What are Client Forms?

We know from all our varied customer comments when we are setting up their new website, that what is important to them as a body worker, is the people. Getting out there and doing what their Physical Therapy, Chiropractic, or Massage Therapy clients need. That’s why we try to make having your own, molded by you website as easy to do as possible. We want you doing what you do best and that’s why we have included a small bank of client forms in our “The Works” package. You shouldn’t have to spend time looking for a particular form somewhere, or even worse, drafting one up yourself. But in this day and age, especially if you deal with the insurance companies, the paperwork is what matters for your reimbursement. It also adds a level of professionalism to your practice that lets your clients know they are dealing with a professional. So what forms do we offer?

 

  • Informed Consent for Accupuncture
  • Informed Consent for a Minor
  • Informed consent for Massage Therapy
  • Client Consent for Treatment, Payment, and Healthcare
  • Client Health History
  • Client Intake Form
  • Client Session Notes
  • Client SOAP Cart Form
  • Client Status Report
  • Client Treatment Plan
  • Insurance PreApproval Form
  • Medical Records Release Form
  • Privacy Policies
  • Release of Information Authorization

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It is a nice little group of forms that covers the basics for most bodywork businesses.  And while there is some redundancy in the forms, you can look at the various chart forms and pick the one that works best for your practice. That’s part of why we offered the range we did. And if there is a form that you find your practice needs but isn’t on the list, drop an email to beth@bodysitebuilder.com and she will do her best to find that form. She’s the one who gathered them all in the first place.

5 Mistakes to Avoid with your Massage Therapist Website

It is critical to any business today to have an online presence for its clients and consumers. Sadly time and time again,we see the same poor choices made in regards to website design. With the busy world we live in, your business cannot afford these mistakes.  What do I mean?

 

  • Make sure it works! Nothing is worse than having potential clients or your current clients click on your website only to be greeted with error messages. A subtler problem is to make sure the layout works as well. Nothing like links that have been pushed under images, or headers too small for all the information crammed in them so you lose navigation tabs. If your website does not work, these potential clients will think you do not work, which is the last impression you want to make on them.
  • Keep it simple! The home page, the first page your audience sees, should be to the point, and capture their attention. Seeing a wall of text has no appeal. On the flip side make sure you are saying something, and that it is relevant enough to make me want to read more. Your home page is your summary. All the details belong on the other pages.
  • Don’t confuse them! Make sure that your design is done so they know where to go. Replacing text links with pictures sounds like a cute idea, but makes it harder for potential clients to figure out where to go, which makes it more likely they will just leave the website. And make sure those text links make sense. Calling your “About Us” page “meditations “ does not give a clear idea about the intent of the link.

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  • Less is more! You may think that having 14 different subpages after your home index is a good idea, but rarely will people read past the first 5 or 6, and if they don’t see what they need they try a different website.  Try to group different sections into categories so that your potential clients can find what they are interested in and not be overwhelmed.
  • Appearance matters! Not just the functionality discussed above, but also the look. You want to make sure your website isn’t outdated in appearance.  You want to make sure it is visually attractive and sets the tone and feel of what you want your practice to represent. If you cater to a younger crowd, make sure your website is appealing to them. If the corporate world is your target, then a more professional appearance.

 

And sadly, we came up with all of these suggestions simply by typing massage therapy into google and looking at therapist websites. All of these mistakes were present in live, functional websites. These websites will deter potential clients, because they don’t have the time to figure out how to work your malfunctioning website.  People are busy these days, which means you need to have a good website to grab their attention with a 4 second time span. It’s ok, we’re here to help.

 

3 Tips to Creating Blog Ideas for Your Massage Therapy Website

Do you feel yourself stuck or confused when it comes to writing for your blog?  Writer’s block happens to some of the best of writers in the world, so don’t worry.  You’re massage therapy website will benefit from any writing and attention that you give it.  These 3 easy tips will help you zero-in on a topic, and add to your blog entries to attract more web traffic to your website:

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1.) Educate your Audience

Take the time to explain why massage therapy is good for your health, and take a topic and focus it on a specific body part.  You could make a series of what techniques help which body part, or what types of diagnosis that massage therapy can help to manage (For example, depression, anxiety, and hypertension).  Explain in the simplest terms so that even a 5-year-old could understand, and remember to not assume that everyone knows what you know.

 

2.) Write a Post from a Question

Ask your audience on you Facebook page or Twitter if they have a question that they would like to have answered.  You could even go as far as to ask them to message it to you if they are too embarrassed to ask it publicly.  Then you take the question and use it as the topic for your next blog post.

