The chiropractor, in spite of the numerous tangible results obtained by this professional in the field of physical, is still not fully endorsed by the medical community. If you have a chiropractic business, then it’s your job to convince patients that your specialty represents the solution to their movement impairment disorders and, moreover, that your office is the most qualified to help them. In order to do so, setting up a reliable online presence for your practice is highly important.
Keep in mind that even locally there are numerous competitors out to steal your clients. In the event that their website does a better job living up to the patient’s referrals, then you’re out of luck. Let’s find out how to beat other chiropractors at their own game and establish your practice as the number one authority in the field for your area.
1. Purchase a paid domain with the name of your practice
While the option of free hosting exists, it is highly contraindicated for two main reasons: you will not have a say in the domain name and it will be supported by advertisement. Therefore, the domain name will look unprofessional and your potential patients will have a tough time determining what company it is correlated with. Moreover, it also might inadvertently show the advertisements of your competition.
2. Perform local SEO optimization
With small chiropractic businesses, it is important to think local. Utilize keywords that contain the name of the profession – chiropractics in your case – in conjunction with the location of your office. Embed these keywords and key-phrases in the header, title and the homepage of the website; refrain from stuffing these locations with the keywords though, because Google penalizes this approach.
3. Constantly upload original content and relevant medical resources
Two main reasons should determine you to post relevant medical resources and content regularly. First of Google’s indexing spiders eat relevant content up and spit positive webpage ranking out. Secondly, the chiropractic resources are your primary means to convince patients with regards to the proficiency of this therapy and also about your knowledge and experience of the field.
4. Measure the efficiency of the site via an imbedded call tracker
Most client appointments will be scheduled via the phone, so a call tracker imbedded in your website is the perfect tool to determine how well the site is doing in terms of reeling in potential customers. However, in order for the call tracker to work, you either need to setup a virtual phone system (click to call) or utilize a distinct phone number for clients who visited your website.
5. Publish short interviews on video directories like YouTube
Interviews of yourself describing the goals and results of your company or short video reviews of your patients’ opinion about your practice constitute excellent additions to your website. You can have a section where the visitors can access links to these videos in order to avoid having to host them locally.
6. Ensure the contact info section also provides clear directions to your office
Although you’ve done a great job attracting a large clientele, make sure that they are able to find your offices on the day of the appointment. For this purpose, dedicate a section of the contact information category to providing a clear map and extra directions (if necessary).