How to Turn Your Fitness Knowledge Into Cash Online

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If you are a fitness professional and you’re interested in working online or just earning a little cash to supplement you’re current income then you’re in luck. Fitness and health are huge industries online and are some of the most popular niches for websites, eBooks and a range of services. All you need to decide is which business model appeals to you most.

Services Vs Products

To this end you can roughly divide your options into two. On the one hand you can provide some kind of service and get paid for the amount of work you do, or on the other you can sell a product and potentially get money passively while you sleep. A passive business model that makes money while you sleep might sound like a great idea and indeed it’s a good goal to aim for, but bear in mind that services tend to provide you with more reliable income that will pay out much faster as well.

Examples of Services

The most obvious service to provide as a fitness expert is personal training and you can easily offer this online by working through Skype, through e-mail or through other services. Of course this doesn’t give you the same hands-on benefits that you would get from standing next to your client in the gym yelling at them to carry on, but you can still help design a great training program and then talk them through it. You can sell these from a website and there are many sites that offer personal training website templates. Another option is to use a site like Fiverr to drum up some quick business initially and then to try to expand that clientele.

Other services could also include fitness writing – you could write for other fitness websites – or even modelling if you have a muscular physique yourself.

Examples of Products

The easiest product to sell in the fitness niche is an eBook which should have an eye-grabbing title and a ‘landing page’ to help promote it. Failing that, you could alternatively use your website itself to bring money in by using advertising to sell other people’s products.

Similarly you can sell an app on the Play Store or on iTunes, or you can create a YouTube channel and then monetise that with advertising. People search for workouts and fitness advice on YouTube all the time, so if you upload regular videos and then include adverts on them you can quickly rack up an impressive amount of income for doing relatively little. Physical products work too, and if you can find an easy way to manufacture and ship them this is actually still the best way to make money online – studies show that people are more likely to spend money on a physical product than an e-book or ecourse.

Of course there’s also the option to think outside the box and to come up with something different – the web is a fantastic tool for bringing business ideas to fruition so get creative and there’s no telling what you might achieve!

Why the Insanity Workout and P90X Were So Successful

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Anyone hoping to make money online in the fitness niche is probably at least somewhat envious of the success of Sean T and his ‘Insanity Workout’. This is a workout that has sold in the millions for a large amount of money and that has pretty much become a house-hold name. It’s the ultimate example of a successful informational program and it’s made the creator incredibly rich and well-known.

So if you’re a personal trainer and you have the skills, it makes a lot of sense to see if you can potentially emulate some of that success.

But just what is it that made Insanity and other programs like it so successful? What’s the secret? And how can you have the same kind of luck?

The Value Proposition

The first thing that makes all these kinds of products so popular is the very clear ‘value proposition’ they offer. ‘Value proposition’ is essentially the key element of whatever it is you’re offering – the net result that people hope to gain by using your product. The Insanity Workout promises to give you a great body, but more than that it also promises to give you great abs, lots of confidence and more attractiveness to the opposite sex. That is where the value proposition really lies.

As a fitness expert your value proposition is naturally going to be similar, but it make sure you make this front and centre in your marketing and keep it as one of the key messages.

Simplicity

Another reason that these programs work so well is that they’re simple and straight forward. These programs lay out a precise workout that anyone can do and then instruct them on precisely when and how they should do them. There is no room for error, and the user can be pretty much guaranteed that by following the routine they will gain some positive results.

Intensity

All these workouts are also generally very intense. This is very important, because less intensive programs and diets stand the chance of not working. If someone is going to dedicate 90 days to a set program they want to know that it is going to work, and so you making it more intense will actually make it more attractive to the buyer. As long as it’s simple…

Other Points to Consider

Bear in mind though that a product – no matter how good – will never sell itself. If you really want your ebook or course to sell then you need to look into personal trainer websites and advertising to try and spread the word.

Note too that the world is a different place now compared with when these other products were released. Why? Because those products were released and now you’ll have to compete with them. Thus it can be a good idea for anyone trying to emulate that success to a) differentiate themselves significantly and b) potentially aim at a specific portion of the market.

