5 Tips to Expand Your Massage Business’ Twitter

So you have your massage therapy business website up and running, and all signed up for social media aspects such as Facebook, Google+, and Twitter.  Now the next step is to expand your Twitter account, and reach a wider audience for your massage therapy business to flourish.  It’s really simple, and requires a little practice, but with some patience and so time, you will see how much it can really help your business!

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1.) Follow Local

Following people is easy, and getting to know your local market is important.  You are more likely to get people to follow you back if they see you are in the same area, and that you’re a trusted source.

2.) Give Incentives for Only Your Twitter Followers

Give your followers a treat by telling only they can come in and get 25% off of a massage if they book today, and use the code: RELAX.  Of course, you would tailor this for your massage business’s liking.

3.) Retweet Tweets!

Take five minutes out of your day, and scroll the Twitter feed, and retweet your favorite tweets.  Seriously, it’s just that simple!  This helps with exposure to potential followers, and ultimately, potential clients for your massage therapy business.

4.) Post Your News

Tweet it loud, and tweet it proud!  Give your followers an idea of who you are, and give your business a voice.  You’d be surprised by how much this will attract the clients you are looking to gain.

5.) Tweet As Often As Possible

It’s really as simple as that.  Tweet as much as you can.  Twitter is loaded with updates, so it’s easy to get lost in the feed.  It helps to post often, and of quality tweets.

6 Ways To Make A Physical Therapy Website More Rewarding

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We are currently living in the age of information and people will often first seek solutions to their medical problems online before deciding whether or not it’s necessary to schedule a doctor’s appointment. Physical therapy constitutes a key component in the treatment of mobility impairment conditions, but most of the patients are still completely unaware of its benefits. Moreover, due to the underlying nature of “referral business” proprietary to a physical therapy office, it’s not exactly easy to convince a patient that you represent the answer to his physical problems.

Therefore, in the light of these facts, establishing a solid online presence is mandatory for the success of your practice. The following guide will list six ways to ensure that your website is ready to start reeling in patients.

1. Personalized domain names shout “professionalism”

A personalized domain – preferably proudly wearing the moniker of your practice – will help customers remember you easier. There are numerous hosting providers to choose from, so pick the one that offers the customization options required by your website, reliable services and decent rates. In addition, the domain name of your email address(es) should match the domain of the website. Stay away from @yahoo or @gmail for your inbox.

2. First impression counts more than you think

Your website constitutes the potential customer’s way to determine the reliability of their referrals, which means that first impressions could make the difference between choosing your practice and taking their business elsewhere. Therefore, the website should be the epitome of professionalism, from the design of the logo to the layout of the page and the accessibility of the content.

3. Search Engine friendliness ranks your webpages higher

Since your business is local, you won’t need to invest thousands and thousands of dollars in SEO services that can rank you number one in Google worldwide. However, you should ensure that the SEO company of your choice is familiar with the best legal practices and only relies on white hat techniques to rank your page.

4. Stepping up the game with unique, attractive offers

Keeping in mind that even at local level there are probably several competitors in the physical therapy niche, you need to convince potential customers that you’re the one they want to work with. Therefore, discounts, promotions, coupons and other marketing gimmicks are your best friends.

5. Offering extensive resources on physical therapy

As previously mentioned, patients will often search for the symptoms of their condition in order to determine whether they should to undergo therapy. Offering them the medical resources in a clear and concise form on your website could be the nudge they need to visit offices and schedule an appointment.

6. Diversify your offers and payment methods

Enabling potential customers to schedule appointments and fill the forms required before checking in on your website rather than spending hours in line saves both parties a lot of time. Furthermore, adding a plethora of online payment options enables you to reach a wider audience and seal the deal. On a side note, your site can also become an affiliate marketing tool for physical therapy specific equipment, for extra income.

6 Easy Tips On Improving Your Chiropractic Website

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The chiropractor, in spite of the numerous tangible results obtained by this professional in the field of physical, is still not fully endorsed by the medical community. If you have a chiropractic business, then it’s your job to convince patients that your specialty represents the solution to their movement impairment disorders and, moreover, that your office is the most qualified to help them. In order to do so, setting up a reliable online presence for your practice is highly important.

Keep in mind that even locally there are numerous competitors out to steal your clients. In the event that their website does a better job living up to the patient’s referrals, then you’re out of luck. Let’s find out how to beat other chiropractors at their own game and establish your practice as the number one authority in the field for your area.

1. Purchase a paid domain with the name of your practice

While the option of free hosting exists, it is highly contraindicated for two main reasons: you will not have a say in the domain name and it will be supported by advertisement. Therefore, the domain name will look unprofessional and your potential patients will have a tough time determining what company it is correlated with. Moreover, it also might inadvertently show the advertisements of your competition.