 

3.) Look at the Current Events/Trends

Is there anything new and current that relates to your field?  Any new trends going on in diets that you can help explain, and why it may or may not be good for the person. Try looking around on the news and see if there is an article you would like to discuss in more detail, and give your professional opinion on the matter.  You’d be surprised to find out how much people love to learn new things.

The 5 Best Photo Sources for Massage Therapy Websites

 

So you are sitting there trying to decide which pictures to use for your website. And the ones you took from your phone look a little blurry, your buddy got this great shot of the building it also got one of your clients who wants to be anonymous in it, and professional photographers are not cheap. So what’s a poor massage therapist (or physical therapist, or any body worker for that matter) supposed to do?

 

Well it may shock you to know that there are some really good free, or nearly free, photos out there if you know where, and how, to look for them. So without further ado…

 

  • Bigstockphoto.com This website has a featured free image every day. Not that useful. But they do have inexpensive, quality photos to choose from, and more importantly, don’t require any fancy knowledge. Just buy a credit package, and depending on the size of the photo, it can cost between 1 and 6 credits. The really, super nice feature? I see a photo that is close to what I want but just not right.  Below that image will be related images. Sometimes from the same shoot and a different arrangement, or a similar layout from a different shoot, and suggested keywords to try and find exactly what you are looking for in a photo. So while there is a cost, it’s ease of use saves you so much time it’s almost negligible.
  • Rgbstock.com We can’t provide photos from this company, but you as the end user may search and add them to your website to your hearts content.  Registering is easy. You can use several different social website logins, or simply fill in 3 fields on the RGBstock. Simply start searching and downloading. When you look at a photo it gives you all the keywords that photo was tagged with so you have an idea of how to search to find more of them. Not quite as super easy to navigate like BigStock, but it is free for use.

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  • Sxc.hu – Stock.XCHNG is another free photo website for you to look through to find just what you want. There is the simple search box on the top of the page and the ability to do an advanced search using multiple terms and looking in specific categories. Looking at a picture will also suggest similar pictures at the bottom and let you know what keywords were used for the photo. And what categories it was put in for helping to refine your searches. The layout is a little busy, and it takes some getting use to, but some really good tools if you want them.
  • Massagenerd.com This is an amazing resource. Not just for photos but that will be another post some day. You do have to give credit to Massagenerd.com when you use one of their pictures, and limit yourself to 5 of them on your website, but here you have a collection of massage photos by massage therapists. No need to search or wonder what they were thinking when they labeled that picture massage. Not my first choice only because you are limited to 5 photos and you do have to credit the photo. But a great resource nonetheless.
  • Morguefile.com This is our favorite free photo website. Simple, clean, and easy to use with great photos. Using multiple terms results in an advanced search for multiple keywords so I suggest simply using a single term for the most results.  Spa and massage are somewhat limited, but search for something like bamboo and the page just keeps going. Like the other general sites you have to do some digging to find the good massage photos you want, but I find it to be one of the easiest to use of the general sites that are free.

 

Check out the sites and see which one works best for you. Like any list this one is subjective to my preferences, but I think that all these websites have potential to help you find the best photo sources for your website.

Simple, Affordable Ways to Attract New Clients

As the competition in the massage therapy world stiffens up, here at Bodysite Builder we want to help you reach your maximum potential and hit your goals. We know it’s not easy financially in the beginning to get the advertising you need, especially when 69% of practicing therapists are sole practitioners, according to the American Massage Therapy Association (AMTA). Here are some tips to help you promote your business without spending a fortune!



Word-of-mouth referrals are always the best, but sometimes the method doesn’t work as fast as we would like. To move things along a little bit faster, make an incentive for your current clients to refer you. Here’s an example, “Receive a complimentary massage after referring 2 clients to us.” You can bend this however you like to accommodate to your practice, of course.


Design a flyer and print out a handful of them. Every time you go to public facilities, make sure to leave some in a visible location. Ask your local businesses to help promote! Consider places that your potential clients would go and leave some around. Go to a high foot traffic area and hand them out yourself. This is a great way to raise awareness about your business locally.


We’ve all seen them at least once before. Those boxes that ask you to enter your info and submit your chance for something free. Most likely, you’ve even entered one yourself! Try setting up a few of these boxes in waiting areas of offices or places you think would generate a lot of attention. Offer to win a free 30-minute massage and consultation, and people will be drawn to enter. Everyone loves something FREE! If they don’t win, you will have their contact information to let them know about your referral program.


Other local businesses are your support team. They want to be able to help you get business to help their own. Get to know them, and offer them packages. Ask them if they can hand out coupons for your business, or if you could set up a display of flyers or of business cards. Many businesses will not have a problem with this helping your promote, especially if you’re willing to return the favor.