You still can’t guarantee the same success, but even a fraction will be enough for most people!

6 Ways To Make A Physical Therapy Website More Rewarding

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We are currently living in the age of information and people will often first seek solutions to their medical problems online before deciding whether or not it’s necessary to schedule a doctor’s appointment. Physical therapy constitutes a key component in the treatment of mobility impairment conditions, but most of the patients are still completely unaware of its benefits. Moreover, due to the underlying nature of “referral business” proprietary to a physical therapy office, it’s not exactly easy to convince a patient that you represent the answer to his physical problems.

Therefore, in the light of these facts, establishing a solid online presence is mandatory for the success of your practice. The following guide will list six ways to ensure that your website is ready to start reeling in patients.

1. Personalized domain names shout “professionalism”

A personalized domain – preferably proudly wearing the moniker of your practice – will help customers remember you easier. There are numerous hosting providers to choose from, so pick the one that offers the customization options required by your website, reliable services and decent rates. In addition, the domain name of your email address(es) should match the domain of the website. Stay away from @yahoo or @gmail for your inbox.

2. First impression counts more than you think

Your website constitutes the potential customer’s way to determine the reliability of their referrals, which means that first impressions could make the difference between choosing your practice and taking their business elsewhere. Therefore, the website should be the epitome of professionalism, from the design of the logo to the layout of the page and the accessibility of the content.

3. Search Engine friendliness ranks your webpages higher

Since your business is local, you won’t need to invest thousands and thousands of dollars in SEO services that can rank you number one in Google worldwide. However, you should ensure that the SEO company of your choice is familiar with the best legal practices and only relies on white hat techniques to rank your page.

4. Stepping up the game with unique, attractive offers

Keeping in mind that even at local level there are probably several competitors in the physical therapy niche, you need to convince potential customers that you’re the one they want to work with. Therefore, discounts, promotions, coupons and other marketing gimmicks are your best friends.

5. Offering extensive resources on physical therapy

As previously mentioned, patients will often search for the symptoms of their condition in order to determine whether they should to undergo therapy. Offering them the medical resources in a clear and concise form on your website could be the nudge they need to visit offices and schedule an appointment.

6. Diversify your offers and payment methods

Enabling potential customers to schedule appointments and fill the forms required before checking in on your website rather than spending hours in line saves both parties a lot of time. Furthermore, adding a plethora of online payment options enables you to reach a wider audience and seal the deal. On a side note, your site can also become an affiliate marketing tool for physical therapy specific equipment, for extra income.

6 Easy Tips On Improving Your Chiropractic Website

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The chiropractor, in spite of the numerous tangible results obtained by this professional in the field of physical, is still not fully endorsed by the medical community. If you have a chiropractic business, then it’s your job to convince patients that your specialty represents the solution to their movement impairment disorders and, moreover, that your office is the most qualified to help them. In order to do so, setting up a reliable online presence for your practice is highly important.

Keep in mind that even locally there are numerous competitors out to steal your clients. In the event that their website does a better job living up to the patient’s referrals, then you’re out of luck. Let’s find out how to beat other chiropractors at their own game and establish your practice as the number one authority in the field for your area.

1. Purchase a paid domain with the name of your practice

While the option of free hosting exists, it is highly contraindicated for two main reasons: you will not have a say in the domain name and it will be supported by advertisement. Therefore, the domain name will look unprofessional and your potential patients will have a tough time determining what company it is correlated with. Moreover, it also might inadvertently show the advertisements of your competition.

2. Perform local SEO optimization

With small chiropractic businesses, it is important to think local. Utilize keywords that contain the name of the profession – chiropractics in your case – in conjunction with the location of your office. Embed these keywords and key-phrases in the header, title and the homepage of the website; refrain from stuffing these locations with the keywords though, because Google penalizes this approach.

