6 Easy Tips On Improving Your Chiropractic Website

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The chiropractor, in spite of the numerous tangible results obtained by this professional in the field of physical, is still not fully endorsed by the medical community. If you have a chiropractic business, then it’s your job to convince patients that your specialty represents the solution to their movement impairment disorders and, moreover, that your office is the most qualified to help them. In order to do so, setting up a reliable online presence for your practice is highly important.

Keep in mind that even locally there are numerous competitors out to steal your clients. In the event that their website does a better job living up to the patient’s referrals, then you’re out of luck. Let’s find out how to beat other chiropractors at their own game and establish your practice as the number one authority in the field for your area.

1. Purchase a paid domain with the name of your practice

While the option of free hosting exists, it is highly contraindicated for two main reasons: you will not have a say in the domain name and it will be supported by advertisement. Therefore, the domain name will look unprofessional and your potential patients will have a tough time determining what company it is correlated with. Moreover, it also might inadvertently show the advertisements of your competition.

2. Perform local SEO optimization

With small chiropractic businesses, it is important to think local. Utilize keywords that contain the name of the profession – chiropractics in your case – in conjunction with the location of your office. Embed these keywords and key-phrases in the header, title and the homepage of the website; refrain from stuffing these locations with the keywords though, because Google penalizes this approach.

3. Constantly upload original content and relevant medical resources

Two main reasons should determine you to post relevant medical resources and content regularly. First of Google’s indexing spiders eat relevant content up and spit positive webpage ranking out. Secondly, the chiropractic resources are your primary means to convince patients with regards to the proficiency of this therapy and also about your knowledge and experience of the field.

4. Measure the efficiency of the site via an imbedded call tracker

Most client appointments will be scheduled via the phone, so a call tracker imbedded in your website is the perfect tool to determine how well the site is doing in terms of reeling in potential customers. However, in order for the call tracker to work, you either need to setup a virtual phone system (click to call) or utilize a distinct phone number for clients who visited your website.

5. Publish short interviews on video directories like YouTube

Interviews of yourself describing the goals and results of your company or short video reviews of your patients’ opinion about your practice constitute excellent additions to your website. You can have a section where the visitors can access links to these videos in order to avoid having to host them locally.

6. Ensure the contact info section also provides clear directions to your office

Although you’ve done a great job attracting a large clientele, make sure that they are able to find your offices on the day of the appointment. For this purpose, dedicate a section of the contact information category to providing a clear map and extra directions (if necessary).

4 Tips to Give to Your First-time Clients

Not everyone has had the luxury of getting a massage, and this may be his or her first time. It would be wise to give them a short run down of what you will be doing, step by step, and what they should be prepared for on their first massage. It will help them relax even more on their appointment, knowing they were given the full preparation list for their appointment with you (and by all means, you can add or subtract as much as you’d like for your own list).

1. Be Punctual

You can tell your first-timer client that it is important for them to get there on time, because you have a schedule you will need to stick to, and in order to keep other clients happy as well, trying to be on time is a way of respecting other people’s schedule. Explain that if they are going to be late, to please call, and let you know, and you will try to work something out or either reschedule the appointment.

2. Be Showered

This will help enhance their massage, and also help to not spread diseases. Although it is not judged upon the client if they cannot shower beforehand for reasons they cannot control, please reassure them that there is no judgment being passed in your practice and that this is a rule simply for hygienic and health reasons (some patients sweat during their massages due to their body detoxing), and it is simply a request to enhance the client’s experience.

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3. Don’t Be Embarrassed

A lot of first timers don’t always know that you have to get nearly naked for a full body massage. It’s important to remember that not everyone has the best self-esteem, and most people do not have some sort of body issue. Some people may just plainly not feel comfortable with being comfortable with being in the buff with a stranger. Just inform the newbie that this is perfectly normal to feel a bit uncomfortable with this, but that you have been massaging for x amount of years and you are here to help.

