5 Tips to Expand Your Massage Business’ Twitter

So you have your massage therapy business website up and running, and all signed up for social media aspects such as Facebook, Google+, and Twitter.  Now the next step is to expand your Twitter account, and reach a wider audience for your massage therapy business to flourish.  It’s really simple, and requires a little practice, but with some patience and so time, you will see how much it can really help your business!

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1.) Follow Local

Following people is easy, and getting to know your local market is important.  You are more likely to get people to follow you back if they see you are in the same area, and that you’re a trusted source.

2.) Give Incentives for Only Your Twitter Followers

Give your followers a treat by telling only they can come in and get 25% off of a massage if they book today, and use the code: RELAX.  Of course, you would tailor this for your massage business’s liking.

3.) Retweet Tweets!

Take five minutes out of your day, and scroll the Twitter feed, and retweet your favorite tweets.  Seriously, it’s just that simple!  This helps with exposure to potential followers, and ultimately, potential clients for your massage therapy business.

4.) Post Your News

Tweet it loud, and tweet it proud!  Give your followers an idea of who you are, and give your business a voice.  You’d be surprised by how much this will attract the clients you are looking to gain.

5.) Tweet As Often As Possible

It’s really as simple as that.  Tweet as much as you can.  Twitter is loaded with updates, so it’s easy to get lost in the feed.  It helps to post often, and of quality tweets.

Important Tips For Responding To Your Clients’ Feedback Online

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Word spreads at lightning speed in these days of the internet and an active social media industry. A single message can reach millions of people online within minutes. Social media sites are important platforms that are changing the face of business. Through the sites, consumers are able to share their experiences, and they also give their opinions about the services they get. As a massage business owner, you have to ensure that you are constantly informed so that you get the chance to be a part of the conversation.

If you are diligent and diplomatic about monitoring and responding to your clients’ feedback on your social media platforms, you are going to see a positive difference in your business. The regular communication will give you insight into what your clients feel and where you can make improvements in your practice. You will also come across as a business that is concerned about its clients. Any time you receive a new review or comment on your site, there are factors to consider before responding.

Determine if a response is warranted

The first thing you need to do when you receive a new review is to decide if you should respond to it. You should determine if it warrants a response based on the content of the message, whether it is positive or negative. It is important to know that people are different and the content might be constructive criticism or it can be unjustifiably negative. If it is simply someone trying to vent through unfair comments, it may be best to simply leave it alone to avoid stoking the fire. Most reviews tend to have a neutral or positive tone and they are constructive enough to warrant a response.

Choosing the best response avenue

When you decide to respond, you need to choose the best tool for the job. You can decide to respond directly to the client by sending a private message that is only visible to the individual. You can also opt for a public comment appearing beneath the review and this will be open for everyone to see. The method you choose will depend on the message you are responding to and you need to be careful about how you respond. An open response may be the best solution when you consider that all those who saw the review in the first place want to know what you have to say.

Creating a good impression

You need to come up with a response that will create a good impression for your business. Always remain professional and avoid getting into a war of words when responding to reviews. Remember to thank the writer for the feedback and use the opportunity to share progress reports or updates that may have been made as a response to the feedback. Your response can be a great opportunity to give updates on what your business is offering. Always remember to pay attention to the happy clients and send them a message thanking them for their support and review.

Receiving client feedback is a valuable opportunity that helps you to make changes or improvements to your business. It can help you to build stronger relationships and it can even help to attract new clients. You should never miss the chance to take full control of the online reputation of your business.

4 Ways to Get More Fans on Your Business Facebook Page

In the beginning of setting up your business Facebook page, it can be a little slow and discouraging when trying to get it started.  Here are some ways to get the ball rolling on increasing you fanbase. 

1.)   Suggest to Your Friends

This should be your first step when you make your Facebook page.  If you didn’t, don’t worry, you can do it now.  In your Facebook’s admin panel, there will be a little box on the right that says, “Invite Friends” on it.  It should come up with a list that shows your friends.  Click on the “invite” button to invite your friend to like your page.  This helps, because when your friend “likes” your page, it will appear in their friend’s feed, giving your business page more exposure.

2.)   Put a “Like Us” Box Up

You’ve probably seen this before.  On a business’s website, they will have a little box that has the Facebook thumbs-up symbol, and says, “Like Us on Facebook!”  Add one of these to your business’ website and/or blog.   This will attract the customers you have already to become a fan on your Facebook.  You might even want to ask them to like your Facebook page in person. 

3.)   Interact with Users You Already Have

Produce great content, and post it to your Facebook page.  Ask your fans questions, and try to get them involved.  The more responses and replies you get the more exposure to other people’s newsfeed you get.  Ultimately, this means more possible fans.