3. Constantly upload original content and relevant medical resources

Two main reasons should determine you to post relevant medical resources and content regularly. First of Google’s indexing spiders eat relevant content up and spit positive webpage ranking out. Secondly, the chiropractic resources are your primary means to convince patients with regards to the proficiency of this therapy and also about your knowledge and experience of the field.

4. Measure the efficiency of the site via an imbedded call tracker

Most client appointments will be scheduled via the phone, so a call tracker imbedded in your website is the perfect tool to determine how well the site is doing in terms of reeling in potential customers. However, in order for the call tracker to work, you either need to setup a virtual phone system (click to call) or utilize a distinct phone number for clients who visited your website.

5. Publish short interviews on video directories like YouTube

Interviews of yourself describing the goals and results of your company or short video reviews of your patients’ opinion about your practice constitute excellent additions to your website. You can have a section where the visitors can access links to these videos in order to avoid having to host them locally.

6. Ensure the contact info section also provides clear directions to your office

Although you’ve done a great job attracting a large clientele, make sure that they are able to find your offices on the day of the appointment. For this purpose, dedicate a section of the contact information category to providing a clear map and extra directions (if necessary).

4 Tips to Give to Your First-time Clients

Not everyone has had the luxury of getting a massage, and this may be his or her first time. It would be wise to give them a short run down of what you will be doing, step by step, and what they should be prepared for on their first massage. It will help them relax even more on their appointment, knowing they were given the full preparation list for their appointment with you (and by all means, you can add or subtract as much as you’d like for your own list).

1. Be Punctual

You can tell your first-timer client that it is important for them to get there on time, because you have a schedule you will need to stick to, and in order to keep other clients happy as well, trying to be on time is a way of respecting other people’s schedule. Explain that if they are going to be late, to please call, and let you know, and you will try to work something out or either reschedule the appointment.

2. Be Showered

This will help enhance their massage, and also help to not spread diseases. Although it is not judged upon the client if they cannot shower beforehand for reasons they cannot control, please reassure them that there is no judgment being passed in your practice and that this is a rule simply for hygienic and health reasons (some patients sweat during their massages due to their body detoxing), and it is simply a request to enhance the client’s experience.

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3. Don’t Be Embarrassed

A lot of first timers don’t always know that you have to get nearly naked for a full body massage. It’s important to remember that not everyone has the best self-esteem, and most people do not have some sort of body issue. Some people may just plainly not feel comfortable with being comfortable with being in the buff with a stranger. Just inform the newbie that this is perfectly normal to feel a bit uncomfortable with this, but that you have been massaging for x amount of years and you are here to help.

4. Tipping is Appreciated

This can be uncomfortable for most body workers to talk about with their clients, since they don’t want to be too pushy about money. But it never hurts to educate the public, and let them decide whether they will tip you. Just let them know that the tipping rates for a body worker is normally 15%-20%, but if this is not within their budget, it’s fine. It’s not mandatory, you completely understand for whatever reason they cannot do this, and that you are happy with having them come to your business.

What Kind Of Content Is Ideal For A Body Building Or Spa Website?

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When starting a facility such as a gym or a spa, getting a website for it should always be a priority. The fact that many people spend a lot of time online means that this is a very good way for you to do marketing. It’s cheaper than other methods such as getting billboards and using the media to market the facility, but just as effective and sometimes bringing in even a higher conversion rate for profits. However, one thing you need to remember is that simply having a website is not all. You also need to work hard in order to turn it into a potent marketing tool. When you do this, you are unlikely to need to do any other form of marketing in order to promote the business. Some of the things you can do to leverage on this include:

Providing comprehensive information

The tendency for most gym and spa owners when designing a website for their businesses is taking things for granted too much. Getting a few generic pictures and content on the site is easy, but it will hardly win any hearts over. You should remember that by the time someone visits your site, chances are that they are very interested in whatever service you have to offer. You therefore need to come up with a way of convincing them that you can provide them with whatever they need. Some of the things you might need to address when coming up with such content includes:

• How much does it cost? Generally, people avoid having to post the prices of such services on their websites so as to encourage interested people to find out by visiting the premises. However, you should remember that with information so easy to get these days, this might not always work for you. If a potential customer visits the site and finds no price list, they might immediately leave, rather than go through the hassle of finding the information. Remember, the main point of having a website in the first place is to use it as a portal to provide information to customers in a more effective manner.

