Tips To Keep Your Business Jogging On The Road To Success

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Decades ago the secret to a successful business was simple. Sell for more than you buy. Concentrate on the 4 P’s : Product, Place, Price and Promotion. Pay your taxes. Today not much has changed. (Well, perhaps the last one). But the stage where it’s playing on is very different. It’s called the Web. And it’s spanking new. And there’s a site there for each and every one of us. Come with and let’s visit.

Go with the ever-changing information flow

In the new business environment everything is changing. It is, most of us suspect, because of the Information Age. Each day, information is flowing in and it keeps on updating and changing all the information that flowed in the previous day. One has to go with the flow. Keep updating your skills and keep updating the business model. By the way, today’s business gurus call it growth.

Contribute to the information flow but keep it relevant

After having parked off in a website we should keep it up to date. The design of the site should include tools so that in no time at all we can post our latest service, trumpet the latest benefit and digitize the latest testimonial. We must listen to what our customer base is telling us and play it back on our website. Using beautiful fonts, splashing colorful images and inside glorious moving frames. In short: inform through the use of multimedia.

Basic business marketing concepts will always remain the same (that’s why they are “basic”)

Business is about having a conversation and word-of-mouth is the jackpot. The only modification nowadays is that the currency also includes email, blogs, website-based calendars and gift certificates. As long as you keep delivering the goods the website should keep them coming back for more. A business’ best asset is repeat customers. It is all about relationship building. So be sure to have a website replete with all the tools to keep it attractive and interactive.

Service is the name of the game

At the end of each session or treatment it’s worthwhile to remember that you are in the service industry. Whatever you did was, I know, the best you had to give. But now you are asked to give even more. Make life easier for them, the people that are the most important in your business. Help them to find you every time through the online map on your website. Help them not to give in to that loser part of them and miss the appointment due to an unscheduled stop at McDonalds. Allow them to pay online via your website and watch them whizz past each temptation right into your welcoming parking space.

When making that leap onto the Web, you start creating a site that reflects yourself and your business values. Make sure you have the tools that will give your customers the best of the best: a professionally designed site. This allows them to easily connect to you thus allowing them to help themselves.

Turning Out Healthy Bodies In The Digital Age

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With the digital age firmly with us it is virtually impossible to successfully run a business without a virtual presence. Such a presence is called a website and is akin to the reception area of a studio, a gym or a practice where people can gather to get information about your services and decide which of your offers suit them best. Let us exercise our creativity and see how easy it is to manage a business in cyber world.

Hang up your welcoming sign

Look around you. Everyone has their eyes firmly fixed on the Internet. There’s nothing wrong there except that your business exists in the real world. To link those eyes to where you are you need a website. The best is to go to a company that can not only help you to create a website but that is also able to host if for you. A business that knows how to get those intricate little road signs in the virtual world to point to your site and to open the road that will lead them all to your web door.

If it looks like your business and acts like your business then . . . . .

A duck’s quack and walk can never be mistaken for a turkey’s. That’s what makes a duck survive Thanksgiving. For you to survive in the modern business world your website has to match your business in look and feel. Take a look at how other businesses similar to yours have stamped their image into their website. Look at the colors they used, the feel, the design elements used, the complete package. See which one resonates most with how you see your business and base the choice of your website’s design on your inner convictions. Take your time to choose and you will recognize it when you see it.

Make it relevant and keep it interesting

Think like a visitor to your business would. Can one easily make an appointment and even pay for a service online? Reading text can get you to the dilated pupil stage but it takes professional images to really make the endorphins rush. Also think about the lost souls. Everyone with a sore back or an underdeveloped hamstring nowadays has a GPS system and feed off Google Maps. Make it easy for them to find you while on your website. Allow them to purchase visits to give away as gifts to those they would like to impress. Keep them coming by changing the website as your business grows..

Leverage the technicalities without becoming a techie

Behind each successful website there is a search engine and volumes have been written on how to optimize a site so as to fare well on a search. Rather than thinking in zeroes and ones use a tool that will help you to incorporate the tricky elements. And before you know it your website’s friendship circle will include names like Google, Bing and Yahoo!

Nobody bakes their bricks any longer to build a house. Similarly everyone uses tools to create a website. All those successful business with those magnificent websites did. And so can you. Go for the gain!

4 Reasons Why Your Massage Business Needs a Facebook Page

Some business owners think it’s not necessary to have a Facebook page for their business, and others may think they simply don’t have time for it, but not having one could result in losing a potential customer, or worse,  affect your reputation.  We’ve conjured up a list of the BEST four reasons why your business needs to have one.