4.)   Pay for Them

This might seem like an easy way out, but it a foolproof way of getting more fans.  Facebook is very particular in the way they do advertising, and exposure, and it works the best to do it through them.  On Facebook, there is a button that says “Promote Page” and click on it.  It will pop up with a daily budget that you can select, depending on how much you would like to spend.  After selecting your budget, you can edit the duration of how many days you would like to run this ad.  You pay for it, then Facebook takes care of the rest, and the Facebook fans start to roll in.  Simple as that.

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Building An Empire From Your Home

Kentucky Fried Chicken, Napster, Microsoft, Apple and other billion dollar co-operations are the perfect examples of how this is not a pipe dream. Following the chronology of events that led to the beginning of these empires and their subsequent success will tell you one thing; dreaming is a major ingredient of business success; therefore next time you tell someone about your intentions, you should take their derision in the “in your dreams” comments as a positive thing.

These empires did not start with a lot of capital; neither did they start as big things, they started as business ideas which became actualized by committed people who were willing to embrace every change that came about in the dynamic market that is the twenty first century. In fact, most of them are initiators of these technological changes because they know that it is important to keep changing as long as it makes you efficient, lean and better at what you do.

There is no doubt that the internet has done all these things for businesses. They have transformed once small enterprises to mega businesses by sometimes even harnessing ideas from their clientele through the website suggestion box.

As experts in communication via the internet, we normally say that you will need to embrace the major steps toward making yourself relevant. If you are not ready for such a revelation just yet, you will never be ready. There are three things you will need – an efficient workforce, good advertising and a good website.

What do you need to know about setting up a website?

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1. It starts from somewhere

Many people fumble when making a website because they sometimes do not know what to do and they do not have money to hire certified professional. If you are young at creating websites, this is our moment to shine; it is the moment Eminem spoke about, it is where you lose yourself and you will let your work speak for you.

To start, you can begin with simple coding or downloading templates from the net and customizing them to suit your client’s needs. This will not take a lot of time and will be able to give them a universal look that is professional and acceptable.

2. It takes courage

Once you have your red bull, your crack your fingers and settle in – it will take courage and determination to come up with a website that will be regarded as phenomenal. It will be your making or breaking point, and therefore you will have to apply yourself and make it the best work you’ve ever done. This should be true for all your projects – make every project, every website better than the last and create a profile and reputation that will speak for itself.

3. Do your homework

Things online change every day. Someone comes up with new designs, new templates and new ideas. You need to keep abreast with the information and updates in the worldwide domains, the rules and updated policies that might affect your designs and so on. Information is power and it is your friend.

Tips To Keep Your Business Jogging On The Road To Success

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Decades ago the secret to a successful business was simple. Sell for more than you buy. Concentrate on the 4 P’s : Product, Place, Price and Promotion. Pay your taxes. Today not much has changed. (Well, perhaps the last one). But the stage where it’s playing on is very different. It’s called the Web. And it’s spanking new. And there’s a site there for each and every one of us. Come with and let’s visit.

Go with the ever-changing information flow

In the new business environment everything is changing. It is, most of us suspect, because of the Information Age. Each day, information is flowing in and it keeps on updating and changing all the information that flowed in the previous day. One has to go with the flow. Keep updating your skills and keep updating the business model. By the way, today’s business gurus call it growth.

Contribute to the information flow but keep it relevant

After having parked off in a website we should keep it up to date. The design of the site should include tools so that in no time at all we can post our latest service, trumpet the latest benefit and digitize the latest testimonial. We must listen to what our customer base is telling us and play it back on our website. Using beautiful fonts, splashing colorful images and inside glorious moving frames. In short: inform through the use of multimedia.

Basic business marketing concepts will always remain the same (that’s why they are “basic”)

Business is about having a conversation and word-of-mouth is the jackpot. The only modification nowadays is that the currency also includes email, blogs, website-based calendars and gift certificates. As long as you keep delivering the goods the website should keep them coming back for more. A business’ best asset is repeat customers. It is all about relationship building. So be sure to have a website replete with all the tools to keep it attractive and interactive.

Service is the name of the game

At the end of each session or treatment it’s worthwhile to remember that you are in the service industry. Whatever you did was, I know, the best you had to give. But now you are asked to give even more. Make life easier for them, the people that are the most important in your business. Help them to find you every time through the online map on your website. Help them not to give in to that loser part of them and miss the appointment due to an unscheduled stop at McDonalds. Allow them to pay online via your website and watch them whizz past each temptation right into your welcoming parking space.

