Get Noticed By Blogging

So for this month’s newsletter, we thought it would be nice to focus on one of Beth’s favorite topics: blogs! Most people think they don’t need a blog for their business, but it’s more of a key part to social media marketing than you know. Blogs can help drive traffic to your website, and shoot your business to the top of the search list at the same time! We offer a blog writing service, so feel free to contact us if you are interested in starting a blog. Here are some reasons why you should start a blog today.


People may search something that is contained in one of your blog topics, find it informative, and want to learn more about you and your business. The reader will become more likely to be attracted to your website. It’s important to understand that every reader is a potential client, and this is another way to help recruit new customers.


SEO stands for Search Engine Optimization, which means where you are ranked in search engine results. When blogs contain keywords and links related to your website’s pages, it helps your site rank higher because search engines like Google and Yahoo will recognize your website as the most recently updated site with the keywords.


Let’s say you are noticing your clients are asking the same questions. You can safely assume that if your clients have similar concerns, other people are asking the same question too. Posting the answers to these common questions in your blog is a way to drive traffic to your website, and ultimately, bring you and your business more attention. It helps you reach a larger audience and attract new clients.


In today’s society, the Internet plays a key role in business marketing. Having a professional appearance does not only include good design, but also good social media etiquette. You are more likely to gain the trust of potential customers if they see your businesses has active Facebook, blogs, and Twitter accounts. It shows that the business has a high level of customer care.


7 Ways to Get Better Google Ranking

Google’s uses several different methods to determine which pages are displayed first in the search results. No, we don’t know their formula – it’s a secret – but there are a few tricks than can help improve your positioning. We like to call this: Search Engine Optimization. These tips may not make you number one on the list, but they’re sure to help boost your ranking.

 

  1. Keyword Phrases. You don’t need to focus on one single word.  Instead, create a keyword phrase, but don’t overdo it. If it sounds spammy, then it probably is. Imagine you are searching for your own website – what phrase would you type into Google? It may even be helpful to ask your friends opinions for a different perspective. Google Adwords is a great tool to help determine the most popular keywords and phrases for you to use.

  2. Density. When cataloging pages, Google pays close attention to the density of keyword usage, or how often the keyword occurs. It’s important to use natural phrasing, so don’t overload a page with the same word over and over in an attempt to trick the search engine. The beginning of your page should have a strong paragraph that explains the topic of the page. This will help search engines find your page more easily.

  3. Name Your Pages. It is crucial to give your pages descriptive names with the <title> attribute. Google shows search results as a link using the title of a file2241286730241webpage – who wants to click on a link in Google that doesn’t have a title? You may even want to include the page’s keyword phrase in the title.

  4. Link Often. The use of hyperlinks is a vital factor in improving your Google ranking. Google pays attention to links both to and from your website, as well as the words you incorporate in your links to determine the content of your page. You can use these links to place emphasis on keywords. For example, instead of saying “Click here to learn more about Keywords” you could say, “Read more about Keywords and Key Word Phrases”.

  5. Social Networking. Social networking sites, while a great way to promote your website, aren’t the best way to improve your rank on Google.  However, Google+ promotion might be an exception.

  6. Have Search Friendly Graphics. It’s best to avoid Flash on your webpage; it may be a nice visual, but search engines tend to look past it. Give your images <alt> attributes – this will make your website better for the visually impaired and allows you to place your keywords in Google’s sight.

        7.   Good Design Is Key. Pages with higher ranking in Google are usually very organized and strong. By creating a good, well-organized design for your page, you’re sure to improve your Google ranking.

5 Benefits to Blogging for your Massage Therapy Business

Many people don’t see how blogging can help improve their massage therapy  business – it may seem time consuming or like it takes just too much effort. However, it’s just the opposite. Business blogs are simple to create and relatively easy to maintain once you’ve become comfortable with your writing style and have developed a blogging persona. Plus, there are many benefits that can be gained from your efforts. To name a few:

  1. Search Engine Marketing. Want to be found more easily on Google? A frequently updated, keyword-optimized, relevant blog can seriously improve your ranking. Because blogs are text-based, contain HTML code (search engines like this), and are usually full of links, they are great for improving SEO (search engine optimization).

  2. Direct Communications.  Blogs can help to increase communication between businesses and their customers or potential customers. Once a blog is posted, you have the option of allowing people to comment on the post and give feedback. You can then respond to this feedback, showing your customers that you are interested in hearing what they have to say – this is so important!

  3. Brand Building. You can differentiate your business from the competition through your blog. By creating a blog persona and focusing on the wants and needs of your customers, you are able to deliver a clear message, establish credibility, and create customer loyalty. Blogs allow you to share your expertise, insights, and ideas, while gaining trust from your customers.

  4. Exploit Marketable Niches. Blogs are niche market penetration tools. Use them to target a single topic that’s relevant to your business or industry. For many industries, especially B2B, chances are good that you’ll be first to market – and being a first mover has its advantages.

  5. Lead Generation. By adding effective calls-to-action in your blogs, you are able to better generate leads. However, this does not mean that your blogs should be used as advertisements – you should focus on having blogs that are informative and engaging. A great call-to-action might be a newsletter subscription, ebook download, or a link to another section of your webpage. By offering a link to another part of your site, readers are more likely to spend more time on your webpage, increasing the chance of obtaining their business.

typewriterOne obvious question that always comes to mind when writing blogs is: What do I write about? Here are a few ideas to help get you started:

  • Write about your expertise or passion;

  • Discuss industry trends and breaking news;

  • Take ideas from customer reviews or testimonials;

  • Conduct interviews with industry leaders;

  • Discuss industry research data;

  • Cover your products and services;

  • Everyone loves lists, such as Top 10, 5 Steps, How to, etc.