4. Tipping is Appreciated

This can be uncomfortable for most body workers to talk about with their clients, since they don’t want to be too pushy about money. But it never hurts to educate the public, and let them decide whether they will tip you. Just let them know that the tipping rates for a body worker is normally 15%-20%, but if this is not within their budget, it’s fine. It’s not mandatory, you completely understand for whatever reason they cannot do this, and that you are happy with having them come to your business.

What Kind Of Content Is Ideal For A Body Building Or Spa Website?

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When starting a facility such as a gym or a spa, getting a website for it should always be a priority. The fact that many people spend a lot of time online means that this is a very good way for you to do marketing. It’s cheaper than other methods such as getting billboards and using the media to market the facility, but just as effective and sometimes bringing in even a higher conversion rate for profits. However, one thing you need to remember is that simply having a website is not all. You also need to work hard in order to turn it into a potent marketing tool. When you do this, you are unlikely to need to do any other form of marketing in order to promote the business. Some of the things you can do to leverage on this include:

Providing comprehensive information

The tendency for most gym and spa owners when designing a website for their businesses is taking things for granted too much. Getting a few generic pictures and content on the site is easy, but it will hardly win any hearts over. You should remember that by the time someone visits your site, chances are that they are very interested in whatever service you have to offer. You therefore need to come up with a way of convincing them that you can provide them with whatever they need. Some of the things you might need to address when coming up with such content includes:

• How much does it cost? Generally, people avoid having to post the prices of such services on their websites so as to encourage interested people to find out by visiting the premises. However, you should remember that with information so easy to get these days, this might not always work for you. If a potential customer visits the site and finds no price list, they might immediately leave, rather than go through the hassle of finding the information. Remember, the main point of having a website in the first place is to use it as a portal to provide information to customers in a more effective manner.

• What is different from the other service providers? When designing the content for the site, you also need to find something you can leverage on and entice customers to try out your services, as opposed to other similar businesses around. Is it that you offer better amenities, lower prices or unique services? This should be very clear on the website.

• Offer some freebies! You should also consider offering some freebies on the site to encourage people to tell other people about it. For instance, you could include a coupon code that entitles them to a discount on the service if they sign up on the website. You could even offer limited trials of your services to select customers.

The best way to figure out what to include in the site is to put yourself in the shoes of a regular customers. You should be able to understand their motivations and needs, and then address these on the website and in your business model.

Creating A Website For Your Gym: The Importance Of Proper Navigation

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If you are starting a gym or other similar facility, one of the most important things you can do is to make sure that you get a website for it. Today, there are many people who use the internet to find various goods and services. Not leveraging on this to make your gym more marketable is going to deny you an opportunity to do some easy but very effective marketing. In addition to that, you can easily get a custom made site without much of a hassle these days means that you don’t even need to worry about issues regarding cost or the complexity of the process.

Making your site more practical

If you are thinking of getting a site for the business, you also need to keep in mind that not just anything can do. Most people that a site, even if it’s just a plain one, is likely to turn out to be more than okay for such an application. However, you need to remember that most people these days are internet savvy, and will demand for more than just a plan site. In fact, if you end up with one that is too basic, you may end up scaring them away rather than encouraging them to use the services you offer. It is for this reason that you should always try to make your site more special. One of the most important things you can do in this regard is make it easy to navigate.

What are some of the things you can do to make it more navigable?

There are many things that determine how navigable a site is. These include how easy it is to see the hyperlinks in the text, the nature of the toolbar, the quality of the footer and how visually complex the site is in general. These are things that you should therefore pay attention to when designing the site in order to ensure that people using it don’t have much of a problem with navigation.

For instance, you need to ensure that the hyperlinks are set up in such a manner that they are distinct from all other text on the pages, and that they are easy to find. It’s also very important that you avoid cramming too much data on the site in the form of widgets, images and text. This makes the site very busy, and can make it more difficult for people to figure out how to get from one resource to the other.

All in all, it’s important that you try to be very thorough when coming up with the site for your gym, spa or any other similar business. The issue of navigation is an example of one that you should never take for granted. Making sure that the site is intuitive and very easy to use is actually a very powerful marketing tool, and one that you can’t therefore afford to neglect.

