Some business owners think it’s not necessary to have a Facebook page for their business, and others may think they simply don’t have time for it, but not having one could result in losing a potential customer, or worse, affect your reputation. We’ve conjured up a list of the BEST four reasons why your business needs to have one.
Engagement with Your Customers- If the customer feels that you care enough about getting to know your community it will boast moral for your business. And since we live in such a digital age, people are turning to social media more as a platform to voice their opinion. This will help to gain confidence in your customers and reassure them that they made the right choice by choosing you. It just over is a huge help with networking and building a relationship with customers.
You’ll be easier to find- Unlike Facebook, searching and finding a website through Google, or Yahoo might be more difficult. This is because it requires more upkeep with websites due to relevance of SEO (Search Engine Optimization). Facebook has it’s own search engine to help bring in traffic. Just having a Facebook makes it easier for potential clients to find you.
Your (Potential) Customers are Already on Social Media- Sometimes social media has a surprising factor to it, and individuals can discover a new friend, new band, or new business. By simply using a hashtag or links, it creates discussion among other Facebook users about your company. Let’s think about it, 350 million global users, 100 million U.S. users, and on average, a Facebook user spends 55 minutes a day on it.
It Helps to Promote Yourself – If you are hosting an event to gain more customers, you could post the event on Facebook, and you will more than likely get more people to come. Usually the users find the event either through Facebook, or other users that are attending the event. You could try posting a promotion for your customers to your business Facebook, and generate more income. In the end, it doesn’t hurt to try.
3 Ways to Get More Fans on Your Massage Business Facebook Page
We know it can be a little shaky in the beginning when it comes to getting “likes” on your massage therapy business Facebook page, but with a little patience and a few techniques, we can guarantee you more “likes”, which ultimately means more fans and more attention.
Promote Your Page
This is an important first step to getting the word out over the web about you and your massage therapy business. You can start by inviting your friends and family members to like your business page. This will start as a good, solid base. Then your next step is to go on your business’ Facebook admin panel, and click on the “Promote Page” button. It may cost some money, but it is worth the small price.
Post and Promote
Post status updates and post them frequently. While posting, make sure to post content that involves and interacts with your fans. Ask them questions, for their opinions, and then boost the post. There will be a button under the post that will say, “Boost Post.” You will see the different payment plans you can choose from. Now, we are not saying do this for every post you do. We are saying try this when you feel you have something posted that you would like to reach a wider audience (like a newsletter, blog post, or a special).
Post links that have to do with your website and articles that have to do with your field. For example, you can post your most recent blog post, or newsletter, so you will drive more traffic to your website. Or you could post an interesting article that you think is important for your audience to know. This will drive more attention to be focused on your Facebook, and will lead to more “likes.”
Having more fans means more people who look you up on Facebook are more apt to trust your business, because all the other fans trust you. If you try these three tips, you will surely be more popular on Facebook.
It can get hectic running your own massage therapy business with all the paperwork, marketing, researching for new techniques, and then actual work, but no matter how all over the place it gets, remember there is one thing that is most important when it comes to your business: Clients. So it’s even more important that you build a relationship with them so they keep coming back. Here are 3 tips to use everyday while working.
Be Personable – Get to know your clients on a personal level. Ask them about their life, their families, and their feelings. People who get treated on this equal level tend to relax and enjoy the process of seeing you, and will be more likely to return if they feel like they are a valued customer in your eyes. It’s not that difficult to take some time out of your day to ask your client how they are doing in life. A little compassion goes a long way.
Don’t Push Too Hard – Let them choose what service they want. If they feel too pressured, they may not feel comfortable with your business, and not return. We don’t need to be aggressive with a sales tactic. Most likely, the client has already made their mind up on what they are purchasing from you. Of course, it never hurts to suggest a different course of action to your client, but just remember to not oversell, and cheapen your business.
Educate and Explain – Try to remember that not everyone knows what you know, and that you are the expert in this situation. Educate your client and explain how you are helping them and their health, but with specific details. Explaining any actions you are planning on doing, and the reasons behind it also reassures the clients.
With these three tips, your massage therapy, physical therapy, fitness trainer, yoga studio, personal trainer or acupuncturist business will get many life-long followers to support you.