 

Engagement with Your Customers- If the customer feels that you care enough about getting to know your community it will boast moral for your business. And since we live in such a digital age, people are turning to social media more as a platform to voice their opinion.  This will help to gain confidence in your customers and reassure them that they made the right choice by choosing you.  It just over is a huge help with networking and building a relationship with customers.

 

bullseyeYou’ll be easier to find-  Unlike Facebook, searching and finding a website through Google, or Yahoo might be more difficult.  This is because it requires more upkeep with websites due to relevance of SEO (Search Engine Optimization).  Facebook has it’s own search engine to help bring in traffic. Just having a Facebook makes it easier for potential clients to find you.

 

Your (Potential) Customers are Already on Social Media- Sometimes social media has a surprising factor to it, and individuals can discover a new friend, new band, or new business.  By simply using a hashtag or links, it creates discussion among other Facebook users about your company.  Let’s think about it, 350 million global users, 100 million U.S. users, and on average, a Facebook user spends 55 minutes a day on it.

 

It Helps to Promote Yourself – If you are hosting an event to gain more customers, you could post the event on Facebook, and you will more than likely get more people to come.  Usually the users find the event either through Facebook, or other users that are attending the event.  You could try posting a promotion for your customers to your business Facebook, and generate more income.  In the end, it doesn’t hurt to try.

 

4 Great Tips to Keep Your Social Media Updated

Between keeping track of appointments with clients, scheduling more appointments, and generally trying to stay organized, we know how hard it can be with running a massage, fitness, or physical therapy business and keeping up to date on all of the latest Internet trends. So we’ve organized 4 great tips for your convenience to help you integrate all your social media platforms into your weekly routine:

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1.)  Spend at least 10-15 minutes a day on Facebook, Twitter, and/or Google+:

It’s really that simple!  Just show up, look around, and make an appearance.  Ok, well it might not be that easy, but what we’re trying to say is make an effort for a little time of your day, and it will take you a long way.  This can help your activity, attract new fans, and help your local “word of mouth” marketing.

 

2.)  Link your Facebook and Twitter account to each other:

This is SUCH a simple task, and can end up saving you some time.  What this does is if you post anything to your business’s Facebook, it will automatically be shared on Twitter.  It’s like getting a 2-for-1, and you get attention on both social media platforms.  Here is a great link with photos showing step-by-step how to link the two together:

http://www.wikihow.com/Link-Twitter-to-Facebook

 

3.)  Post one thing a day:

Clear and simple, right?  Some people have issues with coming up with something to post, which is understandable.  Just think about what you’re business’s voice is, and go from there.  You could post an inspirational quote, a healthy tip, a funny picture, or a question to get to know your audience more.

 

4.)  Share, Share, Share!:

So this can get a little tricky, but don’t worry! On Twitter, you should find a few local places around you, and some local news publications to follow.  There is a button that reads, “Retweet” and you will be able to repost and share it.  If you find an interesting article, post it for your audience to read as well.  This helps reach out to larger audiences, and you’ll find that more people will start to follow you, or like your page.

Get Noticed By Blogging

So for this month’s newsletter, we thought it would be nice to focus on one of Beth’s favorite topics: blogs! Most people think they don’t need a blog for their business, but it’s more of a key part to social media marketing than you know. Blogs can help drive traffic to your website, and shoot your business to the top of the search list at the same time! We offer a blog writing service, so feel free to contact us if you are interested in starting a blog. Here are some reasons why you should start a blog today.


People may search something that is contained in one of your blog topics, find it informative, and want to learn more about you and your business. The reader will become more likely to be attracted to your website. It’s important to understand that every reader is a potential client, and this is another way to help recruit new customers.


SEO stands for Search Engine Optimization, which means where you are ranked in search engine results. When blogs contain keywords and links related to your website’s pages, it helps your site rank higher because search engines like Google and Yahoo will recognize your website as the most recently updated site with the keywords.


Let’s say you are noticing your clients are asking the same questions. You can safely assume that if your clients have similar concerns, other people are asking the same question too. Posting the answers to these common questions in your blog is a way to drive traffic to your website, and ultimately, bring you and your business more attention. It helps you reach a larger audience and attract new clients.


In today’s society, the Internet plays a key role in business marketing. Having a professional appearance does not only include good design, but also good social media etiquette. You are more likely to gain the trust of potential customers if they see your businesses has active Facebook, blogs, and Twitter accounts. It shows that the business has a high level of customer care.