When making that leap onto the Web, you start creating a site that reflects yourself and your business values. Make sure you have the tools that will give your customers the best of the best: a professionally designed site. This allows them to easily connect to you thus allowing them to help themselves.

Turning Out Healthy Bodies In The Digital Age

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With the digital age firmly with us it is virtually impossible to successfully run a business without a virtual presence. Such a presence is called a website and is akin to the reception area of a studio, a gym or a practice where people can gather to get information about your services and decide which of your offers suit them best. Let us exercise our creativity and see how easy it is to manage a business in cyber world.

Hang up your welcoming sign

Look around you. Everyone has their eyes firmly fixed on the Internet. There’s nothing wrong there except that your business exists in the real world. To link those eyes to where you are you need a website. The best is to go to a company that can not only help you to create a website but that is also able to host if for you. A business that knows how to get those intricate little road signs in the virtual world to point to your site and to open the road that will lead them all to your web door.

If it looks like your business and acts like your business then . . . . .

A duck’s quack and walk can never be mistaken for a turkey’s. That’s what makes a duck survive Thanksgiving. For you to survive in the modern business world your website has to match your business in look and feel. Take a look at how other businesses similar to yours have stamped their image into their website. Look at the colors they used, the feel, the design elements used, the complete package. See which one resonates most with how you see your business and base the choice of your website’s design on your inner convictions. Take your time to choose and you will recognize it when you see it.

Make it relevant and keep it interesting

Think like a visitor to your business would. Can one easily make an appointment and even pay for a service online? Reading text can get you to the dilated pupil stage but it takes professional images to really make the endorphins rush. Also think about the lost souls. Everyone with a sore back or an underdeveloped hamstring nowadays has a GPS system and feed off Google Maps. Make it easy for them to find you while on your website. Allow them to purchase visits to give away as gifts to those they would like to impress. Keep them coming by changing the website as your business grows..

Leverage the technicalities without becoming a techie

Behind each successful website there is a search engine and volumes have been written on how to optimize a site so as to fare well on a search. Rather than thinking in zeroes and ones use a tool that will help you to incorporate the tricky elements. And before you know it your website’s friendship circle will include names like Google, Bing and Yahoo!

Nobody bakes their bricks any longer to build a house. Similarly everyone uses tools to create a website. All those successful business with those magnificent websites did. And so can you. Go for the gain!

4 Reasons Why Your Massage Business Needs a Facebook Page

Some business owners think it’s not necessary to have a Facebook page for their business, and others may think they simply don’t have time for it, but not having one could result in losing a potential customer, or worse,  affect your reputation.  We’ve conjured up a list of the BEST four reasons why your business needs to have one.

 

Engagement with Your Customers- If the customer feels that you care enough about getting to know your community it will boast moral for your business. And since we live in such a digital age, people are turning to social media more as a platform to voice their opinion.  This will help to gain confidence in your customers and reassure them that they made the right choice by choosing you.  It just over is a huge help with networking and building a relationship with customers.

 

bullseyeYou’ll be easier to find-  Unlike Facebook, searching and finding a website through Google, or Yahoo might be more difficult.  This is because it requires more upkeep with websites due to relevance of SEO (Search Engine Optimization).  Facebook has it’s own search engine to help bring in traffic. Just having a Facebook makes it easier for potential clients to find you.

 

Your (Potential) Customers are Already on Social Media- Sometimes social media has a surprising factor to it, and individuals can discover a new friend, new band, or new business.  By simply using a hashtag or links, it creates discussion among other Facebook users about your company.  Let’s think about it, 350 million global users, 100 million U.S. users, and on average, a Facebook user spends 55 minutes a day on it.

 

It Helps to Promote Yourself – If you are hosting an event to gain more customers, you could post the event on Facebook, and you will more than likely get more people to come.  Usually the users find the event either through Facebook, or other users that are attending the event.  You could try posting a promotion for your customers to your business Facebook, and generate more income.  In the end, it doesn’t hurt to try.

 

How to Grow Your Business with Facebook!

3 Ways to Get More Fans on Your Massage Business Facebook Page

We know it can be a little shaky in the beginning when it comes to getting “likes” on your massage therapy business Facebook page, but with a little patience and a few techniques, we can guarantee you more “likes”, which ultimately means more fans and more attention.

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  1. Promote Your Page

This is an important first step to getting the word out over the web about you and your massage therapy business. You can start by inviting your friends and family members to like your business page.  This will start as a good, solid base.  Then your next step is to go on your business’ Facebook admin panel, and click on the “Promote Page” button.  It may cost some money, but it is worth the small price.