After putting the above in mind in designing the site’s navigation, you might also want to have a third party try to use it in order to identify navigation problems before you launch the site. This is an easy way of catching mistakes that you might have otherwise missed out on.

What Other Types of Businesses Could BodySiteBuilder.com Could be Used For?

We know that Bodysitebuilder.com is mainly geared toward massage therapists, but some of the themes are easy to interchange across the holistic health board too.  They all have a calming link between them, and all have an underlying theme of becoming a better you without major surgery or prescription medications.  Remember, we can change anything on our templates to give it your business’s personality into your website. Here are just a couple of businesses that could use a BodySiteBuilder website:

 

1.)  Hypnotherapists

We know there are plenty of hypnotherapists out there that are too busy helping people to sit down and make a website.  We’ve seen some pretty bad designs out there, but none like some of the hypnotherapist’s websites.  Our sites would be much of a step up, and easily interchangeable with colors and texts.  We can insert any photo relating more to the hypnotherapy field, and we have an appointment feature built into the site, already for you to get your business rolling.

 

2.)  Yoga Instructors

Since most of our themes already have a “calming” theme to them, this would be most easy to make for your business.  Again, just switch out some of the photos for yoga photos, possibly of you in action while teaching. It’s ok to think outside the box, and ask us if we can change something to make it more personal to your business.

 

3.)  Acupuncturists

Something we’ve noticed here at BodySiteBuilder is the lack of websites for any acupuncturists.  We’re not completely sure why this is, but we are big fans of you acupuncturists out there, and want to help you grow your business as well as helping others.  We can help with your website, and change it to your preference.

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4.) Chiropractors

Chiropractors are under the body worker umbrella so it already fits the themes we have.  Of course, we would change the content and photos to be more focused on the spine, neck, and your work.  With us, you are getting the most bang for your buck!

 

5.)  Nutritionists

Even though they are not technically body workers, they certainly do a lot of good changes in people and the bodies and minds.  Like hypnotherapists, we believe there is not enough good web design being done for these workers to give them justice.  That’s where we come in, and try to save your business, and give you a respectable website.

 

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Why Business Cards are Still a Good Idea to Have?

In today’s technologically advanced world, some may say, “What’s the point of carrying business cards anymore?”  We’ve even questioned this ourselves, but in the long run, they still are an important factor in helping lead a successful business.  Business cards are just as relevant in today’s society, and used for as many purposes as they were 30 years ago.  Yes, we have social media and Internet connectivity, but lest we forget that we make business by communicating with clients and customers face to face, or at least by voice.   We have lost a sense of connection in the digital age that as simple of a device as a card can bring back.  Here are some ways it helps to carry business cards:

Showcase of Your Business’s Personality

It’s easy to go to one of these online, cheap print shops and use their business card templates (which a lot of people do), but this is not the best way to portray to your business, and impress your audience.  With those templates, they’re thousands of other businesses that have the same template, making your uniqueness get lost among the shuffle.  It’s ok to be original and innovative with your design of business card, and in fact, will help you stand out.  Check out these great examples of innovative designs to help get you started.

Physical Representation

A business card should also help with displaying a tone for your future clients.  This design of the card should help them determine if you have a more playful approach with your business, or if you have a more serious undertone.

You Can Leave Stacks of Them for Displays

Since these are easy to carry around in your pocket, it will be easy for you to leave stacks of them at restaurants, offices, or coffee shops that have displays for local businesses.  It’s always been a big help, and it’s a simple old school marketing tip.  Just bring it back to the basics. 

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It Still Helps with Networking

Speaking of bringing it back to the basics, carrying a few business cards on you, ready to go, will help your networking opportunities by 100%.  This will help you boost your professional image in the eyes of others, making you seem trustworthy, and reliable.  It’s good to always keep a few on you, in your wallet, because you never know when your going to meet someone that could use your business, or your contact info in the future.

