Building A Massage Studio Website: 3 Features To Emphasize

When you own a massage studio, one of the things you will definitely need to do is get a website for it. This is because more often than not, the success of such a company will depend on how many people get to know about it. By getting a website, you will effectively increase how much people know about it. However, simply getting a massage therapy website is not going to guarantee you the success you want. To ensure that you get good value for money, you would need to ensure that the site is properly designed.

In order to do this, there are a few issues you would need to focus on. These include:

Usability

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As you run a massage shop, you may need the site for different purposes. For instance, some people would need one so that clients can easily make reservations, while others may need it as a marketing tool. Whatever your needs are, one thing you should never compromise is the usability of the site. Ideally, it should be designed in such a manner that any user who comes across it will not have much of a problem finding what they need on it. This usually calls for intelligent design and testing of the site before deploying it.

An uncluttered appearance

Massage is normally associated with relaxation and comfort. When you design a website for a new massage parlour, you may need to have this show in the web design. This means that it should be designed in such a manner as to make anyone looking at it feel comfortable. This means making sure that all the elements in the site are properly arranged, and that the color scheme chosen also reflects this.

Information richness

If your site has to be effective, you may need to keep an eye on the quality of information that you offer on it. Ideally, the site needs to be set up in such a manner that anyone who visits it will end up gaining a lot of information from it. This way, you can then convince them to try some of your products. For instance, instead of just promoting the business, you can also use the site to provide some information about the benefits of massage to different kinds of people. This will encourage more people to try your services.

These are just some of the qualities a good massage parlor website needs to have in order to work. This means that if you are to build a site from scratch, you would need to pay a lot of attention to these details in order to make them work. In addition to that, you may need to have a high degree of proficiency in web design to pull it off.

At BodySite Builder, we make it easy for you to get this kind of site without having to spend a lot of time and money doing it from scratch. We have all the elements needed to create a top notch massage therapy website. All you need to do is sign up for the service and then plug in all you need in the site from our wide variety of elements such as graphics offered.

4 Important Elements That Should Not Be Missing From A Fitness Home Page

If you are a fitness specialist, you certainly know that first impressions matter a lot. You usually have a few minutes to impress a prospective client before he or she can decide to hire you as a personal trainer. If you think marketing yourself through a website is an easier option then you are terribly mistaken.

It is true that a great fitness website will go a long way in advancing your fitness career, but only if you do it right. You only have about 8 seconds to leave a permanent impression on any visitor to your site. It all starts with the home page. Here are some of the things to include on your home page to ensure the visitors remain on your site:

Description of the company and featured products

fitness-sThe main reason visitors come to your website is to find out more about you as a personal trainer, your company, services and products if any. Offer a precise description of your company and what you do. Mention the specific areas of specialization, and do not forget to be brief. Do not confuse the home page with the ‘About Us’ page, where you write about the company history, where you started how you go to that point and so on. It is also vital to highlight a few services or products you offer on the home page to keep the visitor interested.

Customer interaction

A fine way to show your visitors credibility right away is to integrate logos from well-known press, customers and affiliated companies on the home page. You can also opt to include a ‘call-to-action’ button to generate instant responses from your visitors. This will require them to sign up or sign in your website, thus staying longer on your site.

Events and news

Highlighting up-coming events and news on your home page is a fine way to let visitors know that your fitness website is up to date. For instance, you can include the dates of an up-coming fitness seminar; you can offer news for new methods of training, training equipment, facilities and such like stuff. However, avoid the temptation of allocating too much space for news and events on your home page. The idea is to show the headlines of these news events and link them with the actual pages on your site dedicated to the news and events.

Best visuals for your homepage

Just like a fit and healthy body is attractive to the eye, so is a visually appealing website. This means your overall look must be beautiful and inspiring. One way you can achieve that is by remaining relevant to your niche. It would not make any sense having a sports car background on your home page while you are talking about fitness.

When deciding what images to use on your homepage, ensure that they are not too big since they can affect the loading speed of the page. In addition, ensure that your visitors do not need to scroll right or left before they are able to see the information.

What Are The Fundamental Aspects Of A Lucrative Fitness Website?

If you are a fitness enthusiast on an upcoming personal trainer, an important way to market yourself is to create an effective website. Many new fitness experts are wondering how they can do that. There are numerous tools available out there, that can help you design a good website.

