4 Reasons Why Your Massage Business Needs a Facebook Page

Some business owners think it’s not necessary to have a Facebook page for their business, and others may think they simply don’t have time for it, but not having one could result in losing a potential customer, or worse,  affect your reputation.  We’ve conjured up a list of the BEST four reasons why your business needs to have one.

 

Engagement with Your Customers- If the customer feels that you care enough about getting to know your community it will boast moral for your business. And since we live in such a digital age, people are turning to social media more as a platform to voice their opinion.  This will help to gain confidence in your customers and reassure them that they made the right choice by choosing you.  It just over is a huge help with networking and building a relationship with customers.

 

bullseyeYou’ll be easier to find-  Unlike Facebook, searching and finding a website through Google, or Yahoo might be more difficult.  This is because it requires more upkeep with websites due to relevance of SEO (Search Engine Optimization).  Facebook has it’s own search engine to help bring in traffic. Just having a Facebook makes it easier for potential clients to find you.

 

Your (Potential) Customers are Already on Social Media- Sometimes social media has a surprising factor to it, and individuals can discover a new friend, new band, or new business.  By simply using a hashtag or links, it creates discussion among other Facebook users about your company.  Let’s think about it, 350 million global users, 100 million U.S. users, and on average, a Facebook user spends 55 minutes a day on it.

 

It Helps to Promote Yourself – If you are hosting an event to gain more customers, you could post the event on Facebook, and you will more than likely get more people to come.  Usually the users find the event either through Facebook, or other users that are attending the event.  You could try posting a promotion for your customers to your business Facebook, and generate more income.  In the end, it doesn’t hurt to try.

 

5 Benefits to Blogging for your Massage Therapy Business

Many people don’t see how blogging can help improve their massage therapy  business – it may seem time consuming or like it takes just too much effort. However, it’s just the opposite. Business blogs are simple to create and relatively easy to maintain once you’ve become comfortable with your writing style and have developed a blogging persona. Plus, there are many benefits that can be gained from your efforts. To name a few:

  1. Search Engine Marketing. Want to be found more easily on Google? A frequently updated, keyword-optimized, relevant blog can seriously improve your ranking. Because blogs are text-based, contain HTML code (search engines like this), and are usually full of links, they are great for improving SEO (search engine optimization).

  2. Direct Communications.  Blogs can help to increase communication between businesses and their customers or potential customers. Once a blog is posted, you have the option of allowing people to comment on the post and give feedback. You can then respond to this feedback, showing your customers that you are interested in hearing what they have to say – this is so important!

  3. Brand Building. You can differentiate your business from the competition through your blog. By creating a blog persona and focusing on the wants and needs of your customers, you are able to deliver a clear message, establish credibility, and create customer loyalty. Blogs allow you to share your expertise, insights, and ideas, while gaining trust from your customers.

  4. Exploit Marketable Niches. Blogs are niche market penetration tools. Use them to target a single topic that’s relevant to your business or industry. For many industries, especially B2B, chances are good that you’ll be first to market – and being a first mover has its advantages.

  5. Lead Generation. By adding effective calls-to-action in your blogs, you are able to better generate leads. However, this does not mean that your blogs should be used as advertisements – you should focus on having blogs that are informative and engaging. A great call-to-action might be a newsletter subscription, ebook download, or a link to another section of your webpage. By offering a link to another part of your site, readers are more likely to spend more time on your webpage, increasing the chance of obtaining their business.

typewriterOne obvious question that always comes to mind when writing blogs is: What do I write about? Here are a few ideas to help get you started:

  • Write about your expertise or passion;

  • Discuss industry trends and breaking news;

  • Take ideas from customer reviews or testimonials;

  • Conduct interviews with industry leaders;

  • Discuss industry research data;

  • Cover your products and services;

  • Everyone loves lists, such as Top 10, 5 Steps, How to, etc.

 

In order for your blog to show the most results, you should post as often as time allows – the more blog posts, the better. You should try and write blogs that are between 350-600 words at least once a week. However, if you aren’t producing quality content, then you are simply wasting time. People would rather read a blog with substantial, quality content than a blog with no purpose!

 

How To Use Facebook To Market Your Personal Training Website

Last time I explained why you should be blogging on your website to get more visitors, find more clients and position yourself as a fitness expert. You’ll be happy to know that Facebook is one of the most effective ways to market your website and it’s totally free. Facebook is the best way to cement your status as an expert and this article will explain the most effective strategies you can start employing right now in mere minutes per day!

4 Key Points When Marketing Through Facebook

Whatever changes Facebook throws your way in the future, you must always remember these four key points to effectively market your website. You must become position yourself as the fitness expert in your network, always include immediate calls to action, keep your posts concise and celebrate your client’s achievements publically. We’ll now look in a bit more detail at each of these points.

Be The Expert

As a personal trainer, it’s difficult to imagine how hard it is for inactive individuals to contemplate starting a diet or fitness regime. Many of your clients may have experienced failing at previous attempts to shape up. The goal with posting on Facebook is to position yourself as an expert so that when people pluck up the courage to start training, you’ll be the person they call. Potential clients may never have liked a single one of your posts but they’ll have read and possibly valued your information and advice. Essentially, you are ‘pre-selling’ people to hire you.

Include A Call To Action

Tailor all of your posts to sell yourself; you provide the best information and you need everyone to know about it. When you post about your latest blog post, training event or the launch of your next e-book, make sure that the way you write it spurs people on to click on the link. This is imperative to your success but if you look at the types of posts that most personal trainers make, they often omit this crucial step. If you already use Facebook and it isn’t helping you, this is the most likely reason.

Keep Posts Concise

Another error that personal trainers make is that they misuse Facebook as if it’s some sort of public information service! It’s not and never will be. The goal of Facebook is to create awareness about you, your information and what people can gain from contacting you. Motivational quick-tips are fine but nothing turns people off quicker than paragraph-long epilogues on their Facebook feed. Leave detailed information for your blog, your site content and your emails.

Celebrate Success

The best way to build trust and support amongst your Facebook friends and clients is to publically post examples of their success on your Facebook page. Get into the habit of tagging your clients in their photos and re-posting their achievements to increase their motivation to continue. Nothing breeds success like success and publically praising someone is the only way to prove to potential clients that you have the knowledge and skills to help people improve their physical fitness goals.

The No.1 Mistake To Avoid

The fatal mistake that most trainers make is to clog up their friend’s Facebook feeds with sub-standard re-posts. Be extremely careful about what you re-post and carefully vet the information to ensure that only quality information is passed onto your network and that it enforces your position as the go-to fitness expert.