Building An Empire From Your Home

Kentucky Fried Chicken, Napster, Microsoft, Apple and other billion dollar co-operations are the perfect examples of how this is not a pipe dream. Following the chronology of events that led to the beginning of these empires and their subsequent success will tell you one thing; dreaming is a major ingredient of business success; therefore next time you tell someone about your intentions, you should take their derision in the “in your dreams” comments as a positive thing.

These empires did not start with a lot of capital; neither did they start as big things, they started as business ideas which became actualized by committed people who were willing to embrace every change that came about in the dynamic market that is the twenty first century. In fact, most of them are initiators of these technological changes because they know that it is important to keep changing as long as it makes you efficient, lean and better at what you do.

There is no doubt that the internet has done all these things for businesses. They have transformed once small enterprises to mega businesses by sometimes even harnessing ideas from their clientele through the website suggestion box.

As experts in communication via the internet, we normally say that you will need to embrace the major steps toward making yourself relevant. If you are not ready for such a revelation just yet, you will never be ready. There are three things you will need – an efficient workforce, good advertising and a good website.

What do you need to know about setting up a website?

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1. It starts from somewhere

Many people fumble when making a website because they sometimes do not know what to do and they do not have money to hire certified professional. If you are young at creating websites, this is our moment to shine; it is the moment Eminem spoke about, it is where you lose yourself and you will let your work speak for you.

To start, you can begin with simple coding or downloading templates from the net and customizing them to suit your client’s needs. This will not take a lot of time and will be able to give them a universal look that is professional and acceptable.

2. It takes courage

Once you have your red bull, your crack your fingers and settle in – it will take courage and determination to come up with a website that will be regarded as phenomenal. It will be your making or breaking point, and therefore you will have to apply yourself and make it the best work you’ve ever done. This should be true for all your projects – make every project, every website better than the last and create a profile and reputation that will speak for itself.

3. Do your homework

Things online change every day. Someone comes up with new designs, new templates and new ideas. You need to keep abreast with the information and updates in the worldwide domains, the rules and updated policies that might affect your designs and so on. Information is power and it is your friend.

4 Great Tips to Keep Your Social Media Updated

Between keeping track of appointments with clients, scheduling more appointments, and generally trying to stay organized, we know how hard it can be with running a massage, fitness, or physical therapy business and keeping up to date on all of the latest Internet trends. So we’ve organized 4 great tips for your convenience to help you integrate all your social media platforms into your weekly routine:

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1.)  Spend at least 10-15 minutes a day on Facebook, Twitter, and/or Google+:

It’s really that simple!  Just show up, look around, and make an appearance.  Ok, well it might not be that easy, but what we’re trying to say is make an effort for a little time of your day, and it will take you a long way.  This can help your activity, attract new fans, and help your local “word of mouth” marketing.

 

2.)  Link your Facebook and Twitter account to each other:

This is SUCH a simple task, and can end up saving you some time.  What this does is if you post anything to your business’s Facebook, it will automatically be shared on Twitter.  It’s like getting a 2-for-1, and you get attention on both social media platforms.  Here is a great link with photos showing step-by-step how to link the two together:

http://www.wikihow.com/Link-Twitter-to-Facebook

 

3.)  Post one thing a day:

Clear and simple, right?  Some people have issues with coming up with something to post, which is understandable.  Just think about what you’re business’s voice is, and go from there.  You could post an inspirational quote, a healthy tip, a funny picture, or a question to get to know your audience more.

 

4.)  Share, Share, Share!:

So this can get a little tricky, but don’t worry! On Twitter, you should find a few local places around you, and some local news publications to follow.  There is a button that reads, “Retweet” and you will be able to repost and share it.  If you find an interesting article, post it for your audience to read as well.  This helps reach out to larger audiences, and you’ll find that more people will start to follow you, or like your page.

How to Grow Your Business with Facebook!

3 Ways to Get More Fans on Your Massage Business Facebook Page

We know it can be a little shaky in the beginning when it comes to getting “likes” on your massage therapy business Facebook page, but with a little patience and a few techniques, we can guarantee you more “likes”, which ultimately means more fans and more attention.

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  1. Promote Your Page

This is an important first step to getting the word out over the web about you and your massage therapy business. You can start by inviting your friends and family members to like your business page.  This will start as a good, solid base.  Then your next step is to go on your business’ Facebook admin panel, and click on the “Promote Page” button.  It may cost some money, but it is worth the small price.

 

  1. Post and Promote

Post status updates and post them frequently.  While posting, make sure to post content that involves and interacts with your fans.  Ask them questions, for their opinions, and then boost the post.  There will be a button under the post that will say, “Boost Post.” You will see the different payment plans you can choose from.  Now, we are not saying do this for every post you do.  We are saying try this when you feel you have something posted that you would like to reach a wider audience (like a newsletter, blog post, or a special).

 

  1. Link Up!

Post links that have to do with your website and articles that have to do with your field.  For example, you can post your most recent blog post, or newsletter, so you will drive more traffic to your website.  Or you could post an interesting article that you think is important for your audience to know.  This will drive more attention to be focused on your Facebook, and will lead to more “likes.”

