Whether you are offering chiropractic services or are a fitness trainer, you want to have a website that will entice both new and existing customers. There is nothing like a clunky and cluttered website to drive away customers. Here are great tips for improving the key aspects of your website in order to make it enticing and attractive, and blossom into a real winner on the net.
Put a good thought into site layout so that your visitors can navigate easily. All important sections should be listed prominently and if possible, link as many pages coherently as this move allows your site to be user-friendly.
Branding is key and you want to incorporate memorable elements such as your logo and color scheme into your website. Your company logo should be prominent on the home page and make sure you put it in all subsequent pages so as to promote your brand.
This is the first contact with your visitors so make sure that they are able to tell immediately what this website is all about. If the fitness training service is your line of business, then putting call to actions like “get started now” or “buy now” should be visually prominent on your home page.
If you sell services or products online, make sure to provide complete and clear information to give your prospective customers the confidence to click and buy. Putting too much content on a page can make your audience get afraid to scroll down. However, too little content can make your customers suspicious too so strike a right balance.
If you want to draw your customers back, then you need to update your content often. A blog can be a great way to renew your content because you don’t have to make lots of changes on the code.
As you design your site, put those search engine optimization aspects in mind. Splashy graphics and photos can be great, but they cannot be read well by search engines. You can have a text link that prompts audience to view your portfolio instead of a using a graphical button. Texts are easily read by search engines.
Using complementary colors can make your text easily readable. For example, don’t clash colors such as text in red color placed on a blue background. This will make it hard to read and can turn off visitors.
Always ensure that your contact information is at the top or bottom of each and every page of your web site.
Did you know that music that plays automatically when visitors load your page can be an automatic turnoff? If you have sound, make sure it is easily and pleasantly disabled. The same goes for videos; if possible, have a button requesting your visitors to play the video to see what you offer or how things are done – only if your video is great!
We all know the power of pictures and images. If for instance you are training people for physical fitness, then you should know that good photography is key by showing how you actually train and a few photos of yourself looking fit while training will certainly help!
Bodysite Builder offers complete websites for professions such as fitness trainers, physical therapists, massage therapists and chiropractors among others. Our websites are easily customizable and you can edit them easily to suit your changing needs!