Use Your Personal Training Website To Engage Your Clients!

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Having a personal training website is great, but you won’t get the desired results if you don’t look after it smartly on a regular basis. An online website is a platform between you and your clients, so you should take advantage of it in order to attract more customers and maintain friendly relationships with the current ones. Here are a couple of smart ways you can engage your clientele and make them become more interested in you, your personal training style, your fitness services and products, and your business!

Add interesting videos to your personal training website

Everyone loves to watch a video in order to get the information they need. Therefore, make sure that you dress comfortably, pick a nice spot in a gym club and you perform demonstrations of physical exercises you teach for your fitness trainings. If you explain everything very clearly and you have great communication skills, you will automatically attract a lot of persons who will become more interested in you and your services. Post such videos once in a while and ask your viewers for their questions or opinions to promote interactions.

Post informative articles

Informative articles like how-to’s and advice articles can be extremely helpful for the visitors of your personal training website and they will appreciate the sources of information they can learn about fitness. For example, you can write various types of articles about how to do proper warm-up before doing certain physical exercises, how much water it is recommended to drink each day, what to do in the case of a physical injury, and etc. Your fitness website visitors will start to follow such informative articles and they will come back for more on a regular basis. In addition, they will share these articles with their social circle, helping you gain exposure!

Post motivational sayings and funny images

Another great way you can engage your clients and visitors is by motivating them to work out every day with various inspirational quotes, famous sayings, interesting images, jokes and so on. A dose of humor is always welcomed and recommended on your fitness website, so don’t forget to use it once in a while. These types of content do get viral easily so if you play your cards right, this is a winner for you!

Create a comment section for your visitors

Once you have offered a plethora of materials to your clients, now you should let them comment and express their opinions. Therefore, make sure that you have a comment section on your fitness website and you engage in conversations with your users as much as possible. If your visitors see that you take your time to respond to their question and offer a multitude of useful pieces of advice, they will see you as a professional and even as a friend – they will gain more confidence in you!

Introduce yourself as a personal trainer well

This is so important, especially for a personal training site. What you are selling is mainly you as a product as well as your knowledge to help others in getting fit or ripped muscles. You shouldn’t hide from your clients and visitors because they would want know more about your experiences, your fitness background, your studies, and your overall fitness lifestyle. Therefore, make sure that you introduce on your site. This will make your visitors see you as a trustworthy personal trainer.

By the way, if you don’t currently have a personal training website and you want to get one right away then you are on the right site! We offer beautiful and attractive personal training website templates at affordable prices and we can help you edit it and customize it in any way you want too.

5 Tips to Expand Your Massage Business’ Twitter

So you have your massage therapy business website up and running, and all signed up for social media aspects such as Facebook, Google+, and Twitter.  Now the next step is to expand your Twitter account, and reach a wider audience for your massage therapy business to flourish.  It’s really simple, and requires a little practice, but with some patience and so time, you will see how much it can really help your business!

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1.) Follow Local

Following people is easy, and getting to know your local market is important.  You are more likely to get people to follow you back if they see you are in the same area, and that you’re a trusted source.

2.) Give Incentives for Only Your Twitter Followers

Give your followers a treat by telling only they can come in and get 25% off of a massage if they book today, and use the code: RELAX.  Of course, you would tailor this for your massage business’s liking.

3.) Retweet Tweets!

Take five minutes out of your day, and scroll the Twitter feed, and retweet your favorite tweets.  Seriously, it’s just that simple!  This helps with exposure to potential followers, and ultimately, potential clients for your massage therapy business.

4.) Post Your News

Tweet it loud, and tweet it proud!  Give your followers an idea of who you are, and give your business a voice.  You’d be surprised by how much this will attract the clients you are looking to gain.

5.) Tweet As Often As Possible

It’s really as simple as that.  Tweet as much as you can.  Twitter is loaded with updates, so it’s easy to get lost in the feed.  It helps to post often, and of quality tweets.

Mobile Marketing – Developing A Loyal Client Base For Your Massage Business

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Trying to conquer the ever-changing social media frontier can be an endless and time-consuming process for any massage therapy business. The popularity of mobile devices has meant that most people are more likely to use their mobile gadgets to access the internet. Mobile marketing is an easy to use form of technology that requires very little time and investment. You can generate repeat business without spending money on costly advertising.

