5 Benefits to Blogging for your Massage Therapy Business

Many people don’t see how blogging can help improve their massage therapy  business – it may seem time consuming or like it takes just too much effort. However, it’s just the opposite. Business blogs are simple to create and relatively easy to maintain once you’ve become comfortable with your writing style and have developed a blogging persona. Plus, there are many benefits that can be gained from your efforts. To name a few:

  1. Search Engine Marketing. Want to be found more easily on Google? A frequently updated, keyword-optimized, relevant blog can seriously improve your ranking. Because blogs are text-based, contain HTML code (search engines like this), and are usually full of links, they are great for improving SEO (search engine optimization).

  2. Direct Communications.  Blogs can help to increase communication between businesses and their customers or potential customers. Once a blog is posted, you have the option of allowing people to comment on the post and give feedback. You can then respond to this feedback, showing your customers that you are interested in hearing what they have to say – this is so important!

  3. Brand Building. You can differentiate your business from the competition through your blog. By creating a blog persona and focusing on the wants and needs of your customers, you are able to deliver a clear message, establish credibility, and create customer loyalty. Blogs allow you to share your expertise, insights, and ideas, while gaining trust from your customers.

  4. Exploit Marketable Niches. Blogs are niche market penetration tools. Use them to target a single topic that’s relevant to your business or industry. For many industries, especially B2B, chances are good that you’ll be first to market – and being a first mover has its advantages.

  5. Lead Generation. By adding effective calls-to-action in your blogs, you are able to better generate leads. However, this does not mean that your blogs should be used as advertisements – you should focus on having blogs that are informative and engaging. A great call-to-action might be a newsletter subscription, ebook download, or a link to another section of your webpage. By offering a link to another part of your site, readers are more likely to spend more time on your webpage, increasing the chance of obtaining their business.

typewriterOne obvious question that always comes to mind when writing blogs is: What do I write about? Here are a few ideas to help get you started:

  • Write about your expertise or passion;

  • Discuss industry trends and breaking news;

  • Take ideas from customer reviews or testimonials;

  • Conduct interviews with industry leaders;

  • Discuss industry research data;

  • Cover your products and services;

  • Everyone loves lists, such as Top 10, 5 Steps, How to, etc.

 

In order for your blog to show the most results, you should post as often as time allows – the more blog posts, the better. You should try and write blogs that are between 350-600 words at least once a week. However, if you aren’t producing quality content, then you are simply wasting time. People would rather read a blog with substantial, quality content than a blog with no purpose!

 

What Do You Put Into Your Fitness Website To Draw In The Traffic?

Health is wealth. That is why a lot of people really take time to take care of their health. Good health could always be achieved with two main things – diet and exercise. By eating healthy foods and doing some physical workouts, one would be able to keep fit and stay fit.

6054070902_8b2baa285bToday, there are so many businesses out there which are related to fitness. You might have a fitness business yourself. Well, it would benefit a lot of if you could have a website. A website could help you get a lot of customers and increase the reputation of your business.

Once you are able to keep a site up and running, you have to design it well.The design of your website will have a huge impact on its effectiveness. That is why you should make sure that your site looks great and would have a positive impact on its viewers:

Colors

Selecting the right colors is essential. You do not want to combine colors that do not go well with each other. Create a color scheme that is pleasing to the eyes. Some of the colors that you might want to consider include mint green, sky blue, and sunshine yellow. The color of your background and the color of your font should complement each other.

Fonts

It would be much ideal for you to use not more than three different fonts for your website. That would make your text a lot more readable. Only increase the font size of the texts that you would want to highlight. Most of the words in your site should have the same font size. Try to avoid stylish and fancy fonts as well.

Photos

Photos or images can help beautify your site. You might want to post photos of men and women training hard or enjoying some physical exercises. Do not forget to post photos of healthy foods as well. Use images to promote the overall theme of your site which is physical fitness. Try not to post too much photos or they would take away the focus from the text which is more important.

Content

If possible, put the most important details of your business at the home page. This is so that you would be able to grab the attention of the site viewer right away. Aside from the important details, you might also want to consider posting some blog entries. Post articles and reads that your viewers could take interest in. Make sure these reads have very useful and knowledgeable content. In a way, they could help increase the popularity of your site.

If you still have not put up a website for your fitness site, you can always consider Bodysite Builder. Bodysite Builder is your source for amazing pre-built websites that come with interesting templates and designs. Different subscription plans are available. Choose one that suits your budget and business needs. From Bodysite Builder, you could expect nothing but the best customer services. Customize you site according to your tastes and you could start expecting more viewers.