 

5 Best Personal Training Templates For Your Fitness Website

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If you are designing a fitness website, one of the easiest ways to go about it is by using a web design template. Using one of these, you can have a high quality website up and running in virtually no time, and all without having to worry about issues such as complex underlying code. Bodysite Builder has a number of templates that are more than ideal for use in designing a personal training website. Five of the more popular of these templates include:

Fast Track

This is a template that goes easy on the eye, with a minimalist but elegant look. The template has minimal clutter, which means that people seeing any site based off it will find it easy to navigate and find the information that they need. The fact that it is a no-frills template also means that maintaining it is very easy as well.

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If you are interested in having a website that has lots of information laid out in a manner that is not overwhelming, this template is the best one for you. At first glance, it looks simple enough, without any clutter or too much media. However, each page has the potential to hold lots of information and links to other utilities and pages.

Vital

The vital template is designed to offer essential information on the web page in an aesthetically pleasing manner. Links to other pages within the site are via tabs, which gives the page a clean, elegant look. It also has just enough room for a few images to give the page some life, but without overloading it with media. The fact that this template is so simple also means that the resultant websites are likely to be less data intensive for your potential customers. In fact, the site is likely to open fast, even when viewed from a mobile device!

Vision

There are times when you may want the page to be bold and attractive, and the Vision template would be the best candidate for this. You can use multiple colors as the backgrounds for the top and bottom of the page. This allows you to use color combinations that evoke mental images of activity and vigor, which is what you want when designing a fitness website. When you combine this with the appropriate pictures, you will end up with a site that will make people want to try out your services even before reading the text on the page.

Uplift

This template makes use of comforting, earthy colors for the background. It has also been laid out in such a manner that all the important links are visible and within easy reach. Your customers are unlikely to have a difficult time finding whatever they want on the site if you use this template to put up your site. It also has a professional look and feel, which gives your business the same powerful impression.

These are just 5 of the more popular fitness templates you can get from Bodysite Builder. If you want to build such a website to look professional without having to spend much money on it, you could simply visit the site to explore the above and many other templates to select the one that suits your needs.

Your Blog Can Keep Your Chiropractic Business In A Great Shape!

There are many ways to market your chiropractic business and one of the easiest ways is by creating an active blog. Regularly posting on the blog will help to keep your business relevant in the minds of your clients. In an environment where you are faced with stiff competition, you need to take the time to communicate with your clients and other online readers who are your potential clients. There are several ways in which blogging can benefit your business.

1. Keep in touch with your clients

Blogging is a great way to keep in touch with your clients. If you have a busy schedule, you may not have the time to talk to each client at length. The blog can give you an additional avenue where you can post tips and advice that will help your clients to stay in great health. The blog can communicate effectively and motivate people to get healthy on a general basis too. You can offer advice on anything from chiropractic research to nutritional tips. This communication will help you to develop strong relationships with your clients, making them see you as a chiropractic brand to reckon with.

2. Building trust with clients

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Having a blog is a great way to build trust with current and potential clients. This is because it helps to show that you are giving value and you are actively involved in the business without just looking at the bottom-line. A website revealing the benefits of your business can help to reveal your passion and readers will have an effective way to connect with you. When people see that you know and love your job, they are more likely to trust you.

3. Establish yourself as an expert

One of the best ways to ensure that you grow your business is by coming across as an expert. When you provide valuable information that sets you apart as an authority, you are more likely to attract clients. Make sure that your blog has valuable content that reveals your knowledge and experience and offer useful tips about general health issues. You should not be afraid of offering information on interesting topics that will generate interest and comments.

4. Blogging attracts traffic to your site

No one in business has to be told about the importance of having a website. To make sure that you attract traffic to your site, you should give visitors something that will keep them coming back. You should write content that is interesting, engaging and well written, as people always want to read good quality content.

You also need to ensure that people want visit your clinic by including a strong call to action. This is one of the best marketing medium because you expose your expertise and it is important to note that people start their search online for the services that they need.