When you decide to use mobile marketing to engage your clients, you need to find out the most effective way to utilize the tools available. Following are some useful tips that will come in handy.

Using incentives

One great way to build loyalty among your current clients is by offering incentives to get them to register for your mobile club. Offering a discount is a great incentive that is bound to get you the attention you need. After the first appointment, give the clients a card that offers them a discount when they sign up to receive the messages that you post. Most people will respond positively to this type of message because they know they will save money.

Engage readers

To ensure success, it is important to give people a reason to keep coming back. Once the clients have signed on to receive the messages, you need to find the best way to encourage them to stay loyal. The content you include in the messages will determine whether or not they keep returning and you should consider including information like any new services you offer. Send out holiday greetings, surveys and other messages that will engage your readers.

Send reminders

Regular messaging will help to keep your clients loyal. Keep the communication coming during slow and busy seasons. Do not wait until you have a slump in business to start sending messages. You can increase sales when the business is slow, while also sending the clients reminders and special offers. Research has shown that many people prefer getting text messages than actual calls for non-social or business communication. This is usually the easiest way to communicate and you can reach many people with one message.

Using phone apps

It is important to know that today there is an App for virtually anything. Different tech tools come in very handy for massage businesses. The apps are useful for communication and also as a way to make mobile payments. The convenience of the apps will allow you to conduct your business without issues, by allowing you to streamline your business activities. Online scheduling is made easy using the handy apps because you can schedule your clients from any location.

Engaging your customers through social media will help to ensure that your business remains relevant. It is important to go where the clients are in order to get their attention. Any business that hopes to grow in the current business environment has to use the technology regularly. By engaging your clients using social media apps such as Facebook, Instagram, Twitter, Vimeo, and Pinterest, it can allow you to promote your business as being modern, vibrant and exciting.

Important Tips For Responding To Your Clients’ Feedback Online

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Word spreads at lightning speed in these days of the internet and an active social media industry. A single message can reach millions of people online within minutes. Social media sites are important platforms that are changing the face of business. Through the sites, consumers are able to share their experiences, and they also give their opinions about the services they get. As a massage business owner, you have to ensure that you are constantly informed so that you get the chance to be a part of the conversation.

If you are diligent and diplomatic about monitoring and responding to your clients’ feedback on your social media platforms, you are going to see a positive difference in your business. The regular communication will give you insight into what your clients feel and where you can make improvements in your practice. You will also come across as a business that is concerned about its clients. Any time you receive a new review or comment on your site, there are factors to consider before responding.

Determine if a response is warranted

The first thing you need to do when you receive a new review is to decide if you should respond to it. You should determine if it warrants a response based on the content of the message, whether it is positive or negative. It is important to know that people are different and the content might be constructive criticism or it can be unjustifiably negative. If it is simply someone trying to vent through unfair comments, it may be best to simply leave it alone to avoid stoking the fire. Most reviews tend to have a neutral or positive tone and they are constructive enough to warrant a response.

Choosing the best response avenue

When you decide to respond, you need to choose the best tool for the job. You can decide to respond directly to the client by sending a private message that is only visible to the individual. You can also opt for a public comment appearing beneath the review and this will be open for everyone to see. The method you choose will depend on the message you are responding to and you need to be careful about how you respond. An open response may be the best solution when you consider that all those who saw the review in the first place want to know what you have to say.

Creating a good impression

You need to come up with a response that will create a good impression for your business. Always remain professional and avoid getting into a war of words when responding to reviews. Remember to thank the writer for the feedback and use the opportunity to share progress reports or updates that may have been made as a response to the feedback. Your response can be a great opportunity to give updates on what your business is offering. Always remember to pay attention to the happy clients and send them a message thanking them for their support and review.

Receiving client feedback is a valuable opportunity that helps you to make changes or improvements to your business. It can help you to build stronger relationships and it can even help to attract new clients. You should never miss the chance to take full control of the online reputation of your business.

