4 Reasons Why Your Massage Business Needs a Facebook Page

Some business owners think it’s not necessary to have a Facebook page for their business, and others may think they simply don’t have time for it, but not having one could result in losing a potential customer, or worse,  affect your reputation.  We’ve conjured up a list of the BEST four reasons why your business needs to have one.

 

Engagement with Your Customers- If the customer feels that you care enough about getting to know your community it will boast moral for your business. And since we live in such a digital age, people are turning to social media more as a platform to voice their opinion.  This will help to gain confidence in your customers and reassure them that they made the right choice by choosing you.  It just over is a huge help with networking and building a relationship with customers.

 

bullseyeYou’ll be easier to find-  Unlike Facebook, searching and finding a website through Google, or Yahoo might be more difficult.  This is because it requires more upkeep with websites due to relevance of SEO (Search Engine Optimization).  Facebook has it’s own search engine to help bring in traffic. Just having a Facebook makes it easier for potential clients to find you.

 

Your (Potential) Customers are Already on Social Media- Sometimes social media has a surprising factor to it, and individuals can discover a new friend, new band, or new business.  By simply using a hashtag or links, it creates discussion among other Facebook users about your company.  Let’s think about it, 350 million global users, 100 million U.S. users, and on average, a Facebook user spends 55 minutes a day on it.

 

It Helps to Promote Yourself – If you are hosting an event to gain more customers, you could post the event on Facebook, and you will more than likely get more people to come.  Usually the users find the event either through Facebook, or other users that are attending the event.  You could try posting a promotion for your customers to your business Facebook, and generate more income.  In the end, it doesn’t hurt to try.

 

Why Your Website Should Offer Gift Certificates

 

Gift certificates do so many different things for your Massage or Spa business that you as a body worker are throwing away a lot of important contacts without them on your website. What do I mean?

  • Word of mouth!  It lets your clients spread the word. I personally love to give a massage gift certificate for special occasions. Easy, always appreciated, minimal wrapping, nothing to dust, and it lets me help my massage therapist. I love referring people to him, and a gift certificate for a loved one is the best way of doing both.

  • Makes Great Presents. It also makes it easy for the friends of your clients to treat them. My own mother’s birthday is coming up. And her Massage Therapist in her town 300 miles away has a website with gift certificates. Guess what mom’s getting for her birthday? I know it is a massage she will love with her therapist.

  • Online Accessibility = Easy! Having online gift certificates makes it easy for everyone. Like in the above example, I didn’t have to go anywhere special, or even deal with financial information over the phone. A quick, secure connection and over my break I had a wonderful gift for my mom. We do so much in the way of ecommerce anymore that it becomes difficult to customers when they don’t have a way to pay online.
  • Convienence for the Clients  And just because your client or their friends don’t use them, don’t think it doesn’t have an impact. All the time as consumers we are offered services and conveniences we don’t need, but might want. How often do we pick an agency or a service because they have everything? The simple idea that they can use this gift certificate feature if they want to makes a client feel like they are getting more without you even having to do anything. And for the new client researching Massage Therapists in your area it makes it just one more reason for them to pick your practice over the competition

So gift certificates are great! But how hard are they to set up? Well I can’t speak for other places but here at Bodysite Builder it’s pretty darn easy. And it comes standard in our “The Works” plan. Drew and Nadia set up the functionality on your website. Then there are a couple steps you need to take to link your PayPal account. If you don’t have a PayPal account, we recommend the Website Payments Standard option – you can sign up for this free account at http://paypal.com

3 Tips to Getting Clients to Trust You

It can get hectic running your own massage therapy business with all the paperwork, marketing, researching for new techniques, and then actual work, but no matter how all over the place it gets, remember there is one thing that is most important when it comes to your business: Clients.  So it’s even more important that you build a relationship with them so they keep coming back. Here are 3 tips to use everyday while working.

 

  1. Be Personable – Get to know your clients on a personal level.  Ask them about their life, their families, and their feelings.  People who get treated on this equal level tend to relax and enjoy the process of seeing you, and will be more likely to return if they feel like they are a valued customer in your eyes.  It’s not that difficult to take some time out of your day to ask your client how they are doing in life.  A little compassion goes a long way.

 

  1. Don’t Push Too Hard – Let them choose what service they want.  If they feel too pressured, they may not feel comfortable with your business, and not file0001154350520return.  We don’t need to be aggressive with a sales tactic.  Most likely, the client has already made their mind up on what they are purchasing from you.  Of course, it never hurts to suggest a different course of action to your client, but just remember to not oversell, and cheapen your business.

 

  1. Educate and Explain – Try to remember that not everyone knows what you know, and that you are the expert in this situation.  Educate your client and explain how you are helping them and their health, but with specific details.  Explaining any actions you are planning on doing, and the reasons behind it also reassures the clients.

 

With these three tips, your massage therapy, physical therapy, fitness trainer, yoga studio, personal trainer or acupuncturist business will get many life-long followers to support you.

 

8 Benefits of Quality Web Design

There’s no doubt that quality web design is incredibly valuable – but how? What are the real benefits of hiring a professional webpage designer? Some may not believe that paying to have someone design their website will help them bring in more business, but this isn’t the case. Here is how quality web design can benefit your business:

webdesign

 

  1. Consistent brand identity. It’s all about the big picture. Professional webpage designers help to create your brand identity across a variety of contexts, such as your website, logo, business cards, and even your social media profiles. Having a consistent brand identity for your business will give you a competitive advantage over other businesses that seem to be all over the place.

  2. More visitors on your page. Clicks are not what you should be focusing on. Instead, you want visitors who actually browse through your page looking for more information. Most people will leave your site once they get a glimpse of it, but with a high-quality web design, visitors will be more inclined to stick around and show interest.