All in all, blogging can take your chiropractic business to the next level. This is something that only takes a few minutes each day, making it a worthwhile investment for your business. You can reach a point where your current and prospective clients look forward to hearing what you have to say each day, and while doing so, you can get more local exposure increasing your reach in your community.

10 Basic Tricks For Your Website To Blossom

Whether you are offering chiropractic services or are a fitness trainer, you want to have a website that will entice both new and existing customers. There is nothing like a clunky and cluttered website to drive away customers. Here are great tips for improving the key aspects of your website in order to make it enticing and attractive, and blossom into a real winner on the net.

Navigation

Put a good thought into site layout so that your visitors can navigate easily. All important sections should be listed prominently and if possible, link as many pages coherently as this move allows your site to be user-friendly.

Branding

Branding is key and you want to incorporate memorable elements such as your logo and color scheme into your website. Your company logo should be prominent on the home page and make sure you put it in all subsequent pages so as to promote your brand.

Home page

This is the first contact with your visitors so make sure that they are able to tell immediately what this website is all about. If the fitness training service is your line of business, then putting call to actions like “get started now” or “buy now” should be visually prominent on your home page.

Content

If you sell services or products online, make sure to provide complete and clear information to give your prospective customers the confidence to click and buy. Putting too much content on a page can make your audience get afraid to scroll down. However, too little content can make your customers suspicious too so strike a right balance.

Refresh content

If you want to draw your customers back, then you need to update your content often. A blog can be a great way to renew your content because you don’t have to make lots of changes on the code.

Think SEO

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As you design your site, put those search engine optimization aspects in mind. Splashy graphics and photos can be great, but they cannot be read well by search engines. You can have a text link that prompts audience to view your portfolio instead of a using a graphical button. Texts are easily read by search engines.

Colors

Using complementary colors can make your text easily readable. For example, don’t clash colors such as text in red color placed on a blue background. This will make it hard to read and can turn off visitors.

Be accessible

Always ensure that your contact information is at the top or bottom of each and every page of your web site.

Sound

Did you know that music that plays automatically when visitors load your page can be an automatic turnoff? If you have sound, make sure it is easily and pleasantly disabled. The same goes for videos; if possible, have a button requesting your visitors to play the video to see what you offer or how things are done – only if your video is great!

Images

We all know the power of pictures and images. If for instance you are training people for physical fitness, then you should know that good photography is key by showing how you actually train and a few photos of yourself looking fit while training will certainly help!

Bodysite Builder offers complete websites for professions such as fitness trainers, physical therapists, massage therapists and chiropractors among others. Our websites are easily customizable and you can edit them easily to suit your changing needs!

2 Ways to Keep Your Body Working Business Organized Through the Holidays

 Whether you run a massage therapy, fitness training, or a physical therapy business, we all get the same amount of stress over the holidays.  It can get hectic and overwhelming with keeping up with your business and your life outside of work already, so the holidays can end up having an opposite effect then the reason they were created for (you know, that word called “joy”).  And since we appreciate our customers so much, we thought we could help some of you out over the holiday season by first, taking a few deep breaths and slowly letting it out, and then follow the next two tips.

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 1.   Make Everything Digital

This will help your business tremendously! If you are on the go with your business and always have your phone on you, this will be especially helpful for you.  Link your appointment calendar that’s on your website to give you text message alerts to let you know when you have new appointments, let your clients know that you are available via e-mail, and make client forms digital and “file” them in a tablet or to your computer.

 2.   Make A Lot of To-Do Lists

Need to organize those drawers of paper work and pens you have all over the place?  Need to catch up on the latest techniques and research for your field?  Want to check in with some clients that you haven’t from in a while?  Make a to-do list of all the things you need to catch up on, and prioritize them.  There are apps on all the smart phones now that can help with this, and the iPhone even comes with it’s own To-Do list called “Reminder”.  And if it helps you more to do it the old fashioned, pen-to-paper kind of way, by all means, please do it!  Whatever you feel most comfortable with.