask your client how they are doing in life.  A little compassion goes a long way.

 

  1. Don’t Push Too Hard – Let them choose what service they want.  If they feel too pressured, they may not feel comfortable with your business, and not file0001154350520return.  We don’t need to be aggressive with a sales tactic.  Most likely, the client has already made their mind up on what they are purchasing from you.  Of course, it never hurts to suggest a different course of action to your client, but just remember to not oversell, and cheapen your business.

 

  1. Educate and Explain – Try to remember that not everyone knows what you know, and that you are the expert in this situation.  Educate your client and explain how you are helping them and their health, but with specific details.  Explaining any actions you are planning on doing, and the reasons behind it also reassures the clients.

 

With these three tips, your massage therapy, physical therapy, fitness trainer, yoga studio, personal trainer or acupuncturist business will get many life-long followers to support you.

 

8 Benefits of Quality Web Design

There’s no doubt that quality web design is incredibly valuable – but how? What are the real benefits of hiring a professional webpage designer? Some may not believe that paying to have someone design their website will help them bring in more business, but this isn’t the case. Here is how quality web design can benefit your business:

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  1. Consistent brand identity. It’s all about the big picture. Professional webpage designers help to create your brand identity across a variety of contexts, such as your website, logo, business cards, and even your social media profiles. Having a consistent brand identity for your business will give you a competitive advantage over other businesses that seem to be all over the place.

  2. More visitors on your page. Clicks are not what you should be focusing on. Instead, you want visitors who actually browse through your page looking for more information. Most people will leave your site once they get a glimpse of it, but with a high-quality web design, visitors will be more inclined to stick around and show interest.

  3. More leads. By using calls-to-action in your webpage design, you are encouraging visitors to explore. Calls-to-action allow your visitors to “sign up,” “buy now,” or “read more,” so that they can navigate around your site, learn more, and potentially become a customer.

  4. Distinction from competitors. Designing a webpage just to have a webpage won’t cut it. Many websites have the same appearance, which can become pretty dull for visitors. A webpage might say the right things and have a decent layout, but what makes it stand out? Be sure to provide quality content that offers your unique selling points in one clear visual message.

  5. Structured content with a purpose. Content and design need to be perfectly aligned on your site. Nobody wants to take the time to decode what you’re trying to say – large portions of text, confusing navigation, and complicated calls to action are visitor repellent. Professional designers make your content clear and direct so that people clearly understand your message and know what you want them to do.

  6. Polished details. It may not seem like it, but fonts, spacing of text, and colors are all details that make a significant difference in the quality of your webpage design. These factors affect the readability and functionality of your page. By properly adjusting these details, you are creating a good flow for your page and coming of as more professional.

  7. Save in the long run. It’s not worth your time or money to settle on a cheaper design service that doesn’t put out quality work. Down the road, you’ll find yourself spending even more money on that webpage that constantly needs dramatic upgrades and adjustments. However, by hiring a high-quality web designer to create and manage your website, you won’t have to worry about having the page frequently redone.

8. Room for development. A quality web designer builds a solid foundation for your webpage, meaning that after the site has been created, it’s easy to go back and make small improvements if you’d like. It doesn’t matter if you want to change a simple color or add a whole new product or service, your page will already have strong groundwork and you won’t have to start building from scratch.