2. Perform local SEO optimization

With small chiropractic businesses, it is important to think local. Utilize keywords that contain the name of the profession – chiropractics in your case – in conjunction with the location of your office. Embed these keywords and key-phrases in the header, title and the homepage of the website; refrain from stuffing these locations with the keywords though, because Google penalizes this approach.

3. Constantly upload original content and relevant medical resources

Two main reasons should determine you to post relevant medical resources and content regularly. First of Google’s indexing spiders eat relevant content up and spit positive webpage ranking out. Secondly, the chiropractic resources are your primary means to convince patients with regards to the proficiency of this therapy and also about your knowledge and experience of the field.

4. Measure the efficiency of the site via an imbedded call tracker

Most client appointments will be scheduled via the phone, so a call tracker imbedded in your website is the perfect tool to determine how well the site is doing in terms of reeling in potential customers. However, in order for the call tracker to work, you either need to setup a virtual phone system (click to call) or utilize a distinct phone number for clients who visited your website.

5. Publish short interviews on video directories like YouTube

Interviews of yourself describing the goals and results of your company or short video reviews of your patients’ opinion about your practice constitute excellent additions to your website. You can have a section where the visitors can access links to these videos in order to avoid having to host them locally.

6. Ensure the contact info section also provides clear directions to your office

Although you’ve done a great job attracting a large clientele, make sure that they are able to find your offices on the day of the appointment. For this purpose, dedicate a section of the contact information category to providing a clear map and extra directions (if necessary).

What Kind Of Content Is Ideal For A Body Building Or Spa Website?

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When starting a facility such as a gym or a spa, getting a website for it should always be a priority. The fact that many people spend a lot of time online means that this is a very good way for you to do marketing. It’s cheaper than other methods such as getting billboards and using the media to market the facility, but just as effective and sometimes bringing in even a higher conversion rate for profits. However, one thing you need to remember is that simply having a website is not all. You also need to work hard in order to turn it into a potent marketing tool. When you do this, you are unlikely to need to do any other form of marketing in order to promote the business. Some of the things you can do to leverage on this include:

Providing comprehensive information

The tendency for most gym and spa owners when designing a website for their businesses is taking things for granted too much. Getting a few generic pictures and content on the site is easy, but it will hardly win any hearts over. You should remember that by the time someone visits your site, chances are that they are very interested in whatever service you have to offer. You therefore need to come up with a way of convincing them that you can provide them with whatever they need. Some of the things you might need to address when coming up with such content includes:

• How much does it cost? Generally, people avoid having to post the prices of such services on their websites so as to encourage interested people to find out by visiting the premises. However, you should remember that with information so easy to get these days, this might not always work for you. If a potential customer visits the site and finds no price list, they might immediately leave, rather than go through the hassle of finding the information. Remember, the main point of having a website in the first place is to use it as a portal to provide information to customers in a more effective manner.

• What is different from the other service providers? When designing the content for the site, you also need to find something you can leverage on and entice customers to try out your services, as opposed to other similar businesses around. Is it that you offer better amenities, lower prices or unique services? This should be very clear on the website.

• Offer some freebies! You should also consider offering some freebies on the site to encourage people to tell other people about it. For instance, you could include a coupon code that entitles them to a discount on the service if they sign up on the website. You could even offer limited trials of your services to select customers.

The best way to figure out what to include in the site is to put yourself in the shoes of a regular customers. You should be able to understand their motivations and needs, and then address these on the website and in your business model.

Your Blog Can Keep Your Chiropractic Business In A Great Shape!

There are many ways to market your chiropractic business and one of the easiest ways is by creating an active blog. Regularly posting on the blog will help to keep your business relevant in the minds of your clients. In an environment where you are faced with stiff competition, you need to take the time to communicate with your clients and other online readers who are your potential clients. There are several ways in which blogging can benefit your business.

1. Keep in touch with your clients

Blogging is a great way to keep in touch with your clients. If you have a busy schedule, you may not have the time to talk to each client at length. The blog can give you an additional avenue where you can post tips and advice that will help your clients to stay in great health. The blog can communicate effectively and motivate people to get healthy on a general basis too. You can offer advice on anything from chiropractic research to nutritional tips. This communication will help you to develop strong relationships with your clients, making them see you as a chiropractic brand to reckon with.

2. Building trust with clients

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Having a blog is a great way to build trust with current and potential clients. This is because it helps to show that you are giving value and you are actively involved in the business without just looking at the bottom-line. A website revealing the benefits of your business can help to reveal your passion and readers will have an effective way to connect with you. When people see that you know and love your job, they are more likely to trust you.

3. Establish yourself as an expert

One of the best ways to ensure that you grow your business is by coming across as an expert. When you provide valuable information that sets you apart as an authority, you are more likely to attract clients. Make sure that your blog has valuable content that reveals your knowledge and experience and offer useful tips about general health issues. You should not be afraid of offering information on interesting topics that will generate interest and comments.

