The holiday season has arrived, and everyone is spreading the love and cheer. Try not to forget to show your clients your appreciation for their business (and friendship) by doing something nice for them in exchange for coming to you with their trust. So, for this holiday season, for the customers that have been giving so much support to your business, let’s give them something in return!
1. Send them a Holiday Greetings Card with a Twist
Why not buy a pack of holiday cards, or design and print a pack of holiday cards that have something to do with the type of business you have, and send them out to your clients. You could go with your most frequent customers, or you could send them to all of them to try to get one-timers to come back. Slip a coupon that is good for the next time they come in, and offer 10-15% off the service or product they buy with the presentation of the coupon. This will guarantee that they come in, and it will generate more business for you. Just remember to put an expiration date on the offer!
2. Send a Newsletter or Social Media Announcement with a Gift
Take a moment out of your busy week, and write up a short message expressing your gratitude towards your customers, and give them a gift of an extra 10 minutes added onto their massage (or another service you provide) if they book it in between December 15, and January 10. Of course you can mix and match to however you wish, and make it to your own liking.
3. Make a Gift-Basket Raffle
This is a quick and easy way to do something nice as a gift to your clients. The only con is that there is only one gift basket to give away. In the gift basket, you should include a gift certificate, and products that you recommend or sell. Announce it with a photo on your social media platforms, and tell your clients that if they come in for a massage from you in the months of December and January, you will give them two raffle tickets to enter for the gift basket. One lucky winner will get the gift basket to take home!