Tips To Keep Your Business Jogging On The Road To Success

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Decades ago the secret to a successful business was simple. Sell for more than you buy. Concentrate on the 4 P’s : Product, Place, Price and Promotion. Pay your taxes. Today not much has changed. (Well, perhaps the last one). But the stage where it’s playing on is very different. It’s called the Web. And it’s spanking new. And there’s a site there for each and every one of us. Come with and let’s visit.

Go with the ever-changing information flow

In the new business environment everything is changing. It is, most of us suspect, because of the Information Age. Each day, information is flowing in and it keeps on updating and changing all the information that flowed in the previous day. One has to go with the flow. Keep updating your skills and keep updating the business model. By the way, today’s business gurus call it growth.

Contribute to the information flow but keep it relevant

After having parked off in a website we should keep it up to date. The design of the site should include tools so that in no time at all we can post our latest service, trumpet the latest benefit and digitize the latest testimonial. We must listen to what our customer base is telling us and play it back on our website. Using beautiful fonts, splashing colorful images and inside glorious moving frames. In short: inform through the use of multimedia.

Basic business marketing concepts will always remain the same (that’s why they are “basic”)

Business is about having a conversation and word-of-mouth is the jackpot. The only modification nowadays is that the currency also includes email, blogs, website-based calendars and gift certificates. As long as you keep delivering the goods the website should keep them coming back for more. A business’ best asset is repeat customers. It is all about relationship building. So be sure to have a website replete with all the tools to keep it attractive and interactive.

Service is the name of the game

At the end of each session or treatment it’s worthwhile to remember that you are in the service industry. Whatever you did was, I know, the best you had to give. But now you are asked to give even more. Make life easier for them, the people that are the most important in your business. Help them to find you every time through the online map on your website. Help them not to give in to that loser part of them and miss the appointment due to an unscheduled stop at McDonalds. Allow them to pay online via your website and watch them whizz past each temptation right into your welcoming parking space.

When making that leap onto the Web, you start creating a site that reflects yourself and your business values. Make sure you have the tools that will give your customers the best of the best: a professionally designed site. This allows them to easily connect to you thus allowing them to help themselves.

Turning Out Healthy Bodies In The Digital Age

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With the digital age firmly with us it is virtually impossible to successfully run a business without a virtual presence. Such a presence is called a website and is akin to the reception area of a studio, a gym or a practice where people can gather to get information about your services and decide which of your offers suit them best. Let us exercise our creativity and see how easy it is to manage a business in cyber world.

Hang up your welcoming sign

Look around you. Everyone has their eyes firmly fixed on the Internet. There’s nothing wrong there except that your business exists in the real world. To link those eyes to where you are you need a website. The best is to go to a company that can not only help you to create a website but that is also able to host if for you. A business that knows how to get those intricate little road signs in the virtual world to point to your site and to open the road that will lead them all to your web door.

If it looks like your business and acts like your business then . . . . .

A duck’s quack and walk can never be mistaken for a turkey’s. That’s what makes a duck survive Thanksgiving. For you to survive in the modern business world your website has to match your business in look and feel. Take a look at how other businesses similar to yours have stamped their image into their website. Look at the colors they used, the feel, the design elements used, the complete package. See which one resonates most with how you see your business and base the choice of your website’s design on your inner convictions. Take your time to choose and you will recognize it when you see it.

Make it relevant and keep it interesting

Think like a visitor to your business would. Can one easily make an appointment and even pay for a service online? Reading text can get you to the dilated pupil stage but it takes professional images to really make the endorphins rush. Also think about the lost souls. Everyone with a sore back or an underdeveloped hamstring nowadays has a GPS system and feed off Google Maps. Make it easy for them to find you while on your website. Allow them to purchase visits to give away as gifts to those they would like to impress. Keep them coming by changing the website as your business grows..

Leverage the technicalities without becoming a techie

Behind each successful website there is a search engine and volumes have been written on how to optimize a site so as to fare well on a search. Rather than thinking in zeroes and ones use a tool that will help you to incorporate the tricky elements. And before you know it your website’s friendship circle will include names like Google, Bing and Yahoo!

Nobody bakes their bricks any longer to build a house. Similarly everyone uses tools to create a website. All those successful business with those magnificent websites did. And so can you. Go for the gain!