4. Blogging attracts traffic to your site

No one in business has to be told about the importance of having a website. To make sure that you attract traffic to your site, you should give visitors something that will keep them coming back. You should write content that is interesting, engaging and well written, as people always want to read good quality content.

You also need to ensure that people want visit your clinic by including a strong call to action. This is one of the best marketing medium because you expose your expertise and it is important to note that people start their search online for the services that they need.

All in all, blogging can take your chiropractic business to the next level. This is something that only takes a few minutes each day, making it a worthwhile investment for your business. You can reach a point where your current and prospective clients look forward to hearing what you have to say each day, and while doing so, you can get more local exposure increasing your reach in your community.

3 Tips to Creating Blog Ideas for Your Massage Therapy Website

Do you feel yourself stuck or confused when it comes to writing for your blog?  Writer’s block happens to some of the best of writers in the world, so don’t worry.  You’re massage therapy website will benefit from any writing and attention that you give it.  These 3 easy tips will help you zero-in on a topic, and add to your blog entries to attract more web traffic to your website:

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1.) Educate your Audience

Take the time to explain why massage therapy is good for your health, and take a topic and focus it on a specific body part.  You could make a series of what techniques help which body part, or what types of diagnosis that massage therapy can help to manage (For example, depression, anxiety, and hypertension).  Explain in the simplest terms so that even a 5-year-old could understand, and remember to not assume that everyone knows what you know.

 

2.) Write a Post from a Question

Ask your audience on you Facebook page or Twitter if they have a question that they would like to have answered.  You could even go as far as to ask them to message it to you if they are too embarrassed to ask it publicly.  Then you take the question and use it as the topic for your next blog post.

 

3.) Look at the Current Events/Trends

Is there anything new and current that relates to your field?  Any new trends going on in diets that you can help explain, and why it may or may not be good for the person. Try looking around on the news and see if there is an article you would like to discuss in more detail, and give your professional opinion on the matter.  You’d be surprised to find out how much people love to learn new things.

Tips To Keep Your Business Jogging On The Road To Success

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Decades ago the secret to a successful business was simple. Sell for more than you buy. Concentrate on the 4 P’s : Product, Place, Price and Promotion. Pay your taxes. Today not much has changed. (Well, perhaps the last one). But the stage where it’s playing on is very different. It’s called the Web. And it’s spanking new. And there’s a site there for each and every one of us. Come with and let’s visit.

Go with the ever-changing information flow

In the new business environment everything is changing. It is, most of us suspect, because of the Information Age. Each day, information is flowing in and it keeps on updating and changing all the information that flowed in the previous day. One has to go with the flow. Keep updating your skills and keep updating the business model. By the way, today’s business gurus call it growth.

Contribute to the information flow but keep it relevant

After having parked off in a website we should keep it up to date. The design of the site should include tools so that in no time at all we can post our latest service, trumpet the latest benefit and digitize the latest testimonial. We must listen to what our customer base is telling us and play it back on our website. Using beautiful fonts, splashing colorful images and inside glorious moving frames. In short: inform through the use of multimedia.

Basic business marketing concepts will always remain the same (that’s why they are “basic”)

Business is about having a conversation and word-of-mouth is the jackpot. The only modification nowadays is that the currency also includes email, blogs, website-based calendars and gift certificates. As long as you keep delivering the goods the website should keep them coming back for more. A business’ best asset is repeat customers. It is all about relationship building. So be sure to have a website replete with all the tools to keep it attractive and interactive.

Service is the name of the game

At the end of each session or treatment it’s worthwhile to remember that you are in the service industry. Whatever you did was, I know, the best you had to give. But now you are asked to give even more. Make life easier for them, the people that are the most important in your business. Help them to find you every time through the online map on your website. Help them not to give in to that loser part of them and miss the appointment due to an unscheduled stop at McDonalds. Allow them to pay online via your website and watch them whizz past each temptation right into your welcoming parking space.

When making that leap onto the Web, you start creating a site that reflects yourself and your business values. Make sure you have the tools that will give your customers the best of the best: a professionally designed site. This allows them to easily connect to you thus allowing them to help themselves.

Turning Out Healthy Bodies In The Digital Age

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With the digital age firmly with us it is virtually impossible to successfully run a business without a virtual presence. Such a presence is called a website and is akin to the reception area of a studio, a gym or a practice where people can gather to get information about your services and decide which of your offers suit them best. Let us exercise our creativity and see how easy it is to manage a business in cyber world.