4 Important Elements That Should Not Be Missing From A Fitness Home Page

If you are a fitness specialist, you certainly know that first impressions matter a lot. You usually have a few minutes to impress a prospective client before he or she can decide to hire you as a personal trainer. If you think marketing yourself through a website is an easier option then you are terribly mistaken.

It is true that a great fitness website will go a long way in advancing your fitness career, but only if you do it right. You only have about 8 seconds to leave a permanent impression on any visitor to your site. It all starts with the home page. Here are some of the things to include on your home page to ensure the visitors remain on your site:

Description of the company and featured products

fitness-sThe main reason visitors come to your website is to find out more about you as a personal trainer, your company, services and products if any. Offer a precise description of your company and what you do. Mention the specific areas of specialization, and do not forget to be brief. Do not confuse the home page with the ‘About Us’ page, where you write about the company history, where you started how you go to that point and so on. It is also vital to highlight a few services or products you offer on the home page to keep the visitor interested.

Customer interaction

A fine way to show your visitors credibility right away is to integrate logos from well-known press, customers and affiliated companies on the home page. You can also opt to include a ‘call-to-action’ button to generate instant responses from your visitors. This will require them to sign up or sign in your website, thus staying longer on your site.

Events and news

Highlighting up-coming events and news on your home page is a fine way to let visitors know that your fitness website is up to date. For instance, you can include the dates of an up-coming fitness seminar; you can offer news for new methods of training, training equipment, facilities and such like stuff. However, avoid the temptation of allocating too much space for news and events on your home page. The idea is to show the headlines of these news events and link them with the actual pages on your site dedicated to the news and events.

Best visuals for your homepage

Just like a fit and healthy body is attractive to the eye, so is a visually appealing website. This means your overall look must be beautiful and inspiring. One way you can achieve that is by remaining relevant to your niche. It would not make any sense having a sports car background on your home page while you are talking about fitness.

When deciding what images to use on your homepage, ensure that they are not too big since they can affect the loading speed of the page. In addition, ensure that your visitors do not need to scroll right or left before they are able to see the information.

What Are The Fundamental Aspects Of A Lucrative Fitness Website?

If you are a fitness enthusiast on an upcoming personal trainer, an important way to market yourself is to create an effective website. Many new fitness experts are wondering how they can do that. There are numerous tools available out there, that can help you design a good website.

Nevertheless, you must realize that a fitness website is different from other websites. You must be able to focus on the value of fitness while not forgetting the business aspect. You must achieve three main things to if you want the website to be successful. These are:

Creation of valuable content

female-doing-aerobics-exercise-sThe success of any website starts and ends with valued content. There is no other way of going about it. If your readers value and enjoy what you write, they will certainly come back repeatedly. You must always remember the website is about your readers not you. It is vital to know who your audience is and what exactly they are looking for.

Some many want some advice on general health and fitness. Others want some insight on extreme strength training while others want to lose their body fat and enhance their appearance. One of the most amazing things about fitness is that you can approach the subject through numerous unique ways. Just chose one niche that you are passionate about and stick to it.

Channeling your content

There is a huge difference between generating great content and getting people to read it. It is fun to write as long as what you are creating is being read. Nothing is more frustrating that having a website that you and a few close people in your life only visit. Thus, you must learn to channel your content. Social media is here to stay.

Therefore, use Facebook, Twitter, Google Plus, YouTube or one of the many social networks to spread word of your website. As long as you have great content on your site, then spreading the word will be so easy via these outlets. To be able to channel your content to popularize your site, you need a strong social media presence. Start by creating a Facebook page and a Twitter account for your business.

Being consistent

One of the most important aspects of keeping your website successful is to keep writing. Regardless of the climate, good days, or even bad days, you have to maintain consistency. Fitness is a continuous process and so should your blog. You have to keep adding new content to keep visitors coming back and not being disappointed every time. Starting a fitness website is easy but maintaining one takes real effort.

It is important to continue educating yourself through DVDs, seminars, webinars and such like things so that you will never run out of things to write for your website. You must also maintain a fitness routine and continue to train people. The more you strive to learn and develop, the more you will desire to share on your site. Your webpage will become an extension of your transformation.

Personal Trainers: Improve Your Website NOW By Starting A Fitness Blog

If you’ve already started a website with Bodysite Builder you’ll appreciate that most of the hard work has been done for you. Starting a website, choosing a domain name and hosting your site isn’t easy and making that first step by starting a website is a significant improvement from relying on Facebook and LinkedIn. If you are on the standard $29.95/month plan and your website isn’t generating you the income or results you expected, upgrading to ‘The Works’ plan and starting a blog is exactly what you need!

Why Start A Fitness Blog?