• What is different from the other service providers? When designing the content for the site, you also need to find something you can leverage on and entice customers to try out your services, as opposed to other similar businesses around. Is it that you offer better amenities, lower prices or unique services? This should be very clear on the website.

• Offer some freebies! You should also consider offering some freebies on the site to encourage people to tell other people about it. For instance, you could include a coupon code that entitles them to a discount on the service if they sign up on the website. You could even offer limited trials of your services to select customers.

The best way to figure out what to include in the site is to put yourself in the shoes of a regular customers. You should be able to understand their motivations and needs, and then address these on the website and in your business model.

Your Blog Can Keep Your Chiropractic Business In A Great Shape!

There are many ways to market your chiropractic business and one of the easiest ways is by creating an active blog. Regularly posting on the blog will help to keep your business relevant in the minds of your clients. In an environment where you are faced with stiff competition, you need to take the time to communicate with your clients and other online readers who are your potential clients. There are several ways in which blogging can benefit your business.

1. Keep in touch with your clients

Blogging is a great way to keep in touch with your clients. If you have a busy schedule, you may not have the time to talk to each client at length. The blog can give you an additional avenue where you can post tips and advice that will help your clients to stay in great health. The blog can communicate effectively and motivate people to get healthy on a general basis too. You can offer advice on anything from chiropractic research to nutritional tips. This communication will help you to develop strong relationships with your clients, making them see you as a chiropractic brand to reckon with.

2. Building trust with clients

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Having a blog is a great way to build trust with current and potential clients. This is because it helps to show that you are giving value and you are actively involved in the business without just looking at the bottom-line. A website revealing the benefits of your business can help to reveal your passion and readers will have an effective way to connect with you. When people see that you know and love your job, they are more likely to trust you.

3. Establish yourself as an expert

One of the best ways to ensure that you grow your business is by coming across as an expert. When you provide valuable information that sets you apart as an authority, you are more likely to attract clients. Make sure that your blog has valuable content that reveals your knowledge and experience and offer useful tips about general health issues. You should not be afraid of offering information on interesting topics that will generate interest and comments.

4. Blogging attracts traffic to your site

No one in business has to be told about the importance of having a website. To make sure that you attract traffic to your site, you should give visitors something that will keep them coming back. You should write content that is interesting, engaging and well written, as people always want to read good quality content.

You also need to ensure that people want visit your clinic by including a strong call to action. This is one of the best marketing medium because you expose your expertise and it is important to note that people start their search online for the services that they need.

All in all, blogging can take your chiropractic business to the next level. This is something that only takes a few minutes each day, making it a worthwhile investment for your business. You can reach a point where your current and prospective clients look forward to hearing what you have to say each day, and while doing so, you can get more local exposure increasing your reach in your community.

3 Ways to Give Your Clients a Holiday Treat!

The holiday season has arrived, and everyone is spreading the love and cheer.  Try not to forget to show your clients your appreciation for their business (and friendship) by doing something nice for them in exchange for coming to you with their trust.  So, for this holiday season, for the customers that have been giving so much support to your business, let’s give them something in return!

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 1.     Send them a Holiday Greetings Card with a Twist

Why not buy a pack of holiday cards, or design and print a pack of holiday cards that have something to do with the type of business you have, and send them out to your clients.  You could go with your most frequent customers, or you could send them to all of them to try to get one-timers to come back.  Slip a coupon that is good for the next time they come in, and offer 10-15% off the service or product they buy with the presentation of the coupon.  This will guarantee that they come in, and it will generate more business for you. Just remember to put an expiration date on the offer!

 2.    Send a Newsletter or Social Media Announcement with a Gift

Take a moment out of your busy week, and write up a short message expressing your gratitude towards your customers, and give them a gift of an extra 10 minutes added onto their massage (or another service you provide) if they book it in between December 15, and January 10.  Of course you can mix and match to however you wish, and make it to your own liking.