The days of squinting to read a website on your phone are over! We’re excited to introduce a selection of new mobile-ready templates launching next month! These stylish and modern designs will restructure in a mobile device (such as a smart phone or tablet) to a more appealing and user friendly layout. To enrich the user experience the navigation transforms to an easy to use drop down, wide layouts become longer and content becomes more legible for mobile viewing. Stay tuned for more examples next month!

Building An Empire From Your Home

Kentucky Fried Chicken, Napster, Microsoft, Apple and other billion dollar co-operations are the perfect examples of how this is not a pipe dream. Following the chronology of events that led to the beginning of these empires and their subsequent success will tell you one thing; dreaming is a major ingredient of business success; therefore next time you tell someone about your intentions, you should take their derision in the “in your dreams” comments as a positive thing.

These empires did not start with a lot of capital; neither did they start as big things, they started as business ideas which became actualized by committed people who were willing to embrace every change that came about in the dynamic market that is the twenty first century. In fact, most of them are initiators of these technological changes because they know that it is important to keep changing as long as it makes you efficient, lean and better at what you do.

There is no doubt that the internet has done all these things for businesses. They have transformed once small enterprises to mega businesses by sometimes even harnessing ideas from their clientele through the website suggestion box.

As experts in communication via the internet, we normally say that you will need to embrace the major steps toward making yourself relevant. If you are not ready for such a revelation just yet, you will never be ready. There are three things you will need – an efficient workforce, good advertising and a good website.

What do you need to know about setting up a website?

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1. It starts from somewhere

Many people fumble when making a website because they sometimes do not know what to do and they do not have money to hire certified professional. If you are young at creating websites, this is our moment to shine; it is the moment Eminem spoke about, it is where you lose yourself and you will let your work speak for you.

To start, you can begin with simple coding or downloading templates from the net and customizing them to suit your client’s needs. This will not take a lot of time and will be able to give them a universal look that is professional and acceptable.

2. It takes courage

Once you have your red bull, your crack your fingers and settle in – it will take courage and determination to come up with a website that will be regarded as phenomenal. It will be your making or breaking point, and therefore you will have to apply yourself and make it the best work you’ve ever done. This should be true for all your projects – make every project, every website better than the last and create a profile and reputation that will speak for itself.

3. Do your homework

Things online change every day. Someone comes up with new designs, new templates and new ideas. You need to keep abreast with the information and updates in the worldwide domains, the rules and updated policies that might affect your designs and so on. Information is power and it is your friend.

4 Reasons Why Your Massage Business Needs a Facebook Page

Some business owners think it’s not necessary to have a Facebook page for their business, and others may think they simply don’t have time for it, but not having one could result in losing a potential customer, or worse,  affect your reputation.  We’ve conjured up a list of the BEST four reasons why your business needs to have one.

 

Engagement with Your Customers- If the customer feels that you care enough about getting to know your community it will boast moral for your business. And since we live in such a digital age, people are turning to social media more as a platform to voice their opinion.  This will help to gain confidence in your customers and reassure them that they made the right choice by choosing you.  It just over is a huge help with networking and building a relationship with customers.

 

bullseyeYou’ll be easier to find-  Unlike Facebook, searching and finding a website through Google, or Yahoo might be more difficult.  This is because it requires more upkeep with websites due to relevance of SEO (Search Engine Optimization).  Facebook has it’s own search engine to help bring in traffic. Just having a Facebook makes it easier for potential clients to find you.

 

Your (Potential) Customers are Already on Social Media- Sometimes social media has a surprising factor to it, and individuals can discover a new friend, new band, or new business.  By simply using a hashtag or links, it creates discussion among other Facebook users about your company.  Let’s think about it, 350 million global users, 100 million U.S. users, and on average, a Facebook user spends 55 minutes a day on it.

 

It Helps to Promote Yourself – If you are hosting an event to gain more customers, you could post the event on Facebook, and you will more than likely get more people to come.  Usually the users find the event either through Facebook, or other users that are attending the event.  You could try posting a promotion for your customers to your business Facebook, and generate more income.  In the end, it doesn’t hurt to try.

 

Why Your Website Should Offer Gift Certificates

 

Gift certificates do so many different things for your Massage or Spa business that you as a body worker are throwing away a lot of important contacts without them on your website. What do I mean?

  • Word of mouth!  It lets your clients spread the word. I personally love to give a massage gift certificate for special occasions. Easy, always appreciated, minimal wrapping, nothing to dust, and it lets me help my massage therapist. I love referring people to him, and a gift certificate for a loved one is the best way of doing both.