There’s no doubt that quality web design is incredibly valuable – but how? What are the real benefits of hiring a professional webpage designer? Some may not believe that paying to have someone design their website will help them bring in more business, but this isn’t the case. Here is how quality web design can benefit your business:
Consistent brand identity. It’s all about the big picture. Professional webpage designers help to create your brand identity across a variety of contexts, such as your website, logo, business cards, and even your social media profiles. Having a consistent brand identity for your business will give you a competitive advantage over other businesses that seem to be all over the place.
More visitors on your page. Clicks are not what you should be focusing on. Instead, you want visitors who actually browse through your page looking for more information. Most people will leave your site once they get a glimpse of it, but with a high-quality web design, visitors will be more inclined to stick around and show interest.
More leads. By using calls-to-action in your webpage design, you are encouraging visitors to explore. Calls-to-action allow your visitors to “sign up,” “buy now,” or “read more,” so that they can navigate around your site, learn more, and potentially become a customer.
Distinction from competitors. Designing a webpage just to have a webpage won’t cut it. Many websites have the same appearance, which can become pretty dull for visitors. A webpage might say the right things and have a decent layout, but what makes it stand out? Be sure to provide quality content that offers your unique selling points in one clear visual message.
Structured content with a purpose. Content and design need to be perfectly aligned on your site. Nobody wants to take the time to decode what you’re trying to say – large portions of text, confusing navigation, and complicated calls to action are visitor repellent. Professional designers make your content clear and direct so that people clearly understand your message and know what you want them to do.
Polished details. It may not seem like it, but fonts, spacing of text, and colors are all details that make a significant difference in the quality of your webpage design. These factors affect the readability and functionality of your page. By properly adjusting these details, you are creating a good flow for your page and coming of as more professional.
Save in the long run. It’s not worth your time or money to settle on a cheaper design service that doesn’t put out quality work. Down the road, you’ll find yourself spending even more money on that webpage that constantly needs dramatic upgrades and adjustments. However, by hiring a high-quality web designer to create and manage your website, you won’t have to worry about having the page frequently redone.
8. Room for development. A quality web designer builds a solid foundation for your webpage, meaning that after the site has been created, it’s easy to go back and make small improvements if you’d like. It doesn’t matter if you want to change a simple color or add a whole new product or service, your page will already have strong groundwork and you won’t have to start building from scratch.
Google’s uses several different methods to determine which pages are displayed first in the search results. No, we don’t know their formula – it’s a secret – but there are a few tricks than can help improve your positioning. We like to call this: Search Engine Optimization. These tips may not make you number one on the list, but they’re sure to help boost your ranking.
Keyword Phrases. You don’t need to focus on one single word. Instead, create a keyword phrase, but don’t overdo it. If it sounds spammy, then it probably is. Imagine you are searching for your own website – what phrase would you type into Google? It may even be helpful to ask your friends opinions for a different perspective. Google Adwords is a great tool to help determine the most popular keywords and phrases for you to use.
Density. When cataloging pages, Google pays close attention to the density of keyword usage, or how often the keyword occurs. It’s important to use natural phrasing, so don’t overload a page with the same word over and over in an attempt to trick the search engine. The beginning of your page should have a strong paragraph that explains the topic of the page. This will help search engines find your page more easily.
Name Your Pages. It is crucial to give your pages descriptive names with the <title> attribute. Google shows search results as a link using the title of a webpage – who wants to click on a link in Google that doesn’t have a title? You may even want to include the page’s keyword phrase in the title.
Link Often. The use of hyperlinks is a vital factor in improving your Google ranking. Google pays attention to links both to and from your website, as well as the words you incorporate in your links to determine the content of your page. You can use these links to place emphasis on keywords. For example, instead of saying “Click here to learn more about Keywords” you could say, “Read more about Keywords and Key Word Phrases”.
Social Networking. Social networking sites, while a great way to promote your website, aren’t the best way to improve your rank on Google. However, Google+ promotion might be an exception.
Have Search Friendly Graphics. It’s best to avoid Flash on your webpage; it may be a nice visual, but search engines tend to look past it. Give your images <alt> attributes – this will make your website better for the visually impaired and allows you to place your keywords in Google’s sight.
