Some business owners think it’s not necessary to have a Facebook page for their business, and others may think they simply don’t have time for it, but not having one could result in losing a potential customer, or worse, affect your reputation. We’ve conjured up a list of the BEST four reasons why your business needs to have one.
Engagement with Your Customers- If the customer feels that you care enough about getting to know your community it will boast moral for your business. And since we live in such a digital age, people are turning to social media more as a platform to voice their opinion. This will help to gain confidence in your customers and reassure them that they made the right choice by choosing you. It just over is a huge help with networking and building a relationship with customers.
You’ll be easier to find- Unlike Facebook, searching and finding a website through Google, or Yahoo might be more difficult. This is because it requires more upkeep with websites due to relevance of SEO (Search Engine Optimization). Facebook has it’s own search engine to help bring in traffic. Just having a Facebook makes it easier for potential clients to find you.
Your (Potential) Customers are Already on Social Media- Sometimes social media has a surprising factor to it, and individuals can discover a new friend, new band, or new business. By simply using a hashtag or links, it creates discussion among other Facebook users about your company. Let’s think about it, 350 million global users, 100 million U.S. users, and on average, a Facebook user spends 55 minutes a day on it.
It Helps to Promote Yourself – If you are hosting an event to gain more customers, you could post the event on Facebook, and you will more than likely get more people to come. Usually the users find the event either through Facebook, or other users that are attending the event. You could try posting a promotion for your customers to your business Facebook, and generate more income. In the end, it doesn’t hurt to try.