  • Makes Great Presents. It also makes it easy for the friends of your clients to treat them. My own mother’s birthday is coming up. And her Massage Therapist in her town 300 miles away has a website with gift certificates. Guess what mom’s getting for her birthday? I know it is a massage she will love with her therapist.

  • Online Accessibility = Easy! Having online gift certificates makes it easy for everyone. Like in the above example, I didn’t have to go anywhere special, or even deal with financial information over the phone. A quick, secure connection and over my break I had a wonderful gift for my mom. We do so much in the way of ecommerce anymore that it becomes difficult to customers when they don’t have a way to pay online.
  • Convienence for the Clients  And just because your client or their friends don’t use them, don’t think it doesn’t have an impact. All the time as consumers we are offered services and conveniences we don’t need, but might want. How often do we pick an agency or a service because they have everything? The simple idea that they can use this gift certificate feature if they want to makes a client feel like they are getting more without you even having to do anything. And for the new client researching Massage Therapists in your area it makes it just one more reason for them to pick your practice over the competition

So gift certificates are great! But how hard are they to set up? Well I can’t speak for other places but here at Bodysite Builder it’s pretty darn easy. And it comes standard in our “The Works” plan. Drew and Nadia set up the functionality on your website. Then there are a couple steps you need to take to link your PayPal account. If you don’t have a PayPal account, we recommend the Website Payments Standard option – you can sign up for this free account at http://paypal.com

4 Great Tips to Keep Your Social Media Updated

Between keeping track of appointments with clients, scheduling more appointments, and generally trying to stay organized, we know how hard it can be with running a massage, fitness, or physical therapy business and keeping up to date on all of the latest Internet trends. So we’ve organized 4 great tips for your convenience to help you integrate all your social media platforms into your weekly routine:

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1.)  Spend at least 10-15 minutes a day on Facebook, Twitter, and/or Google+:

It’s really that simple!  Just show up, look around, and make an appearance.  Ok, well it might not be that easy, but what we’re trying to say is make an effort for a little time of your day, and it will take you a long way.  This can help your activity, attract new fans, and help your local “word of mouth” marketing.

 

2.)  Link your Facebook and Twitter account to each other:

This is SUCH a simple task, and can end up saving you some time.  What this does is if you post anything to your business’s Facebook, it will automatically be shared on Twitter.  It’s like getting a 2-for-1, and you get attention on both social media platforms.  Here is a great link with photos showing step-by-step how to link the two together:

http://www.wikihow.com/Link-Twitter-to-Facebook

 

3.)  Post one thing a day:

Clear and simple, right?  Some people have issues with coming up with something to post, which is understandable.  Just think about what you’re business’s voice is, and go from there.  You could post an inspirational quote, a healthy tip, a funny picture, or a question to get to know your audience more.

 

4.)  Share, Share, Share!:

So this can get a little tricky, but don’t worry! On Twitter, you should find a few local places around you, and some local news publications to follow.  There is a button that reads, “Retweet” and you will be able to repost and share it.  If you find an interesting article, post it for your audience to read as well.  This helps reach out to larger audiences, and you’ll find that more people will start to follow you, or like your page.

How to Grow Your Business with Facebook!

3 Ways to Get More Fans on Your Massage Business Facebook Page

We know it can be a little shaky in the beginning when it comes to getting “likes” on your massage therapy business Facebook page, but with a little patience and a few techniques, we can guarantee you more “likes”, which ultimately means more fans and more attention.

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  1. Promote Your Page

This is an important first step to getting the word out over the web about you and your massage therapy business. You can start by inviting your friends and family members to like your business page.  This will start as a good, solid base.  Then your next step is to go on your business’ Facebook admin panel, and click on the “Promote Page” button.  It may cost some money, but it is worth the small price.

 

  1. Post and Promote

Post status updates and post them frequently.  While posting, make sure to post content that involves and interacts with your fans.  Ask them questions, for their opinions, and then boost the post.  There will be a button under the post that will say, “Boost Post.” You will see the different payment plans you can choose from.  Now, we are not saying do this for every post you do.  We are saying try this when you feel you have something posted that you would like to reach a wider audience (like a newsletter, blog post, or a special).

 

  1. Link Up!

Post links that have to do with your website and articles that have to do with your field.  For example, you can post your most recent blog post, or newsletter, so you will drive more traffic to your website.  Or you could post an interesting article that you think is important for your audience to know.  This will drive more attention to be focused on your Facebook, and will lead to more “likes.”

 

Having more fans means more people who look you up on Facebook are more apt to trust your business, because all the other fans trust you.  If you try these three tips, you will surely be more popular on Facebook.