 

Having more fans means more people who look you up on Facebook are more apt to trust your business, because all the other fans trust you.  If you try these three tips, you will surely be more popular on Facebook.

 

Get Noticed By Blogging

So for this month’s newsletter, we thought it would be nice to focus on one of Beth’s favorite topics: blogs! Most people think they don’t need a blog for their business, but it’s more of a key part to social media marketing than you know. Blogs can help drive traffic to your website, and shoot your business to the top of the search list at the same time! We offer a blog writing service, so feel free to contact us if you are interested in starting a blog. Here are some reasons why you should start a blog today.


People may search something that is contained in one of your blog topics, find it informative, and want to learn more about you and your business. The reader will become more likely to be attracted to your website. It’s important to understand that every reader is a potential client, and this is another way to help recruit new customers.


SEO stands for Search Engine Optimization, which means where you are ranked in search engine results. When blogs contain keywords and links related to your website’s pages, it helps your site rank higher because search engines like Google and Yahoo will recognize your website as the most recently updated site with the keywords.


Let’s say you are noticing your clients are asking the same questions. You can safely assume that if your clients have similar concerns, other people are asking the same question too. Posting the answers to these common questions in your blog is a way to drive traffic to your website, and ultimately, bring you and your business more attention. It helps you reach a larger audience and attract new clients.


In today’s society, the Internet plays a key role in business marketing. Having a professional appearance does not only include good design, but also good social media etiquette. You are more likely to gain the trust of potential customers if they see your businesses has active Facebook, blogs, and Twitter accounts. It shows that the business has a high level of customer care.


3 Tips to Getting Clients to Trust You

It can get hectic running your own massage therapy business with all the paperwork, marketing, researching for new techniques, and then actual work, but no matter how all over the place it gets, remember there is one thing that is most important when it comes to your business: Clients.  So it’s even more important that you build a relationship with them so they keep coming back. Here are 3 tips to use everyday while working.

 

  1. Be Personable – Get to know your clients on a personal level.  Ask them about their life, their families, and their feelings.  People who get treated on this equal level tend to relax and enjoy the process of seeing you, and will be more likely to return if they feel like they are a valued customer in your eyes.  It’s not that difficult to take some time out of your day to ask your client how they are doing in life.  A little compassion goes a long way.

 

  1. Don’t Push Too Hard – Let them choose what service they want.  If they feel too pressured, they may not feel comfortable with your business, and not file0001154350520return.  We don’t need to be aggressive with a sales tactic.  Most likely, the client has already made their mind up on what they are purchasing from you.  Of course, it never hurts to suggest a different course of action to your client, but just remember to not oversell, and cheapen your business.

 

  1. Educate and Explain – Try to remember that not everyone knows what you know, and that you are the expert in this situation.  Educate your client and explain how you are helping them and their health, but with specific details.  Explaining any actions you are planning on doing, and the reasons behind it also reassures the clients.

 

With these three tips, your massage therapy, physical therapy, fitness trainer, yoga studio, personal trainer or acupuncturist business will get many life-long followers to support you.

 

8 Benefits of Quality Web Design

There’s no doubt that quality web design is incredibly valuable – but how? What are the real benefits of hiring a professional webpage designer? Some may not believe that paying to have someone design their website will help them bring in more business, but this isn’t the case. Here is how quality web design can benefit your business:

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  1. Consistent brand identity. It’s all about the big picture. Professional webpage designers help to create your brand identity across a variety of contexts, such as your website, logo, business cards, and even your social media profiles. Having a consistent brand identity for your business will give you a competitive advantage over other businesses that seem to be all over the place.

  2. More visitors on your page. Clicks are not what you should be focusing on. Instead, you want visitors who actually browse through your page looking for more information. Most people will leave your site once they get a glimpse of it, but with a high-quality web design, visitors will be more inclined to stick around and show interest.

  3. More leads. By using calls-to-action in your webpage design, you are encouraging visitors to explore. Calls-to-action allow your visitors to “sign up,” “buy now,” or “read more,” so that they can navigate around your site, learn more, and potentially become a customer.

  4. Distinction from competitors. Designing a webpage just to have a webpage won’t cut it. Many websites have the same appearance, which can become pretty dull for visitors. A webpage might say the right things and have a decent layout, but what makes it stand out? Be sure to provide quality content that offers your unique selling points in one clear visual message.

  5. Structured content with a purpose. Content and design need to be perfectly aligned on your site. Nobody wants to take the time to decode what you’re trying to say – large portions of text, confusing navigation, and complicated calls to action are visitor repellent. Professional designers make your content clear and direct so that people clearly understand your message and know what you want them to do.

  6. Polished details. It may not seem like it, but fonts, spacing of text, and colors are all details that make a significant difference in the quality of your webpage design. These factors affect the readability and functionality of your page. By properly adjusting these details, you are creating a good flow for your page and coming of as more professional.

