5 Tips to Expand Your Massage Business’ Twitter

So you have your massage therapy business website up and running, and all signed up for social media aspects such as Facebook, Google+, and Twitter.  Now the next step is to expand your Twitter account, and reach a wider audience for your massage therapy business to flourish.  It’s really simple, and requires a little practice, but with some patience and so time, you will see how much it can really help your business!

arrowtemplate 2

1.) Follow Local

Following people is easy, and getting to know your local market is important.  You are more likely to get people to follow you back if they see you are in the same area, and that you’re a trusted source.

2.) Give Incentives for Only Your Twitter Followers

Give your followers a treat by telling only they can come in and get 25% off of a massage if they book today, and use the code: RELAX.  Of course, you would tailor this for your massage business’s liking.

3.) Retweet Tweets!

Take five minutes out of your day, and scroll the Twitter feed, and retweet your favorite tweets.  Seriously, it’s just that simple!  This helps with exposure to potential followers, and ultimately, potential clients for your massage therapy business.

4.) Post Your News

Tweet it loud, and tweet it proud!  Give your followers an idea of who you are, and give your business a voice.  You’d be surprised by how much this will attract the clients you are looking to gain.

5.) Tweet As Often As Possible

It’s really as simple as that.  Tweet as much as you can.  Twitter is loaded with updates, so it’s easy to get lost in the feed.  It helps to post often, and of quality tweets.

Mobile Marketing – Developing A Loyal Client Base For Your Massage Business

f0feb3933f2bcb503825a098_640

Trying to conquer the ever-changing social media frontier can be an endless and time-consuming process for any massage therapy business. The popularity of mobile devices has meant that most people are more likely to use their mobile gadgets to access the internet. Mobile marketing is an easy to use form of technology that requires very little time and investment. You can generate repeat business without spending money on costly advertising.

When you decide to use mobile marketing to engage your clients, you need to find out the most effective way to utilize the tools available. Following are some useful tips that will come in handy.

Using incentives

One great way to build loyalty among your current clients is by offering incentives to get them to register for your mobile club. Offering a discount is a great incentive that is bound to get you the attention you need. After the first appointment, give the clients a card that offers them a discount when they sign up to receive the messages that you post. Most people will respond positively to this type of message because they know they will save money.

Engage readers

To ensure success, it is important to give people a reason to keep coming back. Once the clients have signed on to receive the messages, you need to find the best way to encourage them to stay loyal. The content you include in the messages will determine whether or not they keep returning and you should consider including information like any new services you offer. Send out holiday greetings, surveys and other messages that will engage your readers.

Send reminders

Regular messaging will help to keep your clients loyal. Keep the communication coming during slow and busy seasons. Do not wait until you have a slump in business to start sending messages. You can increase sales when the business is slow, while also sending the clients reminders and special offers. Research has shown that many people prefer getting text messages than actual calls for non-social or business communication. This is usually the easiest way to communicate and you can reach many people with one message.

Using phone apps

It is important to know that today there is an App for virtually anything. Different tech tools come in very handy for massage businesses. The apps are useful for communication and also as a way to make mobile payments. The convenience of the apps will allow you to conduct your business without issues, by allowing you to streamline your business activities. Online scheduling is made easy using the handy apps because you can schedule your clients from any location.

Engaging your customers through social media will help to ensure that your business remains relevant. It is important to go where the clients are in order to get their attention. Any business that hopes to grow in the current business environment has to use the technology regularly. By engaging your clients using social media apps such as Facebook, Instagram, Twitter, Vimeo, and Pinterest, it can allow you to promote your business as being modern, vibrant and exciting.

4 Tips to Give to Your First-time Clients

Not everyone has had the luxury of getting a massage, and this may be his or her first time. It would be wise to give them a short run down of what you will be doing, step by step, and what they should be prepared for on their first massage. It will help them relax even more on their appointment, knowing they were given the full preparation list for their appointment with you (and by all means, you can add or subtract as much as you’d like for your own list).

1. Be Punctual

You can tell your first-timer client that it is important for them to get there on time, because you have a schedule you will need to stick to, and in order to keep other clients happy as well, trying to be on time is a way of respecting other people’s schedule. Explain that if they are going to be late, to please call, and let you know, and you will try to work something out or either reschedule the appointment.

2. Be Showered

This will help enhance their massage, and also help to not spread diseases. Although it is not judged upon the client if they cannot shower beforehand for reasons they cannot control, please reassure them that there is no judgment being passed in your practice and that this is a rule simply for hygienic and health reasons (some patients sweat during their massages due to their body detoxing), and it is simply a request to enhance the client’s experience.

biztip

3. Don’t Be Embarrassed

A lot of first timers don’t always know that you have to get nearly naked for a full body massage. It’s important to remember that not everyone has the best self-esteem, and most people do not have some sort of body issue. Some people may just plainly not feel comfortable with being comfortable with being in the buff with a stranger. Just inform the newbie that this is perfectly normal to feel a bit uncomfortable with this, but that you have been massaging for x amount of years and you are here to help.