6 Ways To Make A Physical Therapy Website More Rewarding

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We are currently living in the age of information and people will often first seek solutions to their medical problems online before deciding whether or not it’s necessary to schedule a doctor’s appointment. Physical therapy constitutes a key component in the treatment of mobility impairment conditions, but most of the patients are still completely unaware of its benefits. Moreover, due to the underlying nature of “referral business” proprietary to a physical therapy office, it’s not exactly easy to convince a patient that you represent the answer to his physical problems.

Therefore, in the light of these facts, establishing a solid online presence is mandatory for the success of your practice. The following guide will list six ways to ensure that your website is ready to start reeling in patients.

1. Personalized domain names shout “professionalism”

A personalized domain – preferably proudly wearing the moniker of your practice – will help customers remember you easier. There are numerous hosting providers to choose from, so pick the one that offers the customization options required by your website, reliable services and decent rates. In addition, the domain name of your email address(es) should match the domain of the website. Stay away from @yahoo or @gmail for your inbox.

2. First impression counts more than you think

Your website constitutes the potential customer’s way to determine the reliability of their referrals, which means that first impressions could make the difference between choosing your practice and taking their business elsewhere. Therefore, the website should be the epitome of professionalism, from the design of the logo to the layout of the page and the accessibility of the content.

3. Search Engine friendliness ranks your webpages higher

Since your business is local, you won’t need to invest thousands and thousands of dollars in SEO services that can rank you number one in Google worldwide. However, you should ensure that the SEO company of your choice is familiar with the best legal practices and only relies on white hat techniques to rank your page.

4. Stepping up the game with unique, attractive offers

Keeping in mind that even at local level there are probably several competitors in the physical therapy niche, you need to convince potential customers that you’re the one they want to work with. Therefore, discounts, promotions, coupons and other marketing gimmicks are your best friends.

5. Offering extensive resources on physical therapy

As previously mentioned, patients will often search for the symptoms of their condition in order to determine whether they should to undergo therapy. Offering them the medical resources in a clear and concise form on your website could be the nudge they need to visit offices and schedule an appointment.

6. Diversify your offers and payment methods

Enabling potential customers to schedule appointments and fill the forms required before checking in on your website rather than spending hours in line saves both parties a lot of time. Furthermore, adding a plethora of online payment options enables you to reach a wider audience and seal the deal. On a side note, your site can also become an affiliate marketing tool for physical therapy specific equipment, for extra income.

6 Easy Tips On Improving Your Chiropractic Website

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The chiropractor, in spite of the numerous tangible results obtained by this professional in the field of physical, is still not fully endorsed by the medical community. If you have a chiropractic business, then it’s your job to convince patients that your specialty represents the solution to their movement impairment disorders and, moreover, that your office is the most qualified to help them. In order to do so, setting up a reliable online presence for your practice is highly important.

Keep in mind that even locally there are numerous competitors out to steal your clients. In the event that their website does a better job living up to the patient’s referrals, then you’re out of luck. Let’s find out how to beat other chiropractors at their own game and establish your practice as the number one authority in the field for your area.

1. Purchase a paid domain with the name of your practice

While the option of free hosting exists, it is highly contraindicated for two main reasons: you will not have a say in the domain name and it will be supported by advertisement. Therefore, the domain name will look unprofessional and your potential patients will have a tough time determining what company it is correlated with. Moreover, it also might inadvertently show the advertisements of your competition.

2. Perform local SEO optimization

With small chiropractic businesses, it is important to think local. Utilize keywords that contain the name of the profession – chiropractics in your case – in conjunction with the location of your office. Embed these keywords and key-phrases in the header, title and the homepage of the website; refrain from stuffing these locations with the keywords though, because Google penalizes this approach.

3. Constantly upload original content and relevant medical resources

Two main reasons should determine you to post relevant medical resources and content regularly. First of Google’s indexing spiders eat relevant content up and spit positive webpage ranking out. Secondly, the chiropractic resources are your primary means to convince patients with regards to the proficiency of this therapy and also about your knowledge and experience of the field.

4. Measure the efficiency of the site via an imbedded call tracker

Most client appointments will be scheduled via the phone, so a call tracker imbedded in your website is the perfect tool to determine how well the site is doing in terms of reeling in potential customers. However, in order for the call tracker to work, you either need to setup a virtual phone system (click to call) or utilize a distinct phone number for clients who visited your website.