Hang up your welcoming sign

Look around you. Everyone has their eyes firmly fixed on the Internet. There’s nothing wrong there except that your business exists in the real world. To link those eyes to where you are you need a website. The best is to go to a company that can not only help you to create a website but that is also able to host if for you. A business that knows how to get those intricate little road signs in the virtual world to point to your site and to open the road that will lead them all to your web door.

If it looks like your business and acts like your business then . . . . .

A duck’s quack and walk can never be mistaken for a turkey’s. That’s what makes a duck survive Thanksgiving. For you to survive in the modern business world your website has to match your business in look and feel. Take a look at how other businesses similar to yours have stamped their image into their website. Look at the colors they used, the feel, the design elements used, the complete package. See which one resonates most with how you see your business and base the choice of your website’s design on your inner convictions. Take your time to choose and you will recognize it when you see it.

Make it relevant and keep it interesting

Think like a visitor to your business would. Can one easily make an appointment and even pay for a service online? Reading text can get you to the dilated pupil stage but it takes professional images to really make the endorphins rush. Also think about the lost souls. Everyone with a sore back or an underdeveloped hamstring nowadays has a GPS system and feed off Google Maps. Make it easy for them to find you while on your website. Allow them to purchase visits to give away as gifts to those they would like to impress. Keep them coming by changing the website as your business grows..

Leverage the technicalities without becoming a techie

Behind each successful website there is a search engine and volumes have been written on how to optimize a site so as to fare well on a search. Rather than thinking in zeroes and ones use a tool that will help you to incorporate the tricky elements. And before you know it your website’s friendship circle will include names like Google, Bing and Yahoo!

Nobody bakes their bricks any longer to build a house. Similarly everyone uses tools to create a website. All those successful business with those magnificent websites did. And so can you. Go for the gain!

4 Reasons Why Your Massage Business Needs a Facebook Page

Some business owners think it’s not necessary to have a Facebook page for their business, and others may think they simply don’t have time for it, but not having one could result in losing a potential customer, or worse,  affect your reputation.  We’ve conjured up a list of the BEST four reasons why your business needs to have one.

 

Engagement with Your Customers- If the customer feels that you care enough about getting to know your community it will boast moral for your business. And since we live in such a digital age, people are turning to social media more as a platform to voice their opinion.  This will help to gain confidence in your customers and reassure them that they made the right choice by choosing you.  It just over is a huge help with networking and building a relationship with customers.

 

bullseyeYou’ll be easier to find-  Unlike Facebook, searching and finding a website through Google, or Yahoo might be more difficult.  This is because it requires more upkeep with websites due to relevance of SEO (Search Engine Optimization).  Facebook has it’s own search engine to help bring in traffic. Just having a Facebook makes it easier for potential clients to find you.

 

Your (Potential) Customers are Already on Social Media- Sometimes social media has a surprising factor to it, and individuals can discover a new friend, new band, or new business.  By simply using a hashtag or links, it creates discussion among other Facebook users about your company.  Let’s think about it, 350 million global users, 100 million U.S. users, and on average, a Facebook user spends 55 minutes a day on it.

 

It Helps to Promote Yourself – If you are hosting an event to gain more customers, you could post the event on Facebook, and you will more than likely get more people to come.  Usually the users find the event either through Facebook, or other users that are attending the event.  You could try posting a promotion for your customers to your business Facebook, and generate more income.  In the end, it doesn’t hurt to try.

 

How to Grow Your Business with Facebook!

3 Ways to Get More Fans on Your Massage Business Facebook Page

We know it can be a little shaky in the beginning when it comes to getting “likes” on your massage therapy business Facebook page, but with a little patience and a few techniques, we can guarantee you more “likes”, which ultimately means more fans and more attention.

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  1. Promote Your Page

This is an important first step to getting the word out over the web about you and your massage therapy business. You can start by inviting your friends and family members to like your business page.  This will start as a good, solid base.  Then your next step is to go on your business’ Facebook admin panel, and click on the “Promote Page” button.  It may cost some money, but it is worth the small price.

 

  1. Post and Promote

Post status updates and post them frequently.  While posting, make sure to post content that involves and interacts with your fans.  Ask them questions, for their opinions, and then boost the post.  There will be a button under the post that will say, “Boost Post.” You will see the different payment plans you can choose from.  Now, we are not saying do this for every post you do.  We are saying try this when you feel you have something posted that you would like to reach a wider audience (like a newsletter, blog post, or a special).

 

  1. Link Up!

Post links that have to do with your website and articles that have to do with your field.  For example, you can post your most recent blog post, or newsletter, so you will drive more traffic to your website.  Or you could post an interesting article that you think is important for your audience to know.  This will drive more attention to be focused on your Facebook, and will lead to more “likes.”

 

Having more fans means more people who look you up on Facebook are more apt to trust your business, because all the other fans trust you.  If you try these three tips, you will surely be more popular on Facebook.