4. Tipping is Appreciated

This can be uncomfortable for most body workers to talk about with their clients, since they don’t want to be too pushy about money. But it never hurts to educate the public, and let them decide whether they will tip you. Just let them know that the tipping rates for a body worker is normally 15%-20%, but if this is not within their budget, it’s fine. It’s not mandatory, you completely understand for whatever reason they cannot do this, and that you are happy with having them come to your business.

What Kind Of Content Is Ideal For A Body Building Or Spa Website?

ed0f6ad4343c1da22e929531_640

When starting a facility such as a gym or a spa, getting a website for it should always be a priority. The fact that many people spend a lot of time online means that this is a very good way for you to do marketing. It’s cheaper than other methods such as getting billboards and using the media to market the facility, but just as effective and sometimes bringing in even a higher conversion rate for profits. However, one thing you need to remember is that simply having a website is not all. You also need to work hard in order to turn it into a potent marketing tool. When you do this, you are unlikely to need to do any other form of marketing in order to promote the business. Some of the things you can do to leverage on this include:

Providing comprehensive information

The tendency for most gym and spa owners when designing a website for their businesses is taking things for granted too much. Getting a few generic pictures and content on the site is easy, but it will hardly win any hearts over. You should remember that by the time someone visits your site, chances are that they are very interested in whatever service you have to offer. You therefore need to come up with a way of convincing them that you can provide them with whatever they need. Some of the things you might need to address when coming up with such content includes:

• How much does it cost? Generally, people avoid having to post the prices of such services on their websites so as to encourage interested people to find out by visiting the premises. However, you should remember that with information so easy to get these days, this might not always work for you. If a potential customer visits the site and finds no price list, they might immediately leave, rather than go through the hassle of finding the information. Remember, the main point of having a website in the first place is to use it as a portal to provide information to customers in a more effective manner.

• What is different from the other service providers? When designing the content for the site, you also need to find something you can leverage on and entice customers to try out your services, as opposed to other similar businesses around. Is it that you offer better amenities, lower prices or unique services? This should be very clear on the website.

• Offer some freebies! You should also consider offering some freebies on the site to encourage people to tell other people about it. For instance, you could include a coupon code that entitles them to a discount on the service if they sign up on the website. You could even offer limited trials of your services to select customers.

The best way to figure out what to include in the site is to put yourself in the shoes of a regular customers. You should be able to understand their motivations and needs, and then address these on the website and in your business model.

Your Blog Can Keep Your Chiropractic Business In A Great Shape!

There are many ways to market your chiropractic business and one of the easiest ways is by creating an active blog. Regularly posting on the blog will help to keep your business relevant in the minds of your clients. In an environment where you are faced with stiff competition, you need to take the time to communicate with your clients and other online readers who are your potential clients. There are several ways in which blogging can benefit your business.

1. Keep in touch with your clients

Blogging is a great way to keep in touch with your clients. If you have a busy schedule, you may not have the time to talk to each client at length. The blog can give you an additional avenue where you can post tips and advice that will help your clients to stay in great health. The blog can communicate effectively and motivate people to get healthy on a general basis too. You can offer advice on anything from chiropractic research to nutritional tips. This communication will help you to develop strong relationships with your clients, making them see you as a chiropractic brand to reckon with.

2. Building trust with clients

84be3c1ca2c71c6af25db4ec_640

Having a blog is a great way to build trust with current and potential clients. This is because it helps to show that you are giving value and you are actively involved in the business without just looking at the bottom-line. A website revealing the benefits of your business can help to reveal your passion and readers will have an effective way to connect with you. When people see that you know and love your job, they are more likely to trust you.

3. Establish yourself as an expert

One of the best ways to ensure that you grow your business is by coming across as an expert. When you provide valuable information that sets you apart as an authority, you are more likely to attract clients. Make sure that your blog has valuable content that reveals your knowledge and experience and offer useful tips about general health issues. You should not be afraid of offering information on interesting topics that will generate interest and comments.

4. Blogging attracts traffic to your site

No one in business has to be told about the importance of having a website. To make sure that you attract traffic to your site, you should give visitors something that will keep them coming back. You should write content that is interesting, engaging and well written, as people always want to read good quality content.

You also need to ensure that people want visit your clinic by including a strong call to action. This is one of the best marketing medium because you expose your expertise and it is important to note that people start their search online for the services that they need.

All in all, blogging can take your chiropractic business to the next level. This is something that only takes a few minutes each day, making it a worthwhile investment for your business. You can reach a point where your current and prospective clients look forward to hearing what you have to say each day, and while doing so, you can get more local exposure increasing your reach in your community.