5. Publish short interviews on video directories like YouTube

Interviews of yourself describing the goals and results of your company or short video reviews of your patients’ opinion about your practice constitute excellent additions to your website. You can have a section where the visitors can access links to these videos in order to avoid having to host them locally.

6. Ensure the contact info section also provides clear directions to your office

Although you’ve done a great job attracting a large clientele, make sure that they are able to find your offices on the day of the appointment. For this purpose, dedicate a section of the contact information category to providing a clear map and extra directions (if necessary).

4 Tips to Give to Your First-time Clients

Not everyone has had the luxury of getting a massage, and this may be his or her first time. It would be wise to give them a short run down of what you will be doing, step by step, and what they should be prepared for on their first massage. It will help them relax even more on their appointment, knowing they were given the full preparation list for their appointment with you (and by all means, you can add or subtract as much as you’d like for your own list).

1. Be Punctual

You can tell your first-timer client that it is important for them to get there on time, because you have a schedule you will need to stick to, and in order to keep other clients happy as well, trying to be on time is a way of respecting other people’s schedule. Explain that if they are going to be late, to please call, and let you know, and you will try to work something out or either reschedule the appointment.

2. Be Showered

This will help enhance their massage, and also help to not spread diseases. Although it is not judged upon the client if they cannot shower beforehand for reasons they cannot control, please reassure them that there is no judgment being passed in your practice and that this is a rule simply for hygienic and health reasons (some patients sweat during their massages due to their body detoxing), and it is simply a request to enhance the client’s experience.

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3. Don’t Be Embarrassed

A lot of first timers don’t always know that you have to get nearly naked for a full body massage. It’s important to remember that not everyone has the best self-esteem, and most people do not have some sort of body issue. Some people may just plainly not feel comfortable with being comfortable with being in the buff with a stranger. Just inform the newbie that this is perfectly normal to feel a bit uncomfortable with this, but that you have been massaging for x amount of years and you are here to help.

4. Tipping is Appreciated

This can be uncomfortable for most body workers to talk about with their clients, since they don’t want to be too pushy about money. But it never hurts to educate the public, and let them decide whether they will tip you. Just let them know that the tipping rates for a body worker is normally 15%-20%, but if this is not within their budget, it’s fine. It’s not mandatory, you completely understand for whatever reason they cannot do this, and that you are happy with having them come to your business.

Creating A Website For Your Gym: The Importance Of Proper Navigation

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If you are starting a gym or other similar facility, one of the most important things you can do is to make sure that you get a website for it. Today, there are many people who use the internet to find various goods and services. Not leveraging on this to make your gym more marketable is going to deny you an opportunity to do some easy but very effective marketing. In addition to that, you can easily get a custom made site without much of a hassle these days means that you don’t even need to worry about issues regarding cost or the complexity of the process.

Making your site more practical

If you are thinking of getting a site for the business, you also need to keep in mind that not just anything can do. Most people that a site, even if it’s just a plain one, is likely to turn out to be more than okay for such an application. However, you need to remember that most people these days are internet savvy, and will demand for more than just a plan site. In fact, if you end up with one that is too basic, you may end up scaring them away rather than encouraging them to use the services you offer. It is for this reason that you should always try to make your site more special. One of the most important things you can do in this regard is make it easy to navigate.

What are some of the things you can do to make it more navigable?

There are many things that determine how navigable a site is. These include how easy it is to see the hyperlinks in the text, the nature of the toolbar, the quality of the footer and how visually complex the site is in general. These are things that you should therefore pay attention to when designing the site in order to ensure that people using it don’t have much of a problem with navigation.

For instance, you need to ensure that the hyperlinks are set up in such a manner that they are distinct from all other text on the pages, and that they are easy to find. It’s also very important that you avoid cramming too much data on the site in the form of widgets, images and text. This makes the site very busy, and can make it more difficult for people to figure out how to get from one resource to the other.

All in all, it’s important that you try to be very thorough when coming up with the site for your gym, spa or any other similar business. The issue of navigation is an example of one that you should never take for granted. Making sure that the site is intuitive and very easy to use is actually a very powerful marketing tool, and one that you can’t therefore afford to neglect.