 3.    Make a Gift-Basket Raffle

This is a quick and easy way to do something nice as a gift to your clients.  The only con is that there is only one gift basket to give away. In the gift basket, you should include a gift certificate, and products that you recommend or sell.  Announce it with a photo on your social media platforms, and tell your clients that if they come in for a massage from you in the months of December and January, you will give them two raffle tickets to enter for the gift basket.  One lucky winner will get the gift basket to take home!

 

 

3 Tips to Creating Blog Ideas for Your Massage Therapy Website

Do you feel yourself stuck or confused when it comes to writing for your blog?  Writer’s block happens to some of the best of writers in the world, so don’t worry.  You’re massage therapy website will benefit from any writing and attention that you give it.  These 3 easy tips will help you zero-in on a topic, and add to your blog entries to attract more web traffic to your website:

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1.) Educate your Audience

Take the time to explain why massage therapy is good for your health, and take a topic and focus it on a specific body part.  You could make a series of what techniques help which body part, or what types of diagnosis that massage therapy can help to manage (For example, depression, anxiety, and hypertension).  Explain in the simplest terms so that even a 5-year-old could understand, and remember to not assume that everyone knows what you know.

 

2.) Write a Post from a Question

Ask your audience on you Facebook page or Twitter if they have a question that they would like to have answered.  You could even go as far as to ask them to message it to you if they are too embarrassed to ask it publicly.  Then you take the question and use it as the topic for your next blog post.

 

3.) Look at the Current Events/Trends

Is there anything new and current that relates to your field?  Any new trends going on in diets that you can help explain, and why it may or may not be good for the person. Try looking around on the news and see if there is an article you would like to discuss in more detail, and give your professional opinion on the matter.  You’d be surprised to find out how much people love to learn new things.

Building An Empire From Your Home

Kentucky Fried Chicken, Napster, Microsoft, Apple and other billion dollar co-operations are the perfect examples of how this is not a pipe dream. Following the chronology of events that led to the beginning of these empires and their subsequent success will tell you one thing; dreaming is a major ingredient of business success; therefore next time you tell someone about your intentions, you should take their derision in the “in your dreams” comments as a positive thing.

These empires did not start with a lot of capital; neither did they start as big things, they started as business ideas which became actualized by committed people who were willing to embrace every change that came about in the dynamic market that is the twenty first century. In fact, most of them are initiators of these technological changes because they know that it is important to keep changing as long as it makes you efficient, lean and better at what you do.

There is no doubt that the internet has done all these things for businesses. They have transformed once small enterprises to mega businesses by sometimes even harnessing ideas from their clientele through the website suggestion box.

As experts in communication via the internet, we normally say that you will need to embrace the major steps toward making yourself relevant. If you are not ready for such a revelation just yet, you will never be ready. There are three things you will need – an efficient workforce, good advertising and a good website.

What do you need to know about setting up a website?

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1. It starts from somewhere

Many people fumble when making a website because they sometimes do not know what to do and they do not have money to hire certified professional. If you are young at creating websites, this is our moment to shine; it is the moment Eminem spoke about, it is where you lose yourself and you will let your work speak for you.

To start, you can begin with simple coding or downloading templates from the net and customizing them to suit your client’s needs. This will not take a lot of time and will be able to give them a universal look that is professional and acceptable.

2. It takes courage

Once you have your red bull, your crack your fingers and settle in – it will take courage and determination to come up with a website that will be regarded as phenomenal. It will be your making or breaking point, and therefore you will have to apply yourself and make it the best work you’ve ever done. This should be true for all your projects – make every project, every website better than the last and create a profile and reputation that will speak for itself.

3. Do your homework

Things online change every day. Someone comes up with new designs, new templates and new ideas. You need to keep abreast with the information and updates in the worldwide domains, the rules and updated policies that might affect your designs and so on. Information is power and it is your friend.