How To Use Facebook To Market Your Personal Training Website

Last time I explained why you should be blogging on your website to get more visitors, find more clients and position yourself as a fitness expert. You’ll be happy to know that Facebook is one of the most effective ways to market your website and it’s totally free. Facebook is the best way to cement your status as an expert and this article will explain the most effective strategies you can start employing right now in mere minutes per day!

4 Key Points When Marketing Through Facebook

Whatever changes Facebook throws your way in the future, you must always remember these four key points to effectively market your website. You must become position yourself as the fitness expert in your network, always include immediate calls to action, keep your posts concise and celebrate your client’s achievements publically. We’ll now look in a bit more detail at each of these points.

Be The Expert

As a personal trainer, it’s difficult to imagine how hard it is for inactive individuals to contemplate starting a diet or fitness regime. Many of your clients may have experienced failing at previous attempts to shape up. The goal with posting on Facebook is to position yourself as an expert so that when people pluck up the courage to start training, you’ll be the person they call. Potential clients may never have liked a single one of your posts but they’ll have read and possibly valued your information and advice. Essentially, you are ‘pre-selling’ people to hire you.

Include A Call To Action

Tailor all of your posts to sell yourself; you provide the best information and you need everyone to know about it. When you post about your latest blog post, training event or the launch of your next e-book, make sure that the way you write it spurs people on to click on the link. This is imperative to your success but if you look at the types of posts that most personal trainers make, they often omit this crucial step. If you already use Facebook and it isn’t helping you, this is the most likely reason.

Keep Posts Concise

Another error that personal trainers make is that they misuse Facebook as if it’s some sort of public information service! It’s not and never will be. The goal of Facebook is to create awareness about you, your information and what people can gain from contacting you. Motivational quick-tips are fine but nothing turns people off quicker than paragraph-long epilogues on their Facebook feed. Leave detailed information for your blog, your site content and your emails.

Celebrate Success

The best way to build trust and support amongst your Facebook friends and clients is to publically post examples of their success on your Facebook page. Get into the habit of tagging your clients in their photos and re-posting their achievements to increase their motivation to continue. Nothing breeds success like success and publically praising someone is the only way to prove to potential clients that you have the knowledge and skills to help people improve their physical fitness goals.

The No.1 Mistake To Avoid

The fatal mistake that most trainers make is to clog up their friend’s Facebook feeds with sub-standard re-posts. Be extremely careful about what you re-post and carefully vet the information to ensure that only quality information is passed onto your network and that it enforces your position as the go-to fitness expert.

Should You Choose A Custom-Built Website For Your Massage Business?

If you’re a masseuse who’s already understood the benefits of having a website, you are faced with the difficult task of choosing how to get one! There are many ways to get an online presence for absolutely no money such as Weebly but these options are unlikely to give you the professional look that will attract you more customers. If you search online, you are now finding many companies that will create sites specifically for people in your industry such as masseuses, therapists, chiropractors and fitness trainers. Here’s a look at what’s on offer.

How Much Time Do You Have?

site3If you don’t have much time to edit your site and write content, a custom-built website may be for you. You’ll get your own ‘site editor’ program and get to click on what you want to change and edit it right there on the page. These work much like the site builder on Weebly which is incredibly easy to use. You can get an idea of how the page will look as you are writing or adding images. Companies offering custom-built websites will offer simple site builders that let you edit your site on your own.

Do You Want A Professional Look?

Custom-built sites come completely pre-built and ready to launch with all the tools you’ll need to customize them. This is worth paying for if you don’t have the experience or know-how to build a site on your own. The quickest way to test this is to head over to Weebly and try making a site for free. Weebly makes it very easy to write text, insert pictures, add links and so on, but it’s really hard to make it look professional. This will dramatically impact the number of customers you can find. Paying for a custom-built website is far more effective and will pay for itself in terms of increased trade.

Can You Create An Original Design?

It’s the design of custom-built sites that really set them apart from other site builders. If you choose to build a site with a company that offers templates then you have a chance of turning out with a site that looks quite similar to a number of other sites. With a custom-built site, professional designers are doing the hard work for you and giving you a unique and original site based upon your needs. A good example of this would be creating a Swedish-inspired design for a masseuse offering Swedish massage as a specialty. Outsourcing the design of your website will take the pressure off as you won’t have to find professional photos and images by yourself.

Great Customer Service

Ordering a custom-built website will get you fanatic customer service. Most design firms pride themselves on attention to detail. A custom-built website will costs around $30 per month which seems quite high compared with paying for a full website on alternatives like Weebly where you are paying around $7 per month. The big difference is the level of support you receive. With a custom-built website, you get top-quality support to help you edit your website, add a feature like a gift certificate or special offer. You’ll always have someone available on hand to help you through the process.

Why Pay For A Custom-Built Website For My Massage Business?

If you’re a masseuse looking to get an online presence, there’s never been a better time to buy a custom-designed website. Companies are springing up offering tailor-made websites specifically for people in your industry. Here we’ll look at the advantages of buying a custom-built website.

What Is A Custom-Built Website?

site1Traditionally, to get online you’ll need to search for ‘web hosting’ companies that will store and run your website and choose and register a domain name. This is the address that you want your site to have and one domain name is under $13 a year to register. You then need to pay the company for hosting your site and you’ll be able to choose 1, 2 or 3 year packages. Once you’ve done this, you’ll commonly be asked to download what’s called a ‘site builder’ program, the most popular of which is WordPress. This is free and allows you to build a website. A custom-built website charges you one monthly fee (around $30) and does all of this for you, saving you a huge amount of time. This will take the hassle out of choosing and registering a domain name, paying for hosting and building your site.

Can’t I Do It Myself?

Of course you can! WordPress is free and anyone can download and learn how to use it. There is also Weebly which is a lot easier to use than WordPress as you can just drag and drop text and images where you want them. The problem with both of these is that it’s takes the average person a lot of time to create a professional site, and many people create a site that doesn’t look great and doesn’t attract a lot of customers.

Your Custom Website Will Look Professional

site2Paying for a custom-built site at around $30 per month seems like a lot more than the $6 you’d pay for Weebly or a WordPress powered site. The key difference is that a custom-designed website will look far more professional and will get you more trade. Many website owners find that there are limitations with Weebly and with WordPress you eventually find a limit to what you are able to do on your own. You end up having to hire an expert to do things for you. A custom-designed site is constantly updated by professional web designers and experts as part of the fee.

Don’t Forget The Add-ons!

Most people balk at the price of custom-designed sites, thinking that standard web-hosting is far more reasonable. But do the figures really add up? Let’s take the example of Hostgator which offers hosting for under $6 per month if you sign up for a year. Right off the bat, they want to you pay a further $10 to protect your domain and $15 to secure your site. They also try to sell you a $20 service to give you a temporary website while you are busy designing your own. A custom-designed website gets you all of this as part of the price, yet with Hostgator you’ve already shelled out over $125 and you don’t even have a site yet! There’s no guarantee that you’ll even be able to create one on your own. Set yourself up with a trial version of a custom-website today and experience the difference!