  3. More leads. By using calls-to-action in your webpage design, you are encouraging visitors to explore. Calls-to-action allow your visitors to “sign up,” “buy now,” or “read more,” so that they can navigate around your site, learn more, and potentially become a customer.

  4. Distinction from competitors. Designing a webpage just to have a webpage won’t cut it. Many websites have the same appearance, which can become pretty dull for visitors. A webpage might say the right things and have a decent layout, but what makes it stand out? Be sure to provide quality content that offers your unique selling points in one clear visual message.

  5. Structured content with a purpose. Content and design need to be perfectly aligned on your site. Nobody wants to take the time to decode what you’re trying to say – large portions of text, confusing navigation, and complicated calls to action are visitor repellent. Professional designers make your content clear and direct so that people clearly understand your message and know what you want them to do.

  6. Polished details. It may not seem like it, but fonts, spacing of text, and colors are all details that make a significant difference in the quality of your webpage design. These factors affect the readability and functionality of your page. By properly adjusting these details, you are creating a good flow for your page and coming of as more professional.

  7. Save in the long run. It’s not worth your time or money to settle on a cheaper design service that doesn’t put out quality work. Down the road, you’ll find yourself spending even more money on that webpage that constantly needs dramatic upgrades and adjustments. However, by hiring a high-quality web designer to create and manage your website, you won’t have to worry about having the page frequently redone.

8. Room for development. A quality web designer builds a solid foundation for your webpage, meaning that after the site has been created, it’s easy to go back and make small improvements if you’d like. It doesn’t matter if you want to change a simple color or add a whole new product or service, your page will already have strong groundwork and you won’t have to start building from scratch.

 

 

7 Ways to Get Better Google Ranking

Google’s uses several different methods to determine which pages are displayed first in the search results. No, we don’t know their formula – it’s a secret – but there are a few tricks than can help improve your positioning. We like to call this: Search Engine Optimization. These tips may not make you number one on the list, but they’re sure to help boost your ranking.

 

  1. Keyword Phrases. You don’t need to focus on one single word.  Instead, create a keyword phrase, but don’t overdo it. If it sounds spammy, then it probably is. Imagine you are searching for your own website – what phrase would you type into Google? It may even be helpful to ask your friends opinions for a different perspective. Google Adwords is a great tool to help determine the most popular keywords and phrases for you to use.

  2. Density. When cataloging pages, Google pays close attention to the density of keyword usage, or how often the keyword occurs. It’s important to use natural phrasing, so don’t overload a page with the same word over and over in an attempt to trick the search engine. The beginning of your page should have a strong paragraph that explains the topic of the page. This will help search engines find your page more easily.

  3. Name Your Pages. It is crucial to give your pages descriptive names with the <title> attribute. Google shows search results as a link using the title of a file2241286730241webpage – who wants to click on a link in Google that doesn’t have a title? You may even want to include the page’s keyword phrase in the title.

  4. Link Often. The use of hyperlinks is a vital factor in improving your Google ranking. Google pays attention to links both to and from your website, as well as the words you incorporate in your links to determine the content of your page. You can use these links to place emphasis on keywords. For example, instead of saying “Click here to learn more about Keywords” you could say, “Read more about Keywords and Key Word Phrases”.

  5. Social Networking. Social networking sites, while a great way to promote your website, aren’t the best way to improve your rank on Google.  However, Google+ promotion might be an exception.

  6. Have Search Friendly Graphics. It’s best to avoid Flash on your webpage; it may be a nice visual, but search engines tend to look past it. Give your images <alt> attributes – this will make your website better for the visually impaired and allows you to place your keywords in Google’s sight.

        7.   Good Design Is Key. Pages with higher ranking in Google are usually very organized and strong. By creating a good, well-organized design for your page, you’re sure to improve your Google ranking.

3 Key Elements for a Massage Therapy Webpage Design

In today’s society, when a person is in pain and feels they need professional help, that person jumps on the computer, types in what hurts, and takes action based on the results of that search. This is where your webpage comes into play. Message therapists create websites in order to obtain new clients more easily. However, without the proper webpage design with the necessary style elements, the webpage might not be as effective as it could be. The following three tips will help your message therapy webpage drive more traffic and help you get more clients.

1. Communication. Communication is essential in a profession like massage therapy. Your services focus on the well being of your clients, so it’s important to assure your clients that you hear what they are saying and focusing on their scrnshtneeds. Your website can reassure your patients that they can easily address theirs concerns, whether it’s in the form of a commenting or chat system. If you choose to allow comments, you should provide a field where your clients can enter an email address so that their answers can be sent to them.

2. Navigation. Easy navigation is a crucial factor for any business website. Those who have difficulty navigating on a webpage tend to become discouraged and move on to another website. Don’t make things difficult to find – your layout should be user-friendly. Second, you have to make sure that your chiropractic web design has easy navigation.

3. Organization. Have you ever found yourself overwhelmed by the amount of content on a page, leaving you to leave the page? If so, you then know the effectiveness of a clean, minimalistic website design. As a massage therapist, you want your clients to feel at ease, and a well-organized, neat page can help achieve this. Stick with neutral hues that are easy on the eyes and avoid distracting clutter. If a picture isn’t completely relevant, then you don’t need it.

These elements are helpful in tidying up and improving a webpage, and are easily obtainable with the help of a professional website creator. A website creator has expertise in webpage layouts and can help you decide what style and elements are best for your business. As a massage therapist, your focus should be on the needs of your clients, not whether your website needs a facelift. Instead, have a webpage designer give you a hand.