After putting the above in mind in designing the site’s navigation, you might also want to have a third party try to use it in order to identify navigation problems before you launch the site. This is an easy way of catching mistakes that you might have otherwise missed out on.

Why Business Cards are Still a Good Idea to Have?

In today’s technologically advanced world, some may say, “What’s the point of carrying business cards anymore?”  We’ve even questioned this ourselves, but in the long run, they still are an important factor in helping lead a successful business.  Business cards are just as relevant in today’s society, and used for as many purposes as they were 30 years ago.  Yes, we have social media and Internet connectivity, but lest we forget that we make business by communicating with clients and customers face to face, or at least by voice.   We have lost a sense of connection in the digital age that as simple of a device as a card can bring back.  Here are some ways it helps to carry business cards:

Showcase of Your Business’s Personality

It’s easy to go to one of these online, cheap print shops and use their business card templates (which a lot of people do), but this is not the best way to portray to your business, and impress your audience.  With those templates, they’re thousands of other businesses that have the same template, making your uniqueness get lost among the shuffle.  It’s ok to be original and innovative with your design of business card, and in fact, will help you stand out.  Check out these great examples of innovative designs to help get you started.

Physical Representation

A business card should also help with displaying a tone for your future clients.  This design of the card should help them determine if you have a more playful approach with your business, or if you have a more serious undertone.

You Can Leave Stacks of Them for Displays

Since these are easy to carry around in your pocket, it will be easy for you to leave stacks of them at restaurants, offices, or coffee shops that have displays for local businesses.  It’s always been a big help, and it’s a simple old school marketing tip.  Just bring it back to the basics. 

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It Still Helps with Networking

Speaking of bringing it back to the basics, carrying a few business cards on you, ready to go, will help your networking opportunities by 100%.  This will help you boost your professional image in the eyes of others, making you seem trustworthy, and reliable.  It’s good to always keep a few on you, in your wallet, because you never know when your going to meet someone that could use your business, or your contact info in the future.

 

Your Blog Can Keep Your Chiropractic Business In A Great Shape!

There are many ways to market your chiropractic business and one of the easiest ways is by creating an active blog. Regularly posting on the blog will help to keep your business relevant in the minds of your clients. In an environment where you are faced with stiff competition, you need to take the time to communicate with your clients and other online readers who are your potential clients. There are several ways in which blogging can benefit your business.

1. Keep in touch with your clients

Blogging is a great way to keep in touch with your clients. If you have a busy schedule, you may not have the time to talk to each client at length. The blog can give you an additional avenue where you can post tips and advice that will help your clients to stay in great health. The blog can communicate effectively and motivate people to get healthy on a general basis too. You can offer advice on anything from chiropractic research to nutritional tips. This communication will help you to develop strong relationships with your clients, making them see you as a chiropractic brand to reckon with.

2. Building trust with clients

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Having a blog is a great way to build trust with current and potential clients. This is because it helps to show that you are giving value and you are actively involved in the business without just looking at the bottom-line. A website revealing the benefits of your business can help to reveal your passion and readers will have an effective way to connect with you. When people see that you know and love your job, they are more likely to trust you.

3. Establish yourself as an expert

One of the best ways to ensure that you grow your business is by coming across as an expert. When you provide valuable information that sets you apart as an authority, you are more likely to attract clients. Make sure that your blog has valuable content that reveals your knowledge and experience and offer useful tips about general health issues. You should not be afraid of offering information on interesting topics that will generate interest and comments.

4. Blogging attracts traffic to your site

No one in business has to be told about the importance of having a website. To make sure that you attract traffic to your site, you should give visitors something that will keep them coming back. You should write content that is interesting, engaging and well written, as people always want to read good quality content.

You also need to ensure that people want visit your clinic by including a strong call to action. This is one of the best marketing medium because you expose your expertise and it is important to note that people start their search online for the services that they need.

All in all, blogging can take your chiropractic business to the next level. This is something that only takes a few minutes each day, making it a worthwhile investment for your business. You can reach a point where your current and prospective clients look forward to hearing what you have to say each day, and while doing so, you can get more local exposure increasing your reach in your community.