10 Basic Tricks For Your Website To Blossom

Whether you are offering chiropractic services or are a fitness trainer, you want to have a website that will entice both new and existing customers. There is nothing like a clunky and cluttered website to drive away customers. Here are great tips for improving the key aspects of your website in order to make it enticing and attractive, and blossom into a real winner on the net.

Navigation

Put a good thought into site layout so that your visitors can navigate easily. All important sections should be listed prominently and if possible, link as many pages coherently as this move allows your site to be user-friendly.

Branding

Branding is key and you want to incorporate memorable elements such as your logo and color scheme into your website. Your company logo should be prominent on the home page and make sure you put it in all subsequent pages so as to promote your brand.

Home page

This is the first contact with your visitors so make sure that they are able to tell immediately what this website is all about. If the fitness training service is your line of business, then putting call to actions like “get started now” or “buy now” should be visually prominent on your home page.

Content

If you sell services or products online, make sure to provide complete and clear information to give your prospective customers the confidence to click and buy. Putting too much content on a page can make your audience get afraid to scroll down. However, too little content can make your customers suspicious too so strike a right balance.

Refresh content

If you want to draw your customers back, then you need to update your content often. A blog can be a great way to renew your content because you don’t have to make lots of changes on the code.

Think SEO

7460434194_7118b14e3d

As you design your site, put those search engine optimization aspects in mind. Splashy graphics and photos can be great, but they cannot be read well by search engines. You can have a text link that prompts audience to view your portfolio instead of a using a graphical button. Texts are easily read by search engines.

Colors

Using complementary colors can make your text easily readable. For example, don’t clash colors such as text in red color placed on a blue background. This will make it hard to read and can turn off visitors.

Be accessible

Always ensure that your contact information is at the top or bottom of each and every page of your web site.

Sound

Did you know that music that plays automatically when visitors load your page can be an automatic turnoff? If you have sound, make sure it is easily and pleasantly disabled. The same goes for videos; if possible, have a button requesting your visitors to play the video to see what you offer or how things are done – only if your video is great!

Images

We all know the power of pictures and images. If for instance you are training people for physical fitness, then you should know that good photography is key by showing how you actually train and a few photos of yourself looking fit while training will certainly help!

Bodysite Builder offers complete websites for professions such as fitness trainers, physical therapists, massage therapists and chiropractors among others. Our websites are easily customizable and you can edit them easily to suit your changing needs!

2 Ways to Keep Your Body Working Business Organized Through the Holidays

 Whether you run a massage therapy, fitness training, or a physical therapy business, we all get the same amount of stress over the holidays.  It can get hectic and overwhelming with keeping up with your business and your life outside of work already, so the holidays can end up having an opposite effect then the reason they were created for (you know, that word called “joy”).  And since we appreciate our customers so much, we thought we could help some of you out over the holiday season by first, taking a few deep breaths and slowly letting it out, and then follow the next two tips.

ku-xlarge

 1.   Make Everything Digital

This will help your business tremendously! If you are on the go with your business and always have your phone on you, this will be especially helpful for you.  Link your appointment calendar that’s on your website to give you text message alerts to let you know when you have new appointments, let your clients know that you are available via e-mail, and make client forms digital and “file” them in a tablet or to your computer.

 2.   Make A Lot of To-Do Lists

Need to organize those drawers of paper work and pens you have all over the place?  Need to catch up on the latest techniques and research for your field?  Want to check in with some clients that you haven’t from in a while?  Make a to-do list of all the things you need to catch up on, and prioritize them.  There are apps on all the smart phones now that can help with this, and the iPhone even comes with it’s own To-Do list called “Reminder”.  And if it helps you more to do it the old fashioned, pen-to-paper kind of way, by all means, please do it!  Whatever you feel most comfortable with.

4 Ways to Get More Fans on Your Business Facebook Page

In the beginning of setting up your business Facebook page, it can be a little slow and discouraging when trying to get it started.  Here are some ways to get the ball rolling on increasing you fanbase. 

1.)   Suggest to Your Friends

This should be your first step when you make your Facebook page.  If you didn’t, don’t worry, you can do it now.  In your Facebook’s admin panel, there will be a little box on the right that says, “Invite Friends” on it.  It should come up with a list that shows your friends.  Click on the “invite” button to invite your friend to like your page.  This helps, because when your friend “likes” your page, it will appear in their friend’s feed, giving your business page more exposure.

2.)   Put a “Like Us” Box Up

You’ve probably seen this before.  On a business’s website, they will have a little box that has the Facebook thumbs-up symbol, and says, “Like Us on Facebook!”  Add one of these to your business’ website and/or blog.   This will attract the customers you have already to become a fan on your Facebook.  You might even want to ask them to like your Facebook page in person. 