7. Good Design Is Key. Pages with higher ranking in Google are usually very organized and strong. By creating a good, well-organized design for your page, you’re sure to improve your Google ranking.
Many people don’t see how blogging can help improve their massage therapy business – it may seem time consuming or like it takes just too much effort. However, it’s just the opposite. Business blogs are simple to create and relatively easy to maintain once you’ve become comfortable with your writing style and have developed a blogging persona. Plus, there are many benefits that can be gained from your efforts. To name a few:
Search Engine Marketing. Want to be found more easily on Google? A frequently updated, keyword-optimized, relevant blog can seriously improve your ranking. Because blogs are text-based, contain HTML code (search engines like this), and are usually full of links, they are great for improving SEO (search engine optimization).
Direct Communications. Blogs can help to increase communication between businesses and their customers or potential customers. Once a blog is posted, you have the option of allowing people to comment on the post and give feedback. You can then respond to this feedback, showing your customers that you are interested in hearing what they have to say – this is so important!
Brand Building. You can differentiate your business from the competition through your blog. By creating a blog persona and focusing on the wants and needs of your customers, you are able to deliver a clear message, establish credibility, and create customer loyalty. Blogs allow you to share your expertise, insights, and ideas, while gaining trust from your customers.
Exploit Marketable Niches. Blogs are niche market penetration tools. Use them to target a single topic that’s relevant to your business or industry. For many industries, especially B2B, chances are good that you’ll be first to market – and being a first mover has its advantages.
Lead Generation. By adding effective calls-to-action in your blogs, you are able to better generate leads. However, this does not mean that your blogs should be used as advertisements – you should focus on having blogs that are informative and engaging. A great call-to-action might be a newsletter subscription, ebook download, or a link to another section of your webpage. By offering a link to another part of your site, readers are more likely to spend more time on your webpage, increasing the chance of obtaining their business.
One obvious question that always comes to mind when writing blogs is: What do I write about? Here are a few ideas to help get you started:
Write about your expertise or passion;
Discuss industry trends and breaking news;
Take ideas from customer reviews or testimonials;
Conduct interviews with industry leaders;
Discuss industry research data;
Cover your products and services;
Everyone loves lists, such as Top 10, 5 Steps, How to, etc.
In order for your blog to show the most results, you should post as often as time allows – the more blog posts, the better. You should try and write blogs that are between 350-600 words at least once a week. However, if you aren’t producing quality content, then you are simply wasting time. People would rather read a blog with substantial, quality content than a blog with no purpose!
In today’s society, when a person is in pain and feels they need professional help, that person jumps on the computer, types in what hurts, and takes action based on the results of that search. This is where your webpage comes into play. Message therapists create websites in order to obtain new clients more easily. However, without the proper webpage design with the necessary style elements, the webpage might not be as effective as it could be. The following three tips will help your message therapy webpage drive more traffic and help you get more clients.
1. Communication. Communication is essential in a profession like massage therapy. Your services focus on the well being of your clients, so it’s important to assure your clients that you hear what they are saying and focusing on their needs. Your website can reassure your patients that they can easily address theirs concerns, whether it’s in the form of a commenting or chat system. If you choose to allow comments, you should provide a field where your clients can enter an email address so that their answers can be sent to them.
2. Navigation. Easy navigation is a crucial factor for any business website. Those who have difficulty navigating on a webpage tend to become discouraged and move on to another website. Don’t make things difficult to find – your layout should be user-friendly. Second, you have to make sure that your chiropractic web design has easy navigation.
3. Organization. Have you ever found yourself overwhelmed by the amount of content on a page, leaving you to leave the page? If so, you then know the effectiveness of a clean, minimalistic website design. As a massage therapist, you want your clients to feel at ease, and a well-organized, neat page can help achieve this. Stick with neutral hues that are easy on the eyes and avoid distracting clutter. If a picture isn’t completely relevant, then you don’t need it.
These elements are helpful in tidying up and improving a webpage, and are easily obtainable with the help of a professional website creator. A website creator has expertise in webpage layouts and can help you decide what style and elements are best for your business. As a massage therapist, your focus should be on the needs of your clients, not whether your website needs a facelift. Instead, have a webpage designer give you a hand.