Starting a blog holds the key to monetizing your website. Fitness blogs create fitness experts and by starting a blog you can become an expert and wield a significant power over your audience. Whether you want to get more clients, sell internet products or help build your personal training business, a well-written blog will help you make more money while working less. The purpose of a blog is to entice more people to visit your site. Search engines like Google rank sites according to algorithms that try to calculate whether the information is useful and whether people find it helpful. A high-quality blog containing valuable information will help your site rank higher. With it, you can charge more for your services, pay less for advertising, help more people, and develop lots of what are called passive income streams.

How To Start Your Blog

Upgrading to ‘The Works’ plan if you haven’t already done so gives you the option to blog. You simply write down what you already know and use your blog as a way to organize your research or reflect on your training. For example, if you are a personal trainer and are researching whether people can lose cellulite, write a short article on it. Even if you don’t have great writing skills, the process of writing will help you learn the material better. Someone out there searching for ways to lose cellulite knows less that you and will benefit from reading your blog.

How Does Blogging Improve Your Website?

Your website has links to social media sites and this lets people who read your blog to share it with their friends. When they like it on Facebook, tweet about it via their twitter account, +1 it on Google or share it in another way, they are creating links to your website that their friends and followers will use to find your blog. Search engines recognize these links and rank your site higher when people search for topics you blog about such as cellulite.

Don’t Stop Blogging!

Writing a blog post is so easy you’ll soon get the hang of it. Simply choose a title, write about it and publish it to your blog. You’ll soon find that you develop your own writing style and you’ll be more confident about positioning yourself as an expert author. Take your best blog posts and re-write them as articles for sites like Ezine and Infobarrel. If they are good enough to get published, in the footer of the article you can write your name, occupation and leave a link to your website and blog. If people find your articles, love what they read and click on this link, you’ll have successfully done your first bit of what’s called ‘Search Engine Optimization’ (SEO). This is called ‘back-linking’ and search engines will rank your site higher if they see that many established websites are back-linking to yours. You can blog on other personal trainer’s blogs and leave more back-links and this may encourage other experts to comment on your blog or write posts for your blog.

How To Use Facebook To Market Your Personal Training Website

Last time I explained why you should be blogging on your website to get more visitors, find more clients and position yourself as a fitness expert. You’ll be happy to know that Facebook is one of the most effective ways to market your website and it’s totally free. Facebook is the best way to cement your status as an expert and this article will explain the most effective strategies you can start employing right now in mere minutes per day!

4 Key Points When Marketing Through Facebook

Whatever changes Facebook throws your way in the future, you must always remember these four key points to effectively market your website. You must become position yourself as the fitness expert in your network, always include immediate calls to action, keep your posts concise and celebrate your client’s achievements publically. We’ll now look in a bit more detail at each of these points.

Be The Expert

As a personal trainer, it’s difficult to imagine how hard it is for inactive individuals to contemplate starting a diet or fitness regime. Many of your clients may have experienced failing at previous attempts to shape up. The goal with posting on Facebook is to position yourself as an expert so that when people pluck up the courage to start training, you’ll be the person they call. Potential clients may never have liked a single one of your posts but they’ll have read and possibly valued your information and advice. Essentially, you are ‘pre-selling’ people to hire you.

Include A Call To Action

Tailor all of your posts to sell yourself; you provide the best information and you need everyone to know about it. When you post about your latest blog post, training event or the launch of your next e-book, make sure that the way you write it spurs people on to click on the link. This is imperative to your success but if you look at the types of posts that most personal trainers make, they often omit this crucial step. If you already use Facebook and it isn’t helping you, this is the most likely reason.

Keep Posts Concise

Another error that personal trainers make is that they misuse Facebook as if it’s some sort of public information service! It’s not and never will be. The goal of Facebook is to create awareness about you, your information and what people can gain from contacting you. Motivational quick-tips are fine but nothing turns people off quicker than paragraph-long epilogues on their Facebook feed. Leave detailed information for your blog, your site content and your emails.

Celebrate Success

The best way to build trust and support amongst your Facebook friends and clients is to publically post examples of their success on your Facebook page. Get into the habit of tagging your clients in their photos and re-posting their achievements to increase their motivation to continue. Nothing breeds success like success and publically praising someone is the only way to prove to potential clients that you have the knowledge and skills to help people improve their physical fitness goals.

The No.1 Mistake To Avoid

The fatal mistake that most trainers make is to clog up their friend’s Facebook feeds with sub-standard re-posts. Be extremely careful about what you re-post and carefully vet the information to ensure that only quality information is passed onto your network and that it enforces your position as the go-to fitness expert.