 

In order for your blog to show the most results, you should post as often as time allows – the more blog posts, the better. You should try and write blogs that are between 350-600 words at least once a week. However, if you aren’t producing quality content, then you are simply wasting time. People would rather read a blog with substantial, quality content than a blog with no purpose!

 

Personal Trainers: Improve Your Website NOW By Starting A Fitness Blog

If you’ve already started a website with Bodysite Builder you’ll appreciate that most of the hard work has been done for you. Starting a website, choosing a domain name and hosting your site isn’t easy and making that first step by starting a website is a significant improvement from relying on Facebook and LinkedIn. If you are on the standard $29.95/month plan and your website isn’t generating you the income or results you expected, upgrading to ‘The Works’ plan and starting a blog is exactly what you need!

Why Start A Fitness Blog?

Starting a blog holds the key to monetizing your website. Fitness blogs create fitness experts and by starting a blog you can become an expert and wield a significant power over your audience. Whether you want to get more clients, sell internet products or help build your personal training business, a well-written blog will help you make more money while working less. The purpose of a blog is to entice more people to visit your site. Search engines like Google rank sites according to algorithms that try to calculate whether the information is useful and whether people find it helpful. A high-quality blog containing valuable information will help your site rank higher. With it, you can charge more for your services, pay less for advertising, help more people, and develop lots of what are called passive income streams.

How To Start Your Blog

Upgrading to ‘The Works’ plan if you haven’t already done so gives you the option to blog. You simply write down what you already know and use your blog as a way to organize your research or reflect on your training. For example, if you are a personal trainer and are researching whether people can lose cellulite, write a short article on it. Even if you don’t have great writing skills, the process of writing will help you learn the material better. Someone out there searching for ways to lose cellulite knows less that you and will benefit from reading your blog.

How Does Blogging Improve Your Website?

Your website has links to social media sites and this lets people who read your blog to share it with their friends. When they like it on Facebook, tweet about it via their twitter account, +1 it on Google or share it in another way, they are creating links to your website that their friends and followers will use to find your blog. Search engines recognize these links and rank your site higher when people search for topics you blog about such as cellulite.

Don’t Stop Blogging!

Writing a blog post is so easy you’ll soon get the hang of it. Simply choose a title, write about it and publish it to your blog. You’ll soon find that you develop your own writing style and you’ll be more confident about positioning yourself as an expert author. Take your best blog posts and re-write them as articles for sites like Ezine and Infobarrel. If they are good enough to get published, in the footer of the article you can write your name, occupation and leave a link to your website and blog. If people find your articles, love what they read and click on this link, you’ll have successfully done your first bit of what’s called ‘Search Engine Optimization’ (SEO). This is called ‘back-linking’ and search engines will rank your site higher if they see that many established websites are back-linking to yours. You can blog on other personal trainer’s blogs and leave more back-links and this may encourage other experts to comment on your blog or write posts for your blog.

How To Use Facebook To Market Your Personal Training Website

Last time I explained why you should be blogging on your website to get more visitors, find more clients and position yourself as a fitness expert. You’ll be happy to know that Facebook is one of the most effective ways to market your website and it’s totally free. Facebook is the best way to cement your status as an expert and this article will explain the most effective strategies you can start employing right now in mere minutes per day!

4 Key Points When Marketing Through Facebook

Whatever changes Facebook throws your way in the future, you must always remember these four key points to effectively market your website. You must become position yourself as the fitness expert in your network, always include immediate calls to action, keep your posts concise and celebrate your client’s achievements publically. We’ll now look in a bit more detail at each of these points.

Be The Expert

As a personal trainer, it’s difficult to imagine how hard it is for inactive individuals to contemplate starting a diet or fitness regime. Many of your clients may have experienced failing at previous attempts to shape up. The goal with posting on Facebook is to position yourself as an expert so that when people pluck up the courage to start training, you’ll be the person they call. Potential clients may never have liked a single one of your posts but they’ll have read and possibly valued your information and advice. Essentially, you are ‘pre-selling’ people to hire you.

Include A Call To Action

Tailor all of your posts to sell yourself; you provide the best information and you need everyone to know about it. When you post about your latest blog post, training event or the launch of your next e-book, make sure that the way you write it spurs people on to click on the link. This is imperative to your success but if you look at the types of posts that most personal trainers make, they often omit this crucial step. If you already use Facebook and it isn’t helping you, this is the most likely reason.

Keep Posts Concise

Another error that personal trainers make is that they misuse Facebook as if it’s some sort of public information service! It’s not and never will be. The goal of Facebook is to create awareness about you, your information and what people can gain from contacting you. Motivational quick-tips are fine but nothing turns people off quicker than paragraph-long epilogues on their Facebook feed. Leave detailed information for your blog, your site content and your emails.

Celebrate Success

The best way to build trust and support amongst your Facebook friends and clients is to publically post examples of their success on your Facebook page. Get into the habit of tagging your clients in their photos and re-posting their achievements to increase their motivation to continue. Nothing breeds success like success and publically praising someone is the only way to prove to potential clients that you have the knowledge and skills to help people improve their physical fitness goals.

The No.1 Mistake To Avoid

The fatal mistake that most trainers make is to clog up their friend’s Facebook feeds with sub-standard re-posts. Be extremely careful about what you re-post and carefully vet the information to ensure that only quality information is passed onto your network and that it enforces your position as the go-to fitness expert.