Nevertheless, you must realize that a fitness website is different from other websites. You must be able to focus on the value of fitness while not forgetting the business aspect. You must achieve three main things to if you want the website to be successful. These are:

Creation of valuable content

female-doing-aerobics-exercise-sThe success of any website starts and ends with valued content. There is no other way of going about it. If your readers value and enjoy what you write, they will certainly come back repeatedly. You must always remember the website is about your readers not you. It is vital to know who your audience is and what exactly they are looking for.

Some many want some advice on general health and fitness. Others want some insight on extreme strength training while others want to lose their body fat and enhance their appearance. One of the most amazing things about fitness is that you can approach the subject through numerous unique ways. Just chose one niche that you are passionate about and stick to it.

Channeling your content

There is a huge difference between generating great content and getting people to read it. It is fun to write as long as what you are creating is being read. Nothing is more frustrating that having a website that you and a few close people in your life only visit. Thus, you must learn to channel your content. Social media is here to stay.

Therefore, use Facebook, Twitter, Google Plus, YouTube or one of the many social networks to spread word of your website. As long as you have great content on your site, then spreading the word will be so easy via these outlets. To be able to channel your content to popularize your site, you need a strong social media presence. Start by creating a Facebook page and a Twitter account for your business.

Being consistent

One of the most important aspects of keeping your website successful is to keep writing. Regardless of the climate, good days, or even bad days, you have to maintain consistency. Fitness is a continuous process and so should your blog. You have to keep adding new content to keep visitors coming back and not being disappointed every time. Starting a fitness website is easy but maintaining one takes real effort.

It is important to continue educating yourself through DVDs, seminars, webinars and such like things so that you will never run out of things to write for your website. You must also maintain a fitness routine and continue to train people. The more you strive to learn and develop, the more you will desire to share on your site. Your webpage will become an extension of your transformation.

Personal Trainers: Improve Your Website NOW By Starting A Fitness Blog

If you’ve already started a website with Bodysite Builder you’ll appreciate that most of the hard work has been done for you. Starting a website, choosing a domain name and hosting your site isn’t easy and making that first step by starting a website is a significant improvement from relying on Facebook and LinkedIn. If you are on the standard $29.95/month plan and your website isn’t generating you the income or results you expected, upgrading to ‘The Works’ plan and starting a blog is exactly what you need!

Why Start A Fitness Blog?

Starting a blog holds the key to monetizing your website. Fitness blogs create fitness experts and by starting a blog you can become an expert and wield a significant power over your audience. Whether you want to get more clients, sell internet products or help build your personal training business, a well-written blog will help you make more money while working less. The purpose of a blog is to entice more people to visit your site. Search engines like Google rank sites according to algorithms that try to calculate whether the information is useful and whether people find it helpful. A high-quality blog containing valuable information will help your site rank higher. With it, you can charge more for your services, pay less for advertising, help more people, and develop lots of what are called passive income streams.

How To Start Your Blog

Upgrading to ‘The Works’ plan if you haven’t already done so gives you the option to blog. You simply write down what you already know and use your blog as a way to organize your research or reflect on your training. For example, if you are a personal trainer and are researching whether people can lose cellulite, write a short article on it. Even if you don’t have great writing skills, the process of writing will help you learn the material better. Someone out there searching for ways to lose cellulite knows less that you and will benefit from reading your blog.

How Does Blogging Improve Your Website?

Your website has links to social media sites and this lets people who read your blog to share it with their friends. When they like it on Facebook, tweet about it via their twitter account, +1 it on Google or share it in another way, they are creating links to your website that their friends and followers will use to find your blog. Search engines recognize these links and rank your site higher when people search for topics you blog about such as cellulite.

Don’t Stop Blogging!

Writing a blog post is so easy you’ll soon get the hang of it. Simply choose a title, write about it and publish it to your blog. You’ll soon find that you develop your own writing style and you’ll be more confident about positioning yourself as an expert author. Take your best blog posts and re-write them as articles for sites like Ezine and Infobarrel. If they are good enough to get published, in the footer of the article you can write your name, occupation and leave a link to your website and blog. If people find your articles, love what they read and click on this link, you’ll have successfully done your first bit of what’s called ‘Search Engine Optimization’ (SEO). This is called ‘back-linking’ and search engines will rank your site higher if they see that many established websites are back-linking to yours. You can blog on other personal trainer’s blogs and leave more back-links and this may encourage other experts to comment on your blog or write posts for your blog.

How To Use Facebook To Market Your Personal Training Website

Last time I explained why you should be blogging on your website to get more visitors, find more clients and position yourself as a fitness expert. You’ll be happy to know that Facebook is one of the most effective ways to market your website and it’s totally free. Facebook is the best way to cement your status as an expert and this article will explain the most effective strategies you can start employing right now in mere minutes per day!