Massage therapy businesses are becoming very popular these days. Studies and research works have been showing the great benefits that one could get from a massage therapy. Relaxation, treatment of muscle pain, and relief from anxiety – these are just some of the great benefits that one could get from a massage therapy parlor.
You might have a massage parlor or clinic of your own and that means you have an idea on how profitable a business like that could be. But have you ever considered getting a website for your business? Well, here are some reasons why your massage therapy clinic would benefit from having an official site:
Make your business known to the world
First of all, a website will create a presence in the web for your business. The online world is somehow a separate dimension from the actual world and you need to market your business there. Most people spend their time surfing the net these days and even business transactions are already being dealt online. Thus, it would definitely be beneficial if your business exists in the online world. It will help more clients know more about your massage clinic.
Let your business look more professional
Also, a website could make your business look more professional and well-established. Most people these days try to learn more about massage clinics by surfing for them in the net. And what would happen if they do not find an official site of your massage clinic? As they say, first impressions last. That is why you would want to impress your soon-to-be clients. When you create a website, do not just create one for the sake of having one. Try to make it look great and professional as possible.
Cater easily to your clients
Clients or costumers deserve the best treatment. It would definitely be easier for you to cater to their needs by having a website. With a website, you would be able to answer their inquiries. In the industry of physical massage, most costumers have a lot of questions to throw. A website could also be used to take orders from your clients. Ordering online is one of the trends in the business world these days.
Eliminate the costs of printed materials
Among the traditional way of promoting a certain business is the giving away of flyers and brochures. You would have to print these materials in case your business starts to change its rates or in case there are promotional offers that you consumers should know of. Well, the costs of printed materials could be eliminated with a website. Simply make updates on your site so that people could know the latest news about your business.
These are just some of the great reasons why you should consider having a website for your physical massage business. Bodysite Builder offers a number of websites which have awesome designs and are perfect for your physical massage business. Choose a subscription plan, customize your website, and it is ready for the world.
If you’re a masseuse looking to get an online presence, there’s never been a better time to buy a custom-designed website. Companies are springing up offering tailor-made websites specifically for people in your industry. Here we’ll look at the advantages of buying a custom-built website.
What Is A Custom-Built Website?
Traditionally, to get online you’ll need to search for ‘web hosting’ companies that will store and run your website and choose and register a domain name. This is the address that you want your site to have and one domain name is under $13 a year to register. You then need to pay the company for hosting your site and you’ll be able to choose 1, 2 or 3 year packages. Once you’ve done this, you’ll commonly be asked to download what’s called a ‘site builder’ program, the most popular of which is WordPress. This is free and allows you to build a website. A custom-built website charges you one monthly fee (around $30) and does all of this for you, saving you a huge amount of time. This will take the hassle out of choosing and registering a domain name, paying for hosting and building your site.
Can’t I Do It Myself?
Of course you can! WordPress is free and anyone can download and learn how to use it. There is also Weebly which is a lot easier to use than WordPress as you can just drag and drop text and images where you want them. The problem with both of these is that it’s takes the average person a lot of time to create a professional site, and many people create a site that doesn’t look great and doesn’t attract a lot of customers.
Your Custom Website Will Look Professional
Paying for a custom-built site at around $30 per month seems like a lot more than the $6 you’d pay for Weebly or a WordPress powered site. The key difference is that a custom-designed website will look far more professional and will get you more trade. Many website owners find that there are limitations with Weebly and with WordPress you eventually find a limit to what you are able to do on your own. You end up having to hire an expert to do things for you. A custom-designed site is constantly updated by professional web designers and experts as part of the fee.
Don’t Forget The Add-ons!
Most people balk at the price of custom-designed sites, thinking that standard web-hosting is far more reasonable. But do the figures really add up? Let’s take the example of Hostgator which offers hosting for under $6 per month if you sign up for a year. Right off the bat, they want to you pay a further $10 to protect your domain and $15 to secure your site. They also try to sell you a $20 service to give you a temporary website while you are busy designing your own. A custom-designed website gets you all of this as part of the price, yet with Hostgator you’ve already shelled out over $125 and you don’t even have a site yet! There’s no guarantee that you’ll even be able to create one on your own. Set yourself up with a trial version of a custom-website today and experience the difference!