With the digital age firmly with us it is virtually impossible to successfully run a business without a virtual presence. Such a presence is called a website and is akin to the reception area of a studio, a gym or a practice where people can gather to get information about your services and decide which of your offers suit them best. Let us exercise our creativity and see how easy it is to manage a business in cyber world.
Hang up your welcoming sign
Look around you. Everyone has their eyes firmly fixed on the Internet. There’s nothing wrong there except that your business exists in the real world. To link those eyes to where you are you need a website. The best is to go to a company that can not only help you to create a website but that is also able to host if for you. A business that knows how to get those intricate little road signs in the virtual world to point to your site and to open the road that will lead them all to your web door.
If it looks like your business and acts like your business then . . . . .
A duck’s quack and walk can never be mistaken for a turkey’s. That’s what makes a duck survive Thanksgiving. For you to survive in the modern business world your website has to match your business in look and feel. Take a look at how other businesses similar to yours have stamped their image into their website. Look at the colors they used, the feel, the design elements used, the complete package. See which one resonates most with how you see your business and base the choice of your website’s design on your inner convictions. Take your time to choose and you will recognize it when you see it.
Make it relevant and keep it interesting
Think like a visitor to your business would. Can one easily make an appointment and even pay for a service online? Reading text can get you to the dilated pupil stage but it takes professional images to really make the endorphins rush. Also think about the lost souls. Everyone with a sore back or an underdeveloped hamstring nowadays has a GPS system and feed off Google Maps. Make it easy for them to find you while on your website. Allow them to purchase visits to give away as gifts to those they would like to impress. Keep them coming by changing the website as your business grows..
Leverage the technicalities without becoming a techie
Behind each successful website there is a search engine and volumes have been written on how to optimize a site so as to fare well on a search. Rather than thinking in zeroes and ones use a tool that will help you to incorporate the tricky elements. And before you know it your website’s friendship circle will include names like Google, Bing and Yahoo!
Nobody bakes their bricks any longer to build a house. Similarly everyone uses tools to create a website. All those successful business with those magnificent websites did. And so can you. Go for the gain!