Last time I explained why you should be blogging on your website to get more visitors, find more clients and position yourself as a fitness expert. You’ll be happy to know that Facebook is one of the most effective ways to market your website and it’s totally free. Facebook is the best way to cement your status as an expert and this article will explain the most effective strategies you can start employing right now in mere minutes per day!
4 Key Points When Marketing Through Facebook
Whatever changes Facebook throws your way in the future, you must always remember these four key points to effectively market your website. You must become position yourself as the fitness expert in your network, always include immediate calls to action, keep your posts concise and celebrate your client’s achievements publically. We’ll now look in a bit more detail at each of these points.
Be The Expert
As a personal trainer, it’s difficult to imagine how hard it is for inactive individuals to contemplate starting a diet or fitness regime. Many of your clients may have experienced failing at previous attempts to shape up. The goal with posting on Facebook is to position yourself as an expert so that when people pluck up the courage to start training, you’ll be the person they call. Potential clients may never have liked a single one of your posts but they’ll have read and possibly valued your information and advice. Essentially, you are ‘pre-selling’ people to hire you.
Include A Call To Action
Tailor all of your posts to sell yourself; you provide the best information and you need everyone to know about it. When you post about your latest blog post, training event or the launch of your next e-book, make sure that the way you write it spurs people on to click on the link. This is imperative to your success but if you look at the types of posts that most personal trainers make, they often omit this crucial step. If you already use Facebook and it isn’t helping you, this is the most likely reason.
Keep Posts Concise
Another error that personal trainers make is that they misuse Facebook as if it’s some sort of public information service! It’s not and never will be. The goal of Facebook is to create awareness about you, your information and what people can gain from contacting you. Motivational quick-tips are fine but nothing turns people off quicker than paragraph-long epilogues on their Facebook feed. Leave detailed information for your blog, your site content and your emails.
The best way to build trust and support amongst your Facebook friends and clients is to publically post examples of their success on your Facebook page. Get into the habit of tagging your clients in their photos and re-posting their achievements to increase their motivation to continue. Nothing breeds success like success and publically praising someone is the only way to prove to potential clients that you have the knowledge and skills to help people improve their physical fitness goals.
The No.1 Mistake To Avoid
The fatal mistake that most trainers make is to clog up their friend’s Facebook feeds with sub-standard re-posts. Be extremely careful about what you re-post and carefully vet the information to ensure that only quality information is passed onto your network and that it enforces your position as the go-to fitness expert.