 

  1. Post and Promote

Post status updates and post them frequently.  While posting, make sure to post content that involves and interacts with your fans.  Ask them questions, for their opinions, and then boost the post.  There will be a button under the post that will say, “Boost Post.” You will see the different payment plans you can choose from.  Now, we are not saying do this for every post you do.  We are saying try this when you feel you have something posted that you would like to reach a wider audience (like a newsletter, blog post, or a special).

 

  1. Link Up!

Post links that have to do with your website and articles that have to do with your field.  For example, you can post your most recent blog post, or newsletter, so you will drive more traffic to your website.  Or you could post an interesting article that you think is important for your audience to know.  This will drive more attention to be focused on your Facebook, and will lead to more “likes.”

 

Having more fans means more people who look you up on Facebook are more apt to trust your business, because all the other fans trust you.  If you try these three tips, you will surely be more popular on Facebook.

 

Get Noticed By Blogging

So for this month’s newsletter, we thought it would be nice to focus on one of Beth’s favorite topics: blogs! Most people think they don’t need a blog for their business, but it’s more of a key part to social media marketing than you know. Blogs can help drive traffic to your website, and shoot your business to the top of the search list at the same time! We offer a blog writing service, so feel free to contact us if you are interested in starting a blog. Here are some reasons why you should start a blog today.


People may search something that is contained in one of your blog topics, find it informative, and want to learn more about you and your business. The reader will become more likely to be attracted to your website. It’s important to understand that every reader is a potential client, and this is another way to help recruit new customers.


SEO stands for Search Engine Optimization, which means where you are ranked in search engine results. When blogs contain keywords and links related to your website’s pages, it helps your site rank higher because search engines like Google and Yahoo will recognize your website as the most recently updated site with the keywords.


Let’s say you are noticing your clients are asking the same questions. You can safely assume that if your clients have similar concerns, other people are asking the same question too. Posting the answers to these common questions in your blog is a way to drive traffic to your website, and ultimately, bring you and your business more attention. It helps you reach a larger audience and attract new clients.


In today’s society, the Internet plays a key role in business marketing. Having a professional appearance does not only include good design, but also good social media etiquette. You are more likely to gain the trust of potential customers if they see your businesses has active Facebook, blogs, and Twitter accounts. It shows that the business has a high level of customer care.


5 Benefits to Blogging for your Massage Therapy Business

Many people don’t see how blogging can help improve their massage therapy  business – it may seem time consuming or like it takes just too much effort. However, it’s just the opposite. Business blogs are simple to create and relatively easy to maintain once you’ve become comfortable with your writing style and have developed a blogging persona. Plus, there are many benefits that can be gained from your efforts. To name a few:

  1. Search Engine Marketing. Want to be found more easily on Google? A frequently updated, keyword-optimized, relevant blog can seriously improve your ranking. Because blogs are text-based, contain HTML code (search engines like this), and are usually full of links, they are great for improving SEO (search engine optimization).

  2. Direct Communications.  Blogs can help to increase communication between businesses and their customers or potential customers. Once a blog is posted, you have the option of allowing people to comment on the post and give feedback. You can then respond to this feedback, showing your customers that you are interested in hearing what they have to say – this is so important!

  3. Brand Building. You can differentiate your business from the competition through your blog. By creating a blog persona and focusing on the wants and needs of your customers, you are able to deliver a clear message, establish credibility, and create customer loyalty. Blogs allow you to share your expertise, insights, and ideas, while gaining trust from your customers.

  4. Exploit Marketable Niches. Blogs are niche market penetration tools. Use them to target a single topic that’s relevant to your business or industry. For many industries, especially B2B, chances are good that you’ll be first to market – and being a first mover has its advantages.

  5. Lead Generation. By adding effective calls-to-action in your blogs, you are able to better generate leads. However, this does not mean that your blogs should be used as advertisements – you should focus on having blogs that are informative and engaging. A great call-to-action might be a newsletter subscription, ebook download, or a link to another section of your webpage. By offering a link to another part of your site, readers are more likely to spend more time on your webpage, increasing the chance of obtaining their business.

typewriterOne obvious question that always comes to mind when writing blogs is: What do I write about? Here are a few ideas to help get you started:

  • Write about your expertise or passion;

  • Discuss industry trends and breaking news;

  • Take ideas from customer reviews or testimonials;

  • Conduct interviews with industry leaders;

  • Discuss industry research data;

  • Cover your products and services;

  • Everyone loves lists, such as Top 10, 5 Steps, How to, etc.

 

In order for your blog to show the most results, you should post as often as time allows – the more blog posts, the better. You should try and write blogs that are between 350-600 words at least once a week. However, if you aren’t producing quality content, then you are simply wasting time. People would rather read a blog with substantial, quality content than a blog with no purpose!