4 Key Points When Marketing Through Facebook

Whatever changes Facebook throws your way in the future, you must always remember these four key points to effectively market your website. You must become position yourself as the fitness expert in your network, always include immediate calls to action, keep your posts concise and celebrate your client’s achievements publically. We’ll now look in a bit more detail at each of these points.

Be The Expert

As a personal trainer, it’s difficult to imagine how hard it is for inactive individuals to contemplate starting a diet or fitness regime. Many of your clients may have experienced failing at previous attempts to shape up. The goal with posting on Facebook is to position yourself as an expert so that when people pluck up the courage to start training, you’ll be the person they call. Potential clients may never have liked a single one of your posts but they’ll have read and possibly valued your information and advice. Essentially, you are ‘pre-selling’ people to hire you.

Include A Call To Action

Tailor all of your posts to sell yourself; you provide the best information and you need everyone to know about it. When you post about your latest blog post, training event or the launch of your next e-book, make sure that the way you write it spurs people on to click on the link. This is imperative to your success but if you look at the types of posts that most personal trainers make, they often omit this crucial step. If you already use Facebook and it isn’t helping you, this is the most likely reason.

Keep Posts Concise

Another error that personal trainers make is that they misuse Facebook as if it’s some sort of public information service! It’s not and never will be. The goal of Facebook is to create awareness about you, your information and what people can gain from contacting you. Motivational quick-tips are fine but nothing turns people off quicker than paragraph-long epilogues on their Facebook feed. Leave detailed information for your blog, your site content and your emails.

Celebrate Success

The best way to build trust and support amongst your Facebook friends and clients is to publically post examples of their success on your Facebook page. Get into the habit of tagging your clients in their photos and re-posting their achievements to increase their motivation to continue. Nothing breeds success like success and publically praising someone is the only way to prove to potential clients that you have the knowledge and skills to help people improve their physical fitness goals.

The No.1 Mistake To Avoid

The fatal mistake that most trainers make is to clog up their friend’s Facebook feeds with sub-standard re-posts. Be extremely careful about what you re-post and carefully vet the information to ensure that only quality information is passed onto your network and that it enforces your position as the go-to fitness expert.

Should You Choose A Custom-Built Website For Your Massage Business?

If you’re a masseuse who’s already understood the benefits of having a website, you are faced with the difficult task of choosing how to get one! There are many ways to get an online presence for absolutely no money such as Weebly but these options are unlikely to give you the professional look that will attract you more customers. If you search online, you are now finding many companies that will create sites specifically for people in your industry such as masseuses, therapists, chiropractors and fitness trainers. Here’s a look at what’s on offer.

How Much Time Do You Have?

site3If you don’t have much time to edit your site and write content, a custom-built website may be for you. You’ll get your own ‘site editor’ program and get to click on what you want to change and edit it right there on the page. These work much like the site builder on Weebly which is incredibly easy to use. You can get an idea of how the page will look as you are writing or adding images. Companies offering custom-built websites will offer simple site builders that let you edit your site on your own.

Do You Want A Professional Look?

Custom-built sites come completely pre-built and ready to launch with all the tools you’ll need to customize them. This is worth paying for if you don’t have the experience or know-how to build a site on your own. The quickest way to test this is to head over to Weebly and try making a site for free. Weebly makes it very easy to write text, insert pictures, add links and so on, but it’s really hard to make it look professional. This will dramatically impact the number of customers you can find. Paying for a custom-built website is far more effective and will pay for itself in terms of increased trade.

Can You Create An Original Design?

It’s the design of custom-built sites that really set them apart from other site builders. If you choose to build a site with a company that offers templates then you have a chance of turning out with a site that looks quite similar to a number of other sites. With a custom-built site, professional designers are doing the hard work for you and giving you a unique and original site based upon your needs. A good example of this would be creating a Swedish-inspired design for a masseuse offering Swedish massage as a specialty. Outsourcing the design of your website will take the pressure off as you won’t have to find professional photos and images by yourself.

Great Customer Service

Ordering a custom-built website will get you fanatic customer service. Most design firms pride themselves on attention to detail. A custom-built website will costs around $30 per month which seems quite high compared with paying for a full website on alternatives like Weebly where you are paying around $7 per month. The big difference is the level of support you receive. With a custom-built website, you get top-quality support to help you edit your website, add a feature like a gift certificate or special offer. You’ll always have someone available on hand to help you through the process.