  7. Save in the long run. It’s not worth your time or money to settle on a cheaper design service that doesn’t put out quality work. Down the road, you’ll find yourself spending even more money on that webpage that constantly needs dramatic upgrades and adjustments. However, by hiring a high-quality web designer to create and manage your website, you won’t have to worry about having the page frequently redone.

8. Room for development. A quality web designer builds a solid foundation for your webpage, meaning that after the site has been created, it’s easy to go back and make small improvements if you’d like. It doesn’t matter if you want to change a simple color or add a whole new product or service, your page will already have strong groundwork and you won’t have to start building from scratch.

 

 

7 Ways to Get Better Google Ranking

Google’s uses several different methods to determine which pages are displayed first in the search results. No, we don’t know their formula – it’s a secret – but there are a few tricks than can help improve your positioning. We like to call this: Search Engine Optimization. These tips may not make you number one on the list, but they’re sure to help boost your ranking.

 

  1. Keyword Phrases. You don’t need to focus on one single word.  Instead, create a keyword phrase, but don’t overdo it. If it sounds spammy, then it probably is. Imagine you are searching for your own website – what phrase would you type into Google? It may even be helpful to ask your friends opinions for a different perspective. Google Adwords is a great tool to help determine the most popular keywords and phrases for you to use.

  2. Density. When cataloging pages, Google pays close attention to the density of keyword usage, or how often the keyword occurs. It’s important to use natural phrasing, so don’t overload a page with the same word over and over in an attempt to trick the search engine. The beginning of your page should have a strong paragraph that explains the topic of the page. This will help search engines find your page more easily.

  3. Name Your Pages. It is crucial to give your pages descriptive names with the <title> attribute. Google shows search results as a link using the title of a file2241286730241webpage – who wants to click on a link in Google that doesn’t have a title? You may even want to include the page’s keyword phrase in the title.

  4. Link Often. The use of hyperlinks is a vital factor in improving your Google ranking. Google pays attention to links both to and from your website, as well as the words you incorporate in your links to determine the content of your page. You can use these links to place emphasis on keywords. For example, instead of saying “Click here to learn more about Keywords” you could say, “Read more about Keywords and Key Word Phrases”.

  5. Social Networking. Social networking sites, while a great way to promote your website, aren’t the best way to improve your rank on Google.  However, Google+ promotion might be an exception.

  6. Have Search Friendly Graphics. It’s best to avoid Flash on your webpage; it may be a nice visual, but search engines tend to look past it. Give your images <alt> attributes – this will make your website better for the visually impaired and allows you to place your keywords in Google’s sight.

        7.   Good Design Is Key. Pages with higher ranking in Google are usually very organized and strong. By creating a good, well-organized design for your page, you’re sure to improve your Google ranking.

5 Benefits to Blogging for your Massage Therapy Business

Many people don’t see how blogging can help improve their massage therapy  business – it may seem time consuming or like it takes just too much effort. However, it’s just the opposite. Business blogs are simple to create and relatively easy to maintain once you’ve become comfortable with your writing style and have developed a blogging persona. Plus, there are many benefits that can be gained from your efforts. To name a few:

  1. Search Engine Marketing. Want to be found more easily on Google? A frequently updated, keyword-optimized, relevant blog can seriously improve your ranking. Because blogs are text-based, contain HTML code (search engines like this), and are usually full of links, they are great for improving SEO (search engine optimization).

  2. Direct Communications.  Blogs can help to increase communication between businesses and their customers or potential customers. Once a blog is posted, you have the option of allowing people to comment on the post and give feedback. You can then respond to this feedback, showing your customers that you are interested in hearing what they have to say – this is so important!

  3. Brand Building. You can differentiate your business from the competition through your blog. By creating a blog persona and focusing on the wants and needs of your customers, you are able to deliver a clear message, establish credibility, and create customer loyalty. Blogs allow you to share your expertise, insights, and ideas, while gaining trust from your customers.

  4. Exploit Marketable Niches. Blogs are niche market penetration tools. Use them to target a single topic that’s relevant to your business or industry. For many industries, especially B2B, chances are good that you’ll be first to market – and being a first mover has its advantages.

  5. Lead Generation. By adding effective calls-to-action in your blogs, you are able to better generate leads. However, this does not mean that your blogs should be used as advertisements – you should focus on having blogs that are informative and engaging. A great call-to-action might be a newsletter subscription, ebook download, or a link to another section of your webpage. By offering a link to another part of your site, readers are more likely to spend more time on your webpage, increasing the chance of obtaining their business.

typewriterOne obvious question that always comes to mind when writing blogs is: What do I write about? Here are a few ideas to help get you started:

  • Write about your expertise or passion;

  • Discuss industry trends and breaking news;

  • Take ideas from customer reviews or testimonials;

  • Conduct interviews with industry leaders;

  • Discuss industry research data;

  • Cover your products and services;

  • Everyone loves lists, such as Top 10, 5 Steps, How to, etc.

 

In order for your blog to show the most results, you should post as often as time allows – the more blog posts, the better. You should try and write blogs that are between 350-600 words at least once a week. However, if you aren’t producing quality content, then you are simply wasting time. People would rather read a blog with substantial, quality content than a blog with no purpose!