3.)   Interact with Users You Already Have

Produce great content, and post it to your Facebook page.  Ask your fans questions, and try to get them involved.  The more responses and replies you get the more exposure to other people’s newsfeed you get.  Ultimately, this means more possible fans.

4.)   Pay for Them

This might seem like an easy way out, but it a foolproof way of getting more fans.  Facebook is very particular in the way they do advertising, and exposure, and it works the best to do it through them.  On Facebook, there is a button that says “Promote Page” and click on it.  It will pop up with a daily budget that you can select, depending on how much you would like to spend.  After selecting your budget, you can edit the duration of how many days you would like to run this ad.  You pay for it, then Facebook takes care of the rest, and the Facebook fans start to roll in.  Simple as that.

iStock_000014250706Small

3 Ways to Give Your Clients a Holiday Treat!

The holiday season has arrived, and everyone is spreading the love and cheer.  Try not to forget to show your clients your appreciation for their business (and friendship) by doing something nice for them in exchange for coming to you with their trust.  So, for this holiday season, for the customers that have been giving so much support to your business, let’s give them something in return!

 IMGP8372-2

 1.     Send them a Holiday Greetings Card with a Twist

Why not buy a pack of holiday cards, or design and print a pack of holiday cards that have something to do with the type of business you have, and send them out to your clients.  You could go with your most frequent customers, or you could send them to all of them to try to get one-timers to come back.  Slip a coupon that is good for the next time they come in, and offer 10-15% off the service or product they buy with the presentation of the coupon.  This will guarantee that they come in, and it will generate more business for you. Just remember to put an expiration date on the offer!

 2.    Send a Newsletter or Social Media Announcement with a Gift

Take a moment out of your busy week, and write up a short message expressing your gratitude towards your customers, and give them a gift of an extra 10 minutes added onto their massage (or another service you provide) if they book it in between December 15, and January 10.  Of course you can mix and match to however you wish, and make it to your own liking.

 3.    Make a Gift-Basket Raffle

This is a quick and easy way to do something nice as a gift to your clients.  The only con is that there is only one gift basket to give away. In the gift basket, you should include a gift certificate, and products that you recommend or sell.  Announce it with a photo on your social media platforms, and tell your clients that if they come in for a massage from you in the months of December and January, you will give them two raffle tickets to enter for the gift basket.  One lucky winner will get the gift basket to take home!

 

 

Why should I use a service like Bodysite builder?

The web is everywhere, and there are all these other companies. What makes Bodysite builder such a good option for my Physical Therapy group, or my exclusive Spa, or my small, out of my house Massage practice?

 

  • Affordability. If you shop around you will see website subscription plans everywhere. We keep our prices as reasonable as possible. Out most expensive, bells and whistles plan comes in under a lot of the mega website corporations minimum plan.
  • Specialized. Our templates are designed with bodywork in mind. You aren’t searching through thousands of generic layouts. And we provide you with stock photographs to really help you tailor a template into your brand of a website. It only takes minimal changes for our template to be an attractive, ready to go website for your practice, be it Massage Therapy or a Chiropractor’s office. And if you want to take the time, it can be as tailored and tweaked to be a reflection of the brand you want to represent.Screen Shot 2013-12-05 at 5.02.53 PM
  • Personal. You get a human here at Bodysite builder. Drew sets up the framework for your new site, Nadia installs your specific template and makes sure all the details are just right for your name and location, and Tobrina tests all the logins and is the first line of help for all your questions. And when you need help any and all of us are here to make sure your business gets the best website possible. You are never alone with a Bodysite Builder website.
  • Quality. Well if a reasonable price is good, free must be even better. Because my nephew’s friend in high school is learning all about building websites. And when that website breaks, or it’s not what you want, you are stuck with it. Our designs have been tested repeatedly before they go out to you the customer. And should something go wrong we are an email away from getting it fixed. You get just what you need. A hassle free website you can tailor and be done. And get back to what is important, your clients.
  • Customizability. We let you take the wheel. You can have as much or as little as you want in your website.  If you just need to get your name out on the web we are great. If you want to customize and create and make a splash, we are amazing. You can upload your own photos, add in your mantra, blog about your practice. You can put as much or as little of you into this website. Just look at our featured gallery to see the creativity of some of our clients.
  • Growth. We are constantly adding in new features to our websites and our offerings as our family of clients keeps requesting new content. Adding in social media icons, Google maps, gift certificates, and who knows what’s next? It’s all based on what active bodyworkers need because it’s what you have been asking for in your new websites. We will stay on the cutting edge of your website needs

And just in case you still aren’t certain, head to www.bodysitebuilder.com and take a spin using the free trial. We let you try the editing tools and see how easy it is to set up using our templates. You will be surprised how easy it is